EDITED Pricing vs NIQ
EDITED Pricing
edited.com
NIQ
nielseniq.comSide by side
| Figure | EDITED Pricing | NIQ |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 0 |
| Spec score · Retail Pricing Software | 8.8 (#1) | 7.8 (#9) |
| Spec score · Retail Intelligence | 8.8 (#1) | 7.8 (#2) |
| Founded | 2009 | 1991 |
| Headquarters | London, United Kingdom | Chicago, Illinois, United States |
| Integrations | EDITED’s Market API provides JSON data that can be connected to systems selected by the customer and visualized in BI tools such as Tableau, Looker, Power BI, and Google Data Studio. | NIQ describes applications, APIs, cloud delivery, and agent-to-agent architectures as ways to connect its intelligence to client environments. |
| Intended users | EDITED presents its platform for retail teams including buyers, merchandisers, ecommerce teams, and insights teams. | NIQ says manufacturers, retailers, media companies, and financial institutions use its intelligence, which supports roles including executives, marketers, innovation teams, category managers, and supply chain leaders. |
| Support | EDITED lists [email protected] as its support contact. | NIQ lists a technical support contact for service issues on its contact page. |
| What it does | EDITED combines competitor, internal business and customer data to guide retail assortment, pricing and site-merchandising decisions. | NIQ combines market measurement, consumer behavior insights, analytics, and AI to help organizations understand markets and identify growth opportunities. |
Plans
EDITED Pricing
- EDITED free trialFree
- EDITED PricingPriced on request
- EDITED Retail Intelligence PlatformPriced on request
In their own words
EDITED Pricing
EDITED Pricing is a retail platform module for building price architectures, adjusting item prices and planning promotions. It draws on a retailer’s own prices, competitor pricing and customer reactions to surface opportunities, including items to consider for increases or decreases. Teams can create rules to automate price changes, and product matching helps benchmark prices against similar market items. For promotions, EDITED describes a data-backed approach to moving inventory, with promotion and markdown optimization rather than blanket markdowns. Configurable dashboard widgets combine market insights and can show competitive data alongside business performance. The wider platform also provides retail analysis, trend and runway articles created by in-house analysts using platform data. EDITED is available on the web and through an API. Its Market API supplies JSON data for customer-selected systems and BI tools such as Tableau, Looker, Power BI and Google Data Studio. EDITED MCP connects by API key to Claude Code, Claude Desktop or a customer’s own agent; Cursor and GitHub Copilot are also listed as supported developer tools. A 14-day AskEDITED trial is available. Pricing for the module is on request.
NIQ
NIQ provides market measurement, consumer behavior insights, analytics, and AI tools for organizations assessing markets and growth opportunities. Its data links point-of-sale transactions, e-commerce, consumer panels, product attributes, and economic signals; the company says it operates in more than 90 countries. Its users include manufacturers, retailers, media companies, and financial institutions, across roles such as executives, marketers, category managers, and supply chain leaders.
NIQ’s research offering includes AI-supported interviews, ethnographic research, and research communities, with responses by chat, text, video, or voice. NIQ says this qualitative research can be completed in days rather than weeks. Ask Arthur helps users explore NIQ data conversationally, while Optiq Chat can explore category and brand performance, competition, pricing, promotions, and retailer performance. The platform supports applications, APIs, cloud delivery, and agent-to-agent integrations. NIQ describes human oversight and security safeguards for its AI systems. Pricing is on request, and product availability may vary by market, dataset, subscription, and configuration.