Elastic Path vs Tray
Elastic Path
elasticpath.comTray
tray.com.brSide by side
| Figure | Elastic Path | Tray |
|---|---|---|
| Price from | — | $39/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 20 | 4 |
| Spec score · Ecommerce platforms | 9.2 (#9) | 8.3 (#75) |
| Company history | An Elastic Path press release states that Harry Chemko and co-founders Mark Williams and Jason Billingsley founded Elastic Path Software in 2000. | Tray says it was founded in Marília, São Paulo, in 2003 and became part of LWSA in 2012. |
| Founded | 2000 | 2003 |
| Free plan | No | No |
| Hosting model | hosted | hosted |
| Integrations | Composer provides managed no-code integrations, low-code integration building, workflow orchestration, monitoring, and alerts. | Tray advertises more than 2,000 integrations and provides a searchable integration directory. |
| Product | Elastic Path describes its offering as composable commerce software for commerce businesses. | Tray is an e-commerce platform for creating and managing an online store and connecting it with marketplaces and physical sales. |
| Sales channels | omnichannel | The site lists TikTok Shop, Amazon, Shopee, Mercado Livre, WhatsApp, Instagram, Facebook, and other sales channels. |
| Security | Elastic Path says it has completed a SOC 2 examination and offers a third-party report describing its security practices. | The plans page lists free SSL and transparent checkout as included infrastructure features. |
| Support | The pricing page says every tier includes 24/7 global Sev 1 support and a dedicated customer success manager from kickoff. | Support ranges from ticket and email on Lançamento to chat and WhatsApp on Crescimento, SLA and phone on Avançado, and a dedicated account manager on Ultra. |
| Transaction fee | none | varies |
Plans
Elastic Path
- Entry — order basedPrice not published
- Professional — order basedPrice not published
- Enterprise — order basedPrice not published
- Entry — GMV basedPrice not published
- Professional — GMV basedPrice not published
- Enterprise — GMV basedPrice not published
- Subscriptions + EntitlementsPriced on request
- Subscriptions + Entitlements add-on$0.50, paid once
- Entry (GMV-based)$49,500 a year
- Entry — GMV Based Pricing$49,500 a year
Tray
- Lançamento$39 a month
- Crescimento$129 a month
- Avançado$359 a month
- Ultra$999 a month
In their own words
Elastic Path
Elastic Path is composable commerce software for businesses that sell across channels. Its modular capabilities are available through APIs and can be used separately or together. The platform lists B2B tools for account hierarchies, quoting, pricebooks, rule-based catalogs, buyer tools, and dynamic bundles, alongside Intelligent Commerce features such as MCP servers, an AI storefront builder, semantic search, and agents. Composer supports managed no-code integrations, low-code integration building, workflow orchestration, monitoring, and alerts. It names Stripe, Adyen, PayPal, and Worldpay as payment providers and states there is no processor surcharge. Self-Managed Commerce can run on-premise, in a customer’s cloud, or through Elastic Path Managed Hosting. Listed Entry pricing is $49,500 a year, either for up to $5M GMV per year or up to 15,000 orders per year. The platform also lists unlimited SKUs, catalogs, storefronts, brands, and business users, with no per-seat fees. Elastic Path was founded in 2000.