Ellie vs Lavender

Ellie is an AI email assistant that drafts replies in a user’s writing style using email-thread context. Connected to Gmail or Outlook, it can read incoming messages, categorize them, and save draft replies for review; it does not send messages without the user reviewing and sending them. Ellie learns tone, sign-offs, and writing patterns from sent mail. Users can add website URLs and upload PDF, TXT, DOCX, PPTX, or MD files to provide factual context, while roles set different personas, knowledge bases, and tones for different email types. Ellie supports connected Gmail and Outlook accounts and on-demand drafting in Gmail Web and Outlook Web. It is available on the web, Windows, and through Chrome, Firefox, and Microsoft Edge extensions, as well as a native Outlook desktop add-in. The free plan allows 10 draft replies per day but has no auto-drafts. Paid plans start at $19 a month. A 7-day trial is listed. Ellie says email content is processed by OpenAI and/or Azure OpenAI and is not used to train general models.

Lavender helps users improve sales and other professional emails through analysis and personalization. Its Email Coach scores emails and templates, suggests improvements and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and offers suggestions for tailoring messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working and where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Lavender describes the Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers and customer success managers can benefit. The Basic plan is free forever, with analysis and personalization for five emails per month each. Starter costs $27 a month when billed annually; Individual Pro costs $45 a month when billed annually, and Team Plan costs $89 a month when billed annually. A seven-day trial includes all integrations and requires no card. Lavender says email content is deleted after analysis and assistance are complete.