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SPECIFICTION
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Lavender

lavender.ai

From $27/mo Free plan WebBrowser extension
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Spec score 8.3 #8 of 28 in AI Email Writing Tools

What it is

Lavender helps users improve sales and other professional emails through analysis and personalization. Its Email Coach scores emails and templates, suggests improvements and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and offers suggestions for tailoring messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working and where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Lavender describes the Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers and customer success managers can benefit. The Basic plan is free forever, with analysis and personalization for five emails per month each. Starter costs $27 a month when billed annually; Individual Pro costs $45 a month when billed annually, and Team Plan costs $89 a month when billed annually. A seven-day trial includes all integrations and requires no card. Lavender says email content is deleted after analysis and assistance are complete.

Spec sheet

Intended users
Lavender describes its Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers, and customer success managers can benefit.Read 7 Oct 2026 · lavender.ai
Free plan
YesRead 23 Sep 2026 · lavender.ai
Trial
Lavender offers a 7-day free trial that includes all integrations, with no credit card required.Read 7 Oct 2026 · lavender.ai
Paid from
27Read 23 Sep 2026 · lavender.ai
Integrations
Lavender lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong as integrations.Read 7 Oct 2026 · lavender.ai
Support
The pricing page lists chat support for Starter and priority support plus a dedicated customer success manager for Individual Pro.Read 7 Oct 2026 · lavender.ai
Headquarters
Atlanta, Georgia, United StatesRead 28 Sep 2026 · lavender.ai
Access controls
Lavender says it uses Google and Microsoft OAuth sign-in and by default only accesses the email currently being worked on.Read 7 Oct 2026 · lavender.ai
Data deletion
Lavender says users can automatically delete their data from its servers.Read 7 Oct 2026 · lavender.ai
Email coaching
Lavender’s Email Coach scores emails and templates, suggests improvements, and uses AI to fix issues that may hurt replies.Read 7 Oct 2026 · lavender.ai
Email handling
Lavender says email content is deleted after it finishes analyzing and helping with the email.Read 7 Oct 2026 · lavender.ai
Encryption
Lavender says data is encrypted in transit with TLS and at rest with AES, and its AI is hosted on Amazon Web Services behind a firewall.Read 7 Oct 2026 · lavender.ai
Extension availability
Lavender is listed in the Chrome Web Store as an extension with 20,000 users.Read 7 Oct 2026 · chromewebstore.google.com
Personalization
The Personalization Assistant brings prospect data into the inbox and suggests ways to personalize emails.Read 7 Oct 2026 · lavender.ai
Plan limits
The Basic free plan includes analysis of 5 emails per month and personalization of 5 emails per month.Read 7 Oct 2026 · lavender.ai
Security certification
Lavender says it is SOC 2 Type 2 certified and GDPR compliant.Read 7 Oct 2026 · lavender.ai
Team coaching
The Coaching Dashboard helps managers track team performance, ROI, what is working, and where people need help.Read 7 Oct 2026 · lavender.ai

Plans and prices

Basic Free Free Forever Analyze 5 emails/month · Personalize 5 emails/month Read 23 Sep 2026 · lavender.ai
Starter $27 a month billed annually Unlimited emails and personalization · Unlimited AI recommendations · AI Email Writer · Chat support · Multi-inbox support Read 23 Sep 2026 · lavender.ai
Individual Pro $45 a month billed annually Everything in Starter · Integrations · Priority support · Dedicated CSM Read 23 Sep 2026 · lavender.ai
Team Plan $89 a month billed annually Coaching Dashboard · Aggregated Email Analytics · Accelerated Dynamic Scoring · Human-led coaching programs Read 23 Sep 2026 · lavender.ai
Basic Free Analyze 5 emails/month · Personalize 5 emails/month · Gmail + Outlook 365 · AI Email Writer · AI Recommendations · Mobile Optimization Read 7 Oct 2026 · lavender.ai
Starter $27 a month billed annually For individuals · Unlimited emails · Unlimited personalization · Unlimited AI recommendations · Mobile optimization · AI Email Writer · Chat support · Lavender Anywhere · Multi-inbox support Read 7 Oct 2026 · lavender.ai
Individual Pro $45 a month billed annually Includes integrations · Everything in Starter · Unlimited everything · Priority support · Dedicated CSM Read 7 Oct 2026 · lavender.ai
Team Plan $89 a month billed annually; per seat Includes integrations and Coaching Dashboard · Aggregated Email Analytics · Accelerated Dynamic Scoring · Proactive Customer Success · Human-Led Coaching Programs · Content-Studio Access Read 7 Oct 2026 · lavender.ai

Every Lavender plan and price →

Strong points and limits

Strong points

  • Free plan includes five email analyses and personalizations monthly.
  • Personalization Assistant works from prospect data in the inbox.
  • Lists integrations including Gmail, Outlook and HubSpot.
  • Seven-day trial includes all integrations and needs no card.

Limits

  • Free plan is limited to five analyses monthly.
  • Free plan is limited to five personalizations monthly.
  • Paid plans are billed annually.

Who it suits

Lavender suits SDRs and account executives who want email coaching and personalization, as well as recruiters, jobseekers and customer success managers. Managers can use the Team Plan’s dashboard and analytics.

Verdict

Lavender combines individual email suggestions with team coaching and analytics. The free allowance is small, while paid features and integrations depend on the selected plan.

Where Specifiction places it

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