ForthWrite vs Lavender

ForthWrite drafts email replies using a writing profile learned from a user's sent email. The free plan works with Gmail and Outlook on the web, while an Outlook add-in is available for Outlook desktop on Windows or Mac. Free accounts get 10 drafts per week; the plan excludes custom persona, auto-draft, batch drafting, coaching, analytics, and dictation. Pro includes unlimited drafts, auto-draft, batch drafting, custom persona, RAG, and dictation. It is listed at $24 a month billed annually, and the page also shows $29/mo. Teams has a two-seat minimum and includes Pro features, a shared team persona, Prompt Lab, review records, and team analytics. Slack drafting requires Standard or Pro. A Claude connector can produce a draft or contact summary, but does not send mail or open a mailbox. ForthWrite says it passed Google's CASA Tier 2 assessment for its restricted Gmail read-only scope. Its privacy policy says routine thread content is not kept after a draft is returned, while sent-email snippets are stored to learn the user's voice. Attachments are not currently read or analyzed.

Lavender helps users improve sales and other professional emails through analysis and personalization. Its Email Coach scores emails and templates, suggests improvements and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and offers suggestions for tailoring messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working and where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Lavender describes the Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers and customer success managers can benefit. The Basic plan is free forever, with analysis and personalization for five emails per month each. Starter costs $27 a month when billed annually; Individual Pro costs $45 a month when billed annually, and Team Plan costs $89 a month when billed annually. A seven-day trial includes all integrations and requires no card. Lavender says email content is deleted after analysis and assistance are complete.