Lavender vs WriteMail.ai

Lavender helps users improve sales and other professional emails through analysis and personalization. Its Email Coach scores emails and templates, suggests improvements and uses AI to address issues that may hurt replies. The Personalization Assistant brings prospect data into the inbox and offers suggestions for tailoring messages. Managers can use the Coaching Dashboard to track team performance, ROI, what is working and where people need help. Listed integrations include Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove and Gong. Lavender describes the Email Coach as a tool for SDRs and account executives, and also says recruiters, jobseekers and customer success managers can benefit. The Basic plan is free forever, with analysis and personalization for five emails per month each. Starter costs $27 a month when billed annually; Individual Pro costs $45 a month when billed annually, and Team Plan costs $89 a month when billed annually. A seven-day trial includes all integrations and requires no card. Lavender says email content is deleted after analysis and assistance are complete.

WriteMail.ai drafts and refines emails from a user's goals or key points, and can also generate replies from a pasted conversation and a reply goal. Users can adjust length, style, tone, mood, emoji use, and language. The site advertises generation in more than 30 languages and lists cold outreach, follow-ups, marketing, customer support, and personal email among its use cases. Browser integrations include a Chrome extension for Gmail, Firefox and Google Workspace Gmail extensions, and an Outlook add-in. The service prepares generated text for the user's default email client rather than sending messages itself. WriteMail.ai says generated messages do not touch its servers and personalized options are stored in a browser cookie. The free plan allows five AI emails per month. Paid monthly plans list 50 emails for Regular at $6.95, 150 for Basic at $11.95, and 500 for Pro at $19.95. The pricing note lists paid access from $5 per month billed annually. The Mail Assistant's real-time suggestions are limited to paid plans. Apps or access are listed for Android, iOS, macOS, Windows, web, and extensions.