Embrace vs Grafana Cloud Application Observability
Embrace
embrace.ioGrafana Cloud Application Observability
grafana.comSide by side
| Figure | Embrace | Grafana Cloud Application Observability |
|---|---|---|
| Price from | $0.80/mo | $0.03/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Real User Monitoring | 9.2 (#1) | 9.1 (#3) |
| Spec score · Runtime Monitoring Software | 9.3 (#2) | 9.2 (#3) |
| Spec score · Application Performance & Observability - Enterprise Software | 9.2 (#2) | 9.1 (#3) |
| Documentation depth | The documentation includes platform setup, crash symbolication, breadcrumbs, alerting, security guidance, data limits, OpenTelemetry and API sections. | The documentation covers setup, instrumentation, pricing, cost optimization, troubleshooting, APIs, SDKs, dashboards, integrations, and signal exploration. |
| Founded | 2016 | 2014 |
| Integrations | The integrations documentation lists Slack, webhooks, and data destinations; supported destinations include Datadog, Grafana Cloud, Honeycomb, New Relic, Splunk, Elastic, Chronosphere, and Observe. | Grafana Cloud connection tiles support Java, .NET, Beyla, Grafana Alloy, OTLP, and the upstream OpenTelemetry Collector. |
| Rating on G2 | 4.8 out of 5 from 22 reviews | 4.5 out of 5 from 209 reviews |
| Security and compliance | The Trust Center is linked from Embrace’s site, but its page did not expose readable security or compliance details during this research. | Grafana Cloud lists FedRAMP, NATSEC100, PCI DSS, A-LIGN, SOC Type II, and GDPR credentials or compliance claims. |
| What it does | Embrace is a user-focused observability platform connecting technical performance with end-user impact across mobile and web applications. | Grafana Cloud Application Observability provides managed application performance monitoring by combining OpenTelemetry and Prometheus telemetry with Grafana Cloud insights. |
Plans
Embrace
- FreeFree
- FREEFree
- Pro$0.80 a month
- PRO$0.80 a month
- ENTERPRISEPriced on request
Grafana Cloud Application Observability
- FreeFree
- Pro$0.03 a month
- FreeFree
- Pro$0.03 a month
- EnterprisePriced on request
In their own words
Embrace
Embrace is a real user monitoring platform for mobile and web that connects technical performance with individual user sessions. Mobile monitoring captures sessions and provides crash, ANR, network and performance insights. Web monitoring includes session timelines, Core Web Vitals, error reporting, custom metrics and alerting. Crashes, network requests, custom events and Core Web Vitals can be viewed in session context. The platform is built on OpenTelemetry; Embrace says customers own their data and can connect it to other tools. Documented instrumentation covers Android, iOS, web, React Native, Unity and Flutter. Dashboards, SLO support and user journey analysis are available, and data can be forwarded through data destination and OpenTelemetry interfaces. Mobile and web sessions count toward the same usage total. The free tier allows up to 1 million sessions per year and five users, with three days of event retention; reaching either cap stops additional ingestion or user additions unless the customer upgrades. Pro is listed at $0.80 per month, with an $80 monthly minimum spend. A 30-day trial is listed.
Grafana Cloud Application Observability
Grafana Cloud Application Observability monitors applications and brings OpenTelemetry and Prometheus data together to help software engineers investigate anomalies and their causes. Its knowledge graph discovers services and relationships from telemetry, while the service catalog displays latency, error ratio, and request rate for each service. The RCA workbench and Entity Graph help investigate correlated problems across a stack. Metrics, logs, traces, and profiles share a unified view, with drill-down from a service into its signals. Grafana identifies Alloy as a collector with native pipelines for OpenTelemetry and Prometheus. The free plan includes up to 2,232 host hours per month and community support. Pro is listed at $0.03 a month, with a $19 monthly platform fee and $0.025 per host hour; host hours and application telemetry are billed at standard Grafana Cloud rates. Serverless usage is billed on telemetry ingested instead of host hours. The cloud service runs on Linux, macOS, Windows, and the web.