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Embrace

embrace.io

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Spec score 9.2 #1 of 29 in Real User Monitoring

What it is

Embrace is a real user monitoring platform for mobile and web that connects technical performance with individual user sessions. Mobile monitoring captures sessions and provides crash, ANR, network and performance insights. Web monitoring includes session timelines, Core Web Vitals, error reporting, custom metrics and alerting. Crashes, network requests, custom events and Core Web Vitals can be viewed in session context. The platform is built on OpenTelemetry; Embrace says customers own their data and can connect it to other tools. Documented instrumentation covers Android, iOS, web, React Native, Unity and Flutter. Dashboards, SLO support and user journey analysis are available, and data can be forwarded through data destination and OpenTelemetry interfaces. Mobile and web sessions count toward the same usage total. The free tier allows up to 1 million sessions per year and five users, with three days of event retention; reaching either cap stops additional ingestion or user additions unless the customer upgrades. Pro is listed at $0.80 per month, with an $80 monthly minimum spend. A 30-day trial is listed.

Spec sheet

What it does
Embrace is a user-focused observability platform connecting technical performance with end-user impact across mobile and web applications.Read 15 Oct 2026 · embrace.io
Product
Embrace provides user-focused real user monitoring for mobile and web, connecting technical performance with end-user impact.Read 29 Sep 2026 · embrace.io
Intended users
Embrace describes the platform as designed for frontend and mobile engineers and also highlights DevOps and SRE teams.Read 29 Sep 2026 · embrace.io
Integrations
The integrations documentation lists Slack, webhooks, and data destinations; supported destinations include Datadog, Grafana Cloud, Honeycomb, New Relic, Splunk, Elastic, Chronosphere, and Observe.Read 29 Sep 2026 · embrace.io
Support
The pricing page lists standard customer support for Pro and gold-tier customer support for Enterprise.Read 29 Sep 2026 · embrace.io
Headquarters
Los Angeles, California, United StatesRead 23 Sep 2026 · embrace.io
Founded
2016Read 23 Sep 2026 · embrace.io
ANR monitoring
ANR monitoring provides early detection, stack-trace analysis and flame graphs.Read 15 Oct 2026 · dash.embrace.io
Company facts
LinkedIn lists Embrace as founded in 2016, headquartered in Culver City, California, privately held and employing 51–200 people.Read 15 Oct 2026 · linkedin.com
Crash monitoring
Mobile crash monitoring includes user timelines and dashboards for tracking crash rates.Read 15 Oct 2026 · dash.embrace.io
Dashboards and alerts
Custom dashboards and alert policies let teams monitor mobile and web KPIs and receive near-real-time issue notifications.Read 15 Oct 2026 · embrace.io
Dashboards and user flows
The platform provides configurable dashboards, custom metrics, SLO support, and detailed user journey analysis.Read 29 Sep 2026 · embrace.io
Data export
Embrace can forward metrics, network spans, and logs or traces through its data destination and OpenTelemetry interfaces.Read 29 Sep 2026 · embrace.io
Data regions
Customers can select United States or European Union data centers, with the same active products and support offerings in both regions.Read 15 Oct 2026 · embrace.io
Documentation depth
The documentation includes platform setup, crash symbolication, breadcrumbs, alerting, security guidance, data limits, OpenTelemetry and API sections.Read 15 Oct 2026 · embrace.io
Free tier cap
The free tier includes up to 1 million sessions per year and 5 users; reaching either cap prevents additional ingestion or users unless the customer upgrades.Read 29 Sep 2026 · embrace.io
Funding
Embrace announced a $45 million Series B in October 2021 led by NEA.Read 15 Oct 2026 · embrace.io
Funding: 2023
Embrace announced $20 million in growth financing in July 2023, led by NEA with Greycroft, AV8 and Eniac participating.Read 15 Oct 2026 · prnewswire.com
Grafana integration
The Grafana app displays Embrace crash sessions, deployment tracking, app health and trends alongside Grafana dashboards.Read 15 Oct 2026 · grafana.com
Legal name and acquisition
Palo Alto Networks reported an agreement dated July 20, 2026 to acquire privately held Embrace Mobile, Inc. for $325 million in cash subject to adjustments.Read 15 Oct 2026 · mayafiles.tase.co.il
Limit: interface and filtering
G2 reviewers report that navigation, accessibility and data-filtering flexibility could be improved; one also found dark-mode email reports hard to read.Read 15 Oct 2026 · g2.com
Limit: missing mobile app
A G2 reviewer wanted a dedicated Embrace mobile app for monitoring dashboards and errors away from a desktop.Read 15 Oct 2026 · g2.com
Limit: support and network logging
A G2 reviewer said customer support was weaker than expected and network logging needed improvement.Read 15 Oct 2026 · g2.com
Mobile monitoring
Its mobile monitoring captures user sessions and provides crash, ANR, network, and performance insights.Read 29 Sep 2026 · embrace.io
Network monitoring
Embrace captures network telemetry and can trace an individual request from a mobile device through backend services using an injected trace ID.Read 15 Oct 2026 · embrace.io
Notable news
Embrace's press-release archive records Palo Alto Networks completing its acquisition on May 14, 2026.Read 15 Oct 2026 · embrace.io
OpenTelemetry
Embrace SDKs collect logs, metrics, traces, events and attributes and can forward them to a preferred observability backend.Read 15 Oct 2026 · embrace.io
Performance telemetry
The product supports performance tracing with OpenTelemetry, network performance, web-view performance and core web vitals for web.Read 15 Oct 2026 · embrace.io
Praise: ease of integration
G2 reviewers describe implementation as easy with few configuration steps and dashboards that are straightforward to use.Read 15 Oct 2026 · g2.com
Praise: session debugging
G2 reviewers repeatedly praise session-level context, detailed stack traces, crash and ANR diagnosis, and the ability to connect issues to user journeys.Read 15 Oct 2026 · g2.com
Pricing basis
Mobile and web RUM sessions share the same pricing, and all sessions count toward overall session consumption.Read 29 Sep 2026 · embrace.io
Public API
Documentation exposes custom-metrics management, PromQL metrics querying, metrics forwarding and span forwarding APIs.Read 15 Oct 2026 · embrace.io
Rating on G2
4.8 out of 5 from 22 reviewsRead 15 Oct 2026 · g2.com
Rating on Trustpilot
1.9 out of 5 from 12 reviewsRead 15 Oct 2026 · trustpilot.com
SDK data limits
SDK limits include 100 session properties, 100 breadcrumbs, up to 500 custom Android spans and 1,000 custom iOS spans per session part; excess data is truncated or dropped.Read 15 Oct 2026 · embrace.io
SDK licence
Embrace states that its Android, Apple, React Native, Flutter, Unity and Web SDK repositories are licensed under Apache-2.0.Read 15 Oct 2026 · embrace.io
SDKs
Its documentation lists instrumentation for Android, iOS, web, React Native, Unity, and Flutter.Read 29 Sep 2026 · embrace.io
Security and compliance
The Trust Center is linked from Embrace’s site, but its page did not expose readable security or compliance details during this research.Read 29 Sep 2026 · trust.embrace.io
Security scrubbing
The Web SDK automatically redacts credentials and sensitive query-string values and supports custom attribute scrubbers and ignored URLs.Read 15 Oct 2026 · embrace.io
Self-hosting and portability
The Web SDK can export telemetry directly to an OpenTelemetry Collector hosted by the customer or another vendor, while the Embrace analysis platform is SaaS.Read 15 Oct 2026 · npmjs.com
Service-account API
Service-account bearer tokens authenticate the Embrace MCP server and can be scoped to selected apps and read or write capabilities.Read 15 Oct 2026 · embrace.io
Session context
Embrace ties crashes, network requests, custom events, and Core Web Vitals to full user sessions.Read 29 Sep 2026 · embrace.io
Session insights
The platform records detailed user-session timelines so teams can investigate what happened before crashes, errors or performance problems.Read 15 Oct 2026 · embrace.io
Supported SDK platforms
Official instrumentation documentation covers Android, Apple platforms, Web, React Native, Unity and Flutter.Read 15 Oct 2026 · embrace.io
Unity integration
Unity integration links a native dynamic library, modifies Android Gradle templates, adds the iOS framework during Xcode export and uses API credentials in the Unity Editor.Read 15 Oct 2026 · embrace.io
Web installation
The Web SDK installs from npm as @embrace-io/web-sdk or can be loaded from a CDN script.Read 15 Oct 2026 · embrace.io
Web monitoring
Web RUM includes full session timelines, Core Web Vitals monitoring, exception and error reporting, custom metrics, and alerting.Read 29 Sep 2026 · embrace.io
Workflow integrations
Paid plans list Jira, Slack and PagerDuty integrations, with role-based access controls on Pro and Enterprise.Read 15 Oct 2026 · embrace.io

Plans and prices

Free Free Pay-as-you-go Up to 1 million sessions / year · Up to 5 users · 3 days of events data retention · Errors, exceptions, crashes, basic performance monitoring, dashboards and alerting Read 29 Sep 2026 · embrace.io
FREE Free Up to 1 million sessions/year · 5 users · errors, exceptions and crashes · basic performance monitoring · basic dashboards and alerting · 3-day event retention Read 15 Oct 2026 · embrace.io
Pro $0.80 a month Pay-as-you-go or Annual Contract; minimum spend of $80/month Up to 10 users · 14 days of events data retention · Custom dashboards · API access and metrics data forwarding · Standard customer support · Discounts for higher session volume Read 29 Sep 2026 · embrace.io
PRO $0.80 a month $0.80 per 1,000 sessions; $80/month minimum 10 users · custom dashboards · API access and metrics forwarding · standard support · 14-day event retention Read 15 Oct 2026 · embrace.io
ENTERPRISE Priced on request Custom pricing; $80 minimum spend shown Unlimited users · custom metrics · event and span forwarding · tagging and workflow features · gold support · 30-day event retention Read 15 Oct 2026 · embrace.io

Every Embrace plan and price →

Strong points and limits

Strong points

  • Connects crashes and performance to user sessions.
  • Monitors web Core Web Vitals and errors.
  • Instrumentation covers six listed platforms and frameworks.
  • Data forwarding uses OpenTelemetry interfaces.

Limits

  • Free tier caps sessions at 1 million yearly.
  • Free tier is limited to five users.
  • Pro has an $80 monthly minimum spend.

Who it suits

Embrace is aimed at frontend and mobile engineers, and also highlights DevOps and SRE teams. It suits teams that need session-level monitoring across mobile and web and want to forward data to other tools.

Verdict

Embrace provides user-session context across mobile and web monitoring, with instrumentation and export options for several tools and frameworks. The free tier has explicit ingestion and user caps, while Pro costs at least $80 per month.

Where Specifiction places it

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