Embrace vs Middleware
Embrace
embrace.io
Middleware
middleware.ioSide by side
| Figure | Embrace | Middleware |
|---|---|---|
| Price from | $0.80/mo | $0.30/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Real User Monitoring | 9.2 (#1) | 9.0 (#5) |
| Spec score · Runtime Monitoring Software | 9.3 (#2) | 9.0 (#5) |
| Spec score · Application Performance & Observability - Enterprise Software | 9.2 (#2) | 9.0 (#4) |
| Documentation depth | The documentation includes platform setup, crash symbolication, breadcrumbs, alerting, security guidance, data limits, OpenTelemetry and API sections. | Getting-started documentation covers host agents, SDKs, integrations, API keys, target URLs, operating systems and languages. |
| Founded | 2016 | 2022 |
| Headquarters | Los Angeles, California, United States | San Francisco, California |
| Integrations | The integrations documentation lists Slack, webhooks, and data destinations; supported destinations include Datadog, Grafana Cloud, Honeycomb, New Relic, Splunk, Elastic, Chronosphere, and Observe. | Documented integrations include AWS, Azure, Google Cloud, Vercel, databases, Datadog, Grafana, Prometheus, Logstash, Fluentd and the OpenTelemetry Collector. |
| OpenTelemetry | Embrace SDKs collect logs, metrics, traces, events and attributes and can forward them to a preferred observability backend. | Middleware uses OpenTelemetry collectors and SDKs as its instrumentation layer and accepts existing customer OTel pipelines. |
| Product | Embrace provides user-focused real user monitoring for mobile and web, connecting technical performance with end-user impact. | Middleware describes itself as a full-stack observability platform that detects issues across infrastructure, APM, and real user monitoring and helps resolve them with its AI SRE Agent. |
| Public API | Documentation exposes custom-metrics management, PromQL metrics querying, metrics forwarding and span forwarding APIs. | A custom-log API accepts POST requests at demo.middleware.io/v1/logs authenticated with a Middleware API key. |
| Rating on G2 | 4.8 out of 5 from 22 reviews | 4.7 out of 5 from 56 reviews |
| SDKs | Its documentation lists instrumentation for Android, iOS, web, React Native, Unity, and Flutter. | Manual SDK instrumentation is available alongside auto-instrumentation for Python, Node.js, Java, .NET and Go. |
| Support | The pricing page lists standard customer support for Pro and gold-tier customer support for Enterprise. | Free users receive community support, pay-as-you-go customers get a dedicated Slack or Teams channel, and custom-contract customers receive an account team and 24x7 support. |
| What it does | Embrace is a user-focused observability platform connecting technical performance with end-user impact across mobile and web applications. | Middleware is a cloud observability platform that collects telemetry, logs and events and presents dashboards, alerts and AI-driven root-cause analysis. |
Plans
Embrace
- FreeFree
- FREEFree
- Pro$0.80 a month
- PRO$0.80 a month
- ENTERPRISEPriced on request
In their own words
Embrace
Embrace is a real user monitoring platform for mobile and web that connects technical performance with individual user sessions. Mobile monitoring captures sessions and provides crash, ANR, network and performance insights. Web monitoring includes session timelines, Core Web Vitals, error reporting, custom metrics and alerting. Crashes, network requests, custom events and Core Web Vitals can be viewed in session context. The platform is built on OpenTelemetry; Embrace says customers own their data and can connect it to other tools. Documented instrumentation covers Android, iOS, web, React Native, Unity and Flutter. Dashboards, SLO support and user journey analysis are available, and data can be forwarded through data destination and OpenTelemetry interfaces. Mobile and web sessions count toward the same usage total. The free tier allows up to 1 million sessions per year and five users, with three days of event retention; reaching either cap stops additional ingestion or user additions unless the customer upgrades. Pro is listed at $0.80 per month, with an $80 monthly minimum spend. A 30-day trial is listed.
Middleware
Middleware is a hybrid observability platform for detecting and resolving issues across infrastructure, application performance, and real-user monitoring. Its listed coverage includes infrastructure monitoring, logs, metrics, distributed tracing, database monitoring, synthetic monitoring, browser testing, and LLM observability. The AI SRE Agent and OpsAI capabilities include root cause analysis, automatic issue detection, faster issue solving, and automatic PR generation. The Free Forever plan costs nothing and includes up to 100GB of data, 1k RUM sessions, 20k synthetic checks, 10 browser test runs, and 2 million OpsAI tokens, with 14-day retention and community support. Pay As You Go costs $0.30 a month, billed according to use, with default 30-day retention. Middleware lists 450+ integrations and a Public API. It runs on Android, iOS, Linux, macOS, web, Windows, and API. The company says it encrypts customer data in transit and at rest using TLS 1.2+ and AES-256.