EngageLab vs Iterable
EngageLab
engagelab.comIterable
iterable.comSide by side
| Figure | EngageLab | Iterable |
|---|---|---|
| Price from | $9/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 14 | 1 |
| Spec score · Mobile Marketing Automation Software | 9.3 (#1) | 7.9 (#8) |
| Founded | 2011 | 2013 |
| Headquarters | Hong Kong; Singapore | San Francisco, California, United States |
| Integrations | The WebPush product listing states that it supports a Shopify plugin. | Iterable documentation names Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink among its integrations. |
| Messaging channels | Its main engagement channels are AppPush, WebPush, Email, SMS and WhatsApp. | Iterable supports email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. |
| Support | The pricing page says technical experts help with product setup and usage questions are answered 24/7. | Iterable provides a Help Center, documentation, API docs, and a support ticket option. |
| What it does | EngageLab is a multi-channel customer-engagement platform combining customer data, AI automation, messaging, verification and support tools. | Iterable describes itself as an AI customer engagement platform for personalized experiences across channels. |
Plans
EngageLab
- Marketing AutomationPriced on request
- FreeFree
- Essentials$9 a month
- AppPushPriced on request
- CAPTCHAPriced on request
- EmailPriced on request
- EnterprisePriced on request
- LiveDeskPriced on request
- OTPPriced on request
- ProfessionalPriced on request
In their own words
EngageLab
EngageLab is a multi-channel customer engagement platform for businesses seeking to manage customer interactions, conversions, and retention. Its listed products include Marketing Automation, AppPush, WebPush, OTP, Silent Auth, CAPTCHA, Email, SMS, WhatsApp Business API, and LiveDesk. Marketing Automation provides visual journey design, templates, AI content generation, customer profiles, and revenue attribution analytics. It can send through AppPush, WebPush, Email, SMS, and WhatsApp. Developer resources include native Android, iOS, Java, and Web SDKs, REST APIs, and plugins for cross-platform development tools. WebPush supports browser notifications on Windows, macOS, and Android, plus Safari on iOS, and its listing includes a Shopify plugin. Data is stored in Singapore by default, with other selectable nodes in the United States, Germany, and Hong Kong. EngageLab supports two-factor authentication through Google Authenticator; SSO activation requires contacting sales. Pricing is on request, and billing varies by product, including usage, DAU scale, MEP scale, or peak request volume. A free trial is listed.
Iterable
Iterable is an AI customer engagement platform from the San Francisco company founded in 2013. It combines behavioral, product, and engagement data to support personalized communication across email, embedded messages, in-app messages, push notifications, RCS, SMS, web push notifications, and WhatsApp. Its audience tools can segment customers, build automated journeys, and measure results in one platform. Real-time AI decisioning uses behavior, context, and performance signals to adjust messages over time. Iterable includes email automation, customer journeys, lead scoring, lead capture forms, and multiple CRM integrations. Named connections include Segment, Mixpanel, Google Analytics, Salesforce, Meta Ads Manager, and Movable Ink. A public API uses project-specific keys, while system and journey webhooks send data to external systems. The platform is offered for enterprise-scale organizations in areas such as fintech, retail, marketplaces, publishing, sports entertainment, and media streaming. Pricing is on request. Platforms are Android, iOS, web, and API.