Entrata vs Knock CRM

Entrata is a property management operating system for multifamily communities, serving owners, property managers, and renters. Its Operations Experience Platform connects CRM, ERP, leasing, and property operations, while its mobile-first Resident Experience Platform brings resident services, financial wellness, and loyalty together. Residents can pay rent, book amenities, use access control, report rent, and access renters insurance and deposit alternatives. The platform also covers tenant portals, maintenance management, property accounting, lease management, and online rent collection. Entrata says its AI agents can carry out tasks and coordinate leasing, maintenance, and renewal workflows. Procure to Pay handles purchase orders, approvals, invoice processing, and payments, including AI-powered invoice processing. The API partner ecosystem includes a developer portal, sandbox environments, documentation, webhooks, and support. Entrata describes role-based permissions, approval workflows, policy controls, and audit trails for AI actions. It offers web, iOS, Android, and API platforms, and lists solutions for multifamily, student, affordable, commercial, military, and manufactured housing. Pricing is on request; its public pages invite prospective customers to request a demo.

Knock CRM is a centralized front-office platform for multifamily leasing, marketing and operations teams. It brings prospect communications together across SMS, email, Facebook Messenger, chatbot, live chat and phone. Knock Now lets prospective renters schedule tours themselves, while Knockbot can handle tour scheduling, pricing and availability questions, and common leasing queries around the clock. Teams can automate follow-up emails and texts, consolidate daily leasing tasks in a dashboard, and see a prospect’s visits and leases across a portfolio. Marketing attribution uses dynamic number insertion, UTM tracking and multi-touch reporting to examine lead sources and prospect journeys. The platform also includes centralized referrals and browser-based calling. Its partner directory lists integrations with property management systems including AMSI, Yardi, ResMan, RealPage, Entrata and MRI. Knock lists API, iOS and web platforms; its iOS companion includes messaging, engagement scores, walk-in greetings, quotes and an appointment calendar. Pricing is on request.