Eppo vs Personyze
Eppo
geteppo.com
Personyze
personyze.comSide by side
| Figure | Eppo | Personyze |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 1 | 8 |
| Spec score · Conversion Rate Optimisation Tools | 7.4 (#12) | 8.7 (#3) |
| Company history | Eppo was founded in 2021 to bring experimentation systems like Airbnb's to commercial companies. | Personyze’s own history says its first behavioral-targeting product shipped in 2008, unified personalization followed in 2012, A/B testing in 2016, email and push in 2019, and AI copilots in 2024. |
| Personalization | Contextual Bandits optimize user experiences in real time and support AI personalization use cases. | The platform supports behavioral targeting with 70+ attributes and real-time content changes across site elements. |
| Product | Eppo is now Datadog Experiments, an experimentation and feature-flagging platform. | Personyze unifies visitor behavior and data to personalize pages, product recommendations, and emails in real time. |
| Security | Eppo states that customer data is encrypted in transit and at rest, with TLS, HSTS, and AES-256 encryption. | Personyze says it runs on AWS, separates customer data into distinct database tables, serves its dashboard, API, and tracking code over HTTPS, and performs monthly penetration testing. |
| Support | Support is included at no additional charge through Slack or other standard channels during regular business hours. | Paid plans include email, chat, and 24/7 phone support; Starter and Growth include up to 1 and 2 hours of campaign build help monthly, respectively. |
Plans
Personyze
- FreeFree
- Personyze STARTER (Shopify)$99 a month
- Starter$149 a month
- Personyze LITE (Shopify)$249 a month
- Growth$250 a month
- Power$450 a month
- Enterprise$1,450 a month
- Personyze LITE annual (Shopify)$2,249 a year
In their own words
Personyze
Personyze uses visitor behavior and data to personalize website pages, product recommendations, and emails in real time. Behavioral targeting draws on more than 70 attributes, and the platform offers over 50 algorithms for recommending products and content. A/B and multivariate testing, including significance calculations, audience splits, and holdout groups, are included on every plan. Higher plans add email personalization at open time, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Listed integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. Consent controls can delay tracking until consent; the maker says gated mode does not read or write device data beforehand. Page views are the main usage meter, with overage charges in plan-specific blocks, and monthly users are not moved to a higher tier without consent. A free plan is available, and paid plans start at $149 per month.