Equifax Identity Matching vs LiveRamp RampID
Equifax Identity Matching
developer.equifax.comLiveRamp RampID
liveramp.comSide by side
| Figure | Equifax Identity Matching | LiveRamp RampID |
|---|---|---|
| Price from | — | $1,666.67/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | — | Yes |
| API | Yes | Yes |
| Plans published | 1 | 3 |
| Spec score · Identity Resolution Software | 8.0 (#7) | 7.7 (#9) |
| API access | The developer page says API reference and additional API documentation require sign-in. | API service account credentials are obtained from a LiveRamp representative. |
| Founded | 1899 | 2012 |
| Headquarters | Atlanta, Georgia, United States | San Francisco, California, USA |
| Integrations | Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery. | LiveRamp’s RampID page describes integration with Google BigQuery, and the site links to its partner directory and AWS, Google Cloud, and Snowflake partner pages. |
Plans
LiveRamp RampID
- Standard$20,000 a year
- Premier$150,000 a year
- Enterprise$360,000 a year
In their own words
Equifax Identity Matching
Equifax Identity Matching links customer information held in disconnected sources, including records where names or addresses differ. It assigns persistent consumer identifiers and can create consumer, household, and address keys, helping organizations form a single customer view. Equifax says it compares multiple datasets and data-element combinations, and can combine company records with consumer credit and specialty finance data. Matching and updates are described as cloud-based and near real time, with incremental key changes available through delta services. Delivery options include batch services, an online API, and cloud-native Keying as a Service in Snowflake or Google Cloud Platform BigQuery environments. Confidential Keying keeps raw personal information in a customer cloud environment. Data is encrypted and tokenized, usage is regulated by GLBA, and processes are regularly validated. OAuth 2.0 client credentials secure APIs; production access requires credentials and whitelisted IP addresses. Pricing is on request.
LiveRamp RampID
LiveRamp RampID has no write-up on Specifiction yet; its figures are above.