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Equifax Identity Matching

developer.equifax.com

API
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Spec score 7.9 #6 of 28 in Employment Verification Software

What it is

Equifax Identity Matching links customer information held in disconnected sources, including records where names or addresses differ. It assigns persistent consumer identifiers and can create consumer, household, and address keys, helping organizations form a single customer view. Equifax says it compares multiple datasets and data-element combinations, and can combine company records with consumer credit and specialty finance data. Matching and updates are described as cloud-based and near real time, with incremental key changes available through delta services. Delivery options include batch services, an online API, and cloud-native Keying as a Service in Snowflake or Google Cloud Platform BigQuery environments. Confidential Keying keeps raw personal information in a customer cloud environment. Data is encrypted and tokenized, usage is regulated by GLBA, and processes are regularly validated. OAuth 2.0 client credentials secure APIs; production access requires credentials and whitelisted IP addresses. Pricing is on request.

Spec sheet

Purpose
Identity Matching identifies and links customer information across disconnected data sources, including when names or addresses vary.Read 7 Oct 2026 · developer.equifax.com
Intended users
Equifax identifies financial services, telecommunications, utilities, and other consumer service providers as suitable industries.Read 7 Oct 2026 · developer.equifax.com
Integrations
Batch services are supported through MFT integrations, and the listed cloud environments are Snowflake and Google Cloud Platform BigQuery.Read 7 Oct 2026 · assets.equifax.com
Security
Equifax says Identity Matching data undergoes encryption and tokenization to support data privacy and compliance controls.Read 7 Oct 2026 · assets.equifax.com
Headquarters
Atlanta, Georgia, United StatesRead 28 Sep 2026 · developer.equifax.com
Founded
1899Read 28 Sep 2026 · developer.equifax.com
Company
Equifax describes itself as a global data, analytics, and technology company serving financial institutions, companies, employers, and government agencies.Read 7 Oct 2026 · investor.equifax.com
API access
The developer page says API reference and additional API documentation require sign-in.Read 7 Oct 2026 · developer.equifax.com
Authentication
Equifax APIs use OAuth 2.0 client credentials, and protected API requests require a valid access token.Read 7 Oct 2026 · developer.equifax.com
Benefits
The listed benefits include reducing costs from multiple databases and inaccurate or redundant data, avoiding duplicate interactions, and supporting customer service after mergers or acquisitions.Read 7 Oct 2026 · developer.equifax.com
Customer view
The product helps create a single view of a customer across multiple, disconnected data sources.Read 7 Oct 2026 · developer.equifax.com
Delivery methods
Delivery options include batch services, an online API, and cloud-native Keying as a Service applications.Read 7 Oct 2026 · assets.equifax.com
Environment pricing
Sandbox and Test API environments have no testing cost; Live monetization varies by API product and requires contacting an Equifax representative.Read 7 Oct 2026 · developer.equifax.com
Equifax data
The service can integrate company data with Equifax datasets such as consumer credit and specialty finance data.Read 7 Oct 2026 · assets.equifax.com
Integration and access
The API reference and additional API documents require a developer portal sign-in, and Equifax describes the API reference as documentation on how a product works and how to integrate it.Read 7 Oct 2026 · developer.equifax.com
Intended industries
Equifax identifies financial services, telecommunications, utilities, and other consumer service providers as suitable industries.Read 7 Oct 2026 · developer.equifax.com
Keying as a Service
Keying as a Service can run in a customer's cloud environment; Confidential Keying is described as keeping raw PII in that secure cloud environment.Read 7 Oct 2026 · assets.equifax.com
Matching data
Equifax says it examines multiple datasets and combinations of data elements to identify individuals and build richer consumer profiles.Read 7 Oct 2026 · assets.equifax.com
Matching updates
Equifax describes cloud-based, near-real-time matching and updates, plus incremental consumer key changes through delta services.Read 7 Oct 2026 · assets.equifax.com
Persistent identifiers
The service assigns persistent consumer identifiers and can generate consumer, household, and address keys.Read 7 Oct 2026 · developer.equifax.com
Production access
Production APIs require valid credentials and access from whitelisted IP addresses; Live usage constraints are provided by Equifax sales representatives.Read 7 Oct 2026 · developer.equifax.com
Regulation
The product brochure states that usage is regulated by the Gramm-Leach-Bliley Act (GLBA).Read 7 Oct 2026 · assets.equifax.com
Security transport
Equifax says its API connections use Sectigo certificates and lists supported TLS 1.2 strong cipher suites.Read 7 Oct 2026 · developer.equifax.com
Technical support
For technical issues in UAT or production, Equifax directs users to its Service Desk by phone or email.Read 7 Oct 2026 · developer.equifax.com
Use cases
Equifax lists CRM improvement, identifying unique customers, customer retention through targeting and personalization, and reducing data integration and collection costs as use cases.Read 7 Oct 2026 · developer.equifax.com
Validation
Equifax says its processes are regularly validated to support matching confidence, consistency, and performance.Read 7 Oct 2026 · assets.equifax.com

Plans and prices

Live API access Priced on request Contact your Equifax representative; pricing varies by API product. Live usage constraints available from Equifax sales representative Read 7 Oct 2026 · developer.equifax.com

Every Equifax Identity Matching plan and price →

Strong points and limits

Strong points

  • Persistent consumer, household, and address keys
  • Near-real-time matching and delta updates
  • Batch, online API, and cloud delivery options
  • Encryption and tokenization for matching data
  • Supports Snowflake and BigQuery environments

Limits

  • Pricing varies by API product
  • API documentation requires developer-portal sign-in
  • Production access needs whitelisted IP addresses
  • Usage is regulated by GLBA

Who it suits

The service suits financial services, telecommunications, utilities, and other consumer service providers that need matching across customer systems. It also fits teams using batch, API, or cloud-native delivery.

Verdict

Equifax Identity Matching combines identity resolution, persistent keys, and several delivery models for organizations consolidating customer data. Buyers should account for sign-in, production-access, regulatory, and product-specific pricing requirements.

Where Specifiction places it

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