eSpatial vs Gradient Works

eSpatial turns location data from spreadsheets and CRM systems into interactive maps for analyzing business patterns and opportunities. Its mapping tools include heat maps, pin maps, filtering, distance measurement, and proximity or radius analysis. Teams can design territories around workload, travel time, revenue, or account count, model scenarios, and manage hierarchies. Route planning optimizes routes and schedules, and the company describes turn-by-turn mobile navigation. Data can be imported from Excel or CSV, and Salesforce integration is two-way; APIs support custom links to cloud ERP and business intelligence systems. eSpatial also offers iSMART, an on-premise server-based GIS accessed through a browser, with web and Java APIs. The company says it is ISO 27001:2022 certified and describes controls including firewalls, intrusion detection, and change management. Application data is stored in Virginia, with backups in California, and is not copied outside the USA. Live mapping-expert support is available by phone, chat, or screen-share. Mapping Pro costs $499 a year per user, with a three-user minimum. A seven-day trial is listed and there is no free plan.

Gradient Works combines account scoring, territory planning, rep book management, lead routing, and pipeline analytics for B2B commercial sales teams. Market Map scores CRM accounts from 0–100 based on similarity to closed-won customers and syncs scores to Salesforce. Carve lets RevOps and Sales Strategy model territory scenarios with fit scores and send a selected design to Salesforce. Bookbuilder aims to keep rep books at roughly 100–150 accounts, replacing worked accounts with higher-fit accounts. Routing handles lead-to-account matching and assignments for inbound MQLs, handoffs, customer-success assignments, and opportunity escalations inside Salesforce. AI Researcher supports custom account-research prompts and writes qualitative answers to Salesforce. Integrations include Salesforce, HubSpot, Slack, Salesloft, Outreach, Google Calendar, Office 365, and CSV import; only one calendar and one sales-engagement integration can be active at once. Salesforce is required for the full platform, while HubSpot and CSV support Account Research and Carve territory planning. A free plan is available. Growth costs $799 a month, billed paid annually.