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EspoCRM vs Maximizer CRM

EspoCRM

espocrm.com

Maximizer CRM

maximizer.com

Side by side

FigureEspoCRMMaximizer CRM
Price from$15/mo$65/mo
Free planYes—
Free trialYesYes
Open sourceYes—
WebYesYes
WindowsYesYes
macOSYesYes
LinuxYesYes
iOS—Yes
AndroidYesYes
APIYesYes
Self-hostedYesYes
Plans published410
Spec score · CRM Software9.4 (#5)9.1 (#21)
Spec score · Sales Force Automation Software9.3 (#4)8.9 (#10)
Spec score · Sales CRM Software9.3 (#3)9.0 (#6)
AI featuresYesYes
APIEspoCRM exposes a REST API with OpenAPI support, API authentication and webhook capabilities.The public Octopus API provides read and write access to Maximizer data; Webhooks deliver real-time notifications and an MCP server is available.
CustomizationEntity Manager lets administrators create custom entities, fields and relationships through the interface without coding.Administrators can create no-code custom fields, workflows, reports, dashboards and granular permissions.
Email syncNoYes
Founded20111987
Free planYesNo
Free trialYesNo
HeadquartersAustin, Texas, USAVancouver, British Columbia, Canada
IntegrationsOfficial integrations cover Google, Outlook, Zoom, Stripe, Mailchimp, maps and supported VoIP providers; Zapier and Make can also connect it to other services.The integration directory lists Microsoft 365, Outlook, Teams, Word, SharePoint, OneDrive, Power BI, Google Workspace, QuickBooks, Shopify, DocuSign, Mailchimp, Twilio, SendGrid and Zapier.
LicenceThe core project is licensed under the GNU Affero General Public License version 3.The on-premise agreement reserves ownership of the software and documentation to Maximizer and grants customers limited use rights, indicating proprietary licensing.
Marketing automationYesYes
Notable newsThe official community forum lists an MCP server release dated October 9, 2026.On April 14, 2026, Maximizer announced Mike Curliss as president, replacing Iain Black, who became vice chair.
Open sourceYesNo
Praise: customizationG2 reviewers repeatedly praise the flexibility, code-free customization and open-source model.GetApp reviewers repeatedly praise the ability to tailor fields, dashboards and modules and the depth of contact-history tracking.

Plans

EspoCRM

  • Basic$15 a month
  • Enterprise$25 a month
  • Ultimate$69 a month
  • Self-hosted CommunityFree

EspoCRM pricing →

Maximizer CRM

  • Core$65 a month
  • Business$79 a month
  • Business +$89 a month
  • EnterprisePrice not published
  • On-PremisePrice not published
  • Financial Services$79 a month
  • Business+$89 a month
  • Financial Services+$89 a month
  • EnterprisePriced on request
  • On-PremisePriced on request

Maximizer CRM pricing →

In their own words

EspoCRM

EspoCRM has no write-up on Specifiction yet; its figures are above.

Visit espocrm.com

Maximizer CRM

Maximizer CRM is a paid customer relationship management platform for tracking contacts, tasks, interactions, and sales activity. Its Core plan includes contact management, tasks and reminders, interaction tracking, mobile access, and Outlook integration, at $65 a month billed annually. Business costs $79 a month billed annually and adds Kanban opportunity management, real-time pipeline and forecasting, custom dashboards, and activity targets. Business + costs $89 a month billed annually; it adds AI insights, deal coaching and meeting preparation, workflow automation, AI-powered playbooks, and related account entries. Enterprise is a custom solution with development and implementation, professional services, custom data-lake integrations, and enterprise SLA and support. An On-Premise option deploys on the customer’s infrastructure and gives the customer control over data location and update timing. Listed platforms are web, Windows, macOS, Linux, iOS, and Android. The product also lists a visual sales pipeline, email sync, marketing automation, AI features, and a mobile app. Maximizer was founded in 1987 and is headquartered in Vancouver, British Columbia, Canada.

Visit maximizer.com