EspoCRM vs Maximizer CRM
EspoCRM
espocrm.comMaximizer CRM
maximizer.comSide by side
| Figure | EspoCRM | Maximizer CRM |
|---|---|---|
| Price from | $15/mo | $65/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | Yes | — |
| Web | Yes | Yes |
| Windows | Yes | Yes |
| macOS | Yes | Yes |
| Linux | Yes | Yes |
| iOS | — | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 4 | 10 |
| Spec score · CRM Software | 9.4 (#5) | 9.1 (#21) |
| Spec score · Sales Force Automation Software | 9.3 (#4) | 8.9 (#10) |
| Spec score · Sales CRM Software | 9.3 (#3) | 9.0 (#6) |
| AI features | Yes | Yes |
| API | EspoCRM exposes a REST API with OpenAPI support, API authentication and webhook capabilities. | The public Octopus API provides read and write access to Maximizer data; Webhooks deliver real-time notifications and an MCP server is available. |
| Customization | Entity Manager lets administrators create custom entities, fields and relationships through the interface without coding. | Administrators can create no-code custom fields, workflows, reports, dashboards and granular permissions. |
| Email sync | No | Yes |
| Founded | 2011 | 1987 |
| Free plan | Yes | No |
| Free trial | Yes | No |
| Headquarters | Austin, Texas, USA | Vancouver, British Columbia, Canada |
| Integrations | Official integrations cover Google, Outlook, Zoom, Stripe, Mailchimp, maps and supported VoIP providers; Zapier and Make can also connect it to other services. | The integration directory lists Microsoft 365, Outlook, Teams, Word, SharePoint, OneDrive, Power BI, Google Workspace, QuickBooks, Shopify, DocuSign, Mailchimp, Twilio, SendGrid and Zapier. |
| Licence | The core project is licensed under the GNU Affero General Public License version 3. | The on-premise agreement reserves ownership of the software and documentation to Maximizer and grants customers limited use rights, indicating proprietary licensing. |
| Marketing automation | Yes | Yes |
| Notable news | The official community forum lists an MCP server release dated October 9, 2026. | On April 14, 2026, Maximizer announced Mike Curliss as president, replacing Iain Black, who became vice chair. |
| Open source | Yes | No |
| Praise: customization | G2 reviewers repeatedly praise the flexibility, code-free customization and open-source model. | GetApp reviewers repeatedly praise the ability to tailor fields, dashboards and modules and the depth of contact-history tracking. |
Plans
EspoCRM
- Basic$15 a month
- Enterprise$25 a month
- Ultimate$69 a month
- Self-hosted CommunityFree
Maximizer CRM
- Core$65 a month
- Business$79 a month
- Business +$89 a month
- EnterprisePrice not published
- On-PremisePrice not published
- Financial Services$79 a month
- Business+$89 a month
- Financial Services+$89 a month
- EnterprisePriced on request
- On-PremisePriced on request
In their own words
Maximizer CRM
Maximizer CRM is a paid customer relationship management platform for tracking contacts, tasks, interactions, and sales activity. Its Core plan includes contact management, tasks and reminders, interaction tracking, mobile access, and Outlook integration, at $65 a month billed annually. Business costs $79 a month billed annually and adds Kanban opportunity management, real-time pipeline and forecasting, custom dashboards, and activity targets. Business + costs $89 a month billed annually; it adds AI insights, deal coaching and meeting preparation, workflow automation, AI-powered playbooks, and related account entries. Enterprise is a custom solution with development and implementation, professional services, custom data-lake integrations, and enterprise SLA and support. An On-Premise option deploys on the customer’s infrastructure and gives the customer control over data location and update timing. Listed platforms are web, Windows, macOS, Linux, iOS, and Android. The product also lists a visual sales pipeline, email sync, marketing automation, AI features, and a mobile app. Maximizer was founded in 1987 and is headquartered in Vancouver, British Columbia, Canada.