Ethos vs Standards
Ethos
yourethos.ioStandards
standards.siteSide by side
| Figure | Ethos | Standards |
|---|---|---|
| Price from | $4/mo | $15/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 10 | 3 |
| Spec score · Brand Management Software | 7.5 (#20) | 8.3 (#8) |
| Collaboration | Teams and clients can be invited to brand spaces, with custom permissions for each showroom. | Multiple editors can work simultaneously with real-time change visibility, comments, tagging, threads and email notifications. |
| Intended users | Ethos says it is built for solopreneurs, influencers, freelancers, startup teams, agencies, and enterprises. | Pro is described as made for individuals and agencies, while Enterprise is tailored for in-house teams. |
| Product | Ethos describes itself as an AI-powered creative brand space and digital showroom for brand copy, assets, and guidelines. | Standards is an online platform for creating, publishing, and sharing brand guidelines. |
| Support | The site offers a “Talk To An Expert” option on its pricing page. | Support is provided by email and community Slack, with stated team coverage of 9am–5pm Pacific and best-effort responses outside those hours. |
Plans
Ethos
- Starter (Influencers)$4 a month
- Starter$5 a month
- Standard (Influencers)$12 a month
- Standard$15 a month
- Premium (Influencers)$20 a month
- Premium$25 a month
- Growth (Influencers)$28 a month
- Growth$35 a month
- Enterprise (Influencers)$44 a month
- Enterprise$55 a month
Standards
- Studio (directory listing)$15 a month
- Pro$40 a month
- EnterprisePriced on request
In their own words
Standards
Standards has no write-up on Specifiction yet; its figures are above.