Exotel Contact Center vs Gupshup
Exotel Contact Center
next.exotel.com
Gupshup
gupshup.aiSide by side
| Figure | Exotel Contact Center | Gupshup |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 3 | 4 |
| Spec score · Communications Platforms as a Service | 7.6 (#12) | 8.4 (#4) |
| Founded | 2011 | Gupshup identifies 2004 as its founding year and says it was born in India. |
| Headquarters | Bengaluru, Karnataka, India | Cupertino, California, United States |
| Integrations | Exotel says its contact center integrates with most CRMs, helpdesk software, messaging apps, and other business-critical tools. | Gupshup advertises more than 500 plug-and-play integrations covering CRMs, support, payments and commerce. |
| Security controls | Exotel's security policy says accounts support two-factor authentication and describes vulnerability scanning, network redundancy, backups, and access controls. | The security page states that Gupshup uses encryption in transit and at rest, role-based access, vulnerability testing, continuous monitoring and disaster-recovery practices. |
Plans
Exotel Contact Center
- XPrimePriced on request
- XProPriced on request
- XTRMPriced on request
Gupshup
- Gupshup messaging feeFree
- WhatsApp API Self ServePriced on request
- WhatsApp API Self-ServeFree
- EnterprisePriced on request
In their own words
Exotel Contact Center
Exotel Contact Center has no write-up on Specifiction yet; its figures are above.
Gupshup
Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.
The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.