Exotel Contact Center vs Gupshup

Exotel Contact Center manages inbound and outbound calls, messages, chatbot interactions, social media engagement and video communications through an internet connection. Its interface brings together channels including voice, SMS, WhatsApp and video conferencing. Teams can build multi-level IVR call flows with a drag-and-drop builder, including voicemail and custom greetings. Automated SMS, prerecorded calls and autodialers are available, as is automatic recording of incoming and outgoing calls for training or conflict resolution. Deployment options include public cloud, private cloud, on-premises and hybrid models. Integrations connect the platform with CRM, helpdesk, messaging and custom applications; listed CRM examples include Salesforce, Zoho CRM, Zoho Desk, Freshdesk, HubSpot and LeadSquared. Exotel states compliance with ISO 27001, ISO 27018, PCI-DSS, VAPT and GDPR standards, and offers two-factor authentication. XPrime costs $70 a month and XPro $100 a month; XTRM has no listed price. There is no free plan, but a trial account includes free SMS and call credits.

Gupshup provides conversational AI for marketing, commerce, and customer support. Its agents use conversational context to take actions such as booking appointments, cancelling tickets, and making EMI payments. Teams can set engagement rules, connect business tools, apply guardrails, and define a trusted source of truth. Complex conversations can be escalated to human support.

The platform lists WhatsApp, Instagram, SMS, web and app, RCS, and voice channels. It supports trigger campaigns and drip journeys, with metrics to measure their performance. Other listed capabilities include a visual flow builder, AI bot generation, knowledge-base answers, lead qualification, and conversation routing. Integrations include Salesforce Marketing Cloud, MoEngage, CleverTap, Oracle Responsys, WebEngage, Bloomreach, and Braze, alongside custom integrations and more than 500 plug-and-play options.