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SPECIFICTION
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ExpressText vs Textmagic

ExpressText

expresstext.net

Textmagic

textmagic.com

Side by side

FigureExpressTextTextmagic
Price from$75/mo$0.05/mo
Free planYesYes
Free trial—Yes
Open source——
WebYesYes
iOS—Yes
Android—Yes
API—Yes
Plans published49
Spec score · SMS Marketing Software8.0 (#17)8.7 (#5)
SecurityExpressText says its servers use 256-bit SSL encryption and are monitored by staff around the clock, with video surveillance and biometric locks.Textmagic states that it has SOC 2 Type II certification, SSL encryption, consent records, and automatic opt-out enforcement.
SupportThe site says support is available seven days a week from 9 AM to 9 PM.The company lists email and phone support numbers for the US, UK, Australia, and Estonia.

Plans

ExpressText

  • FreeFree
  • Starter$75 a month
  • Advanced$165 a month
  • Premier$350 a month

ExpressText pricing →

Textmagic

  • Essential$0.05 a month
  • Email campaignsFree
  • Essential (pay-as-you-go)Free
  • Inbound SMSFree
  • Outbound SMS via CPaaS$0.01, paid once
  • Outbound SMS$0.05, paid once
  • Outbound/Inbound MMS$0.08, paid once
  • Texting number$10 a month
  • ProfessionalPrice not published

Textmagic pricing →

In their own words

ExpressText

ExpressText has no write-up on Specifiction yet; its figures are above.

Visit expresstext.net

Textmagic

Textmagic is a business messaging platform for SMS and email campaigns, automated notices, and two-way conversations. Teams can send bulk texts, schedule campaigns, build automation workflows, manage shared inboxes, and review delivery reports. Described uses include appointment reminders, delivery updates, staff alerts, payment reminders, broadcasts, and lead follow-up. Connections include HubSpot, Shopify, WooCommerce, and Zapier, with BYOC links to Twilio, Vonage, Sinch, and Bandwidth. A REST API handles SMS and email, and an MCP connector is available for compatible AI assistants and coding tools.

The web app has advanced features; Android and iOS apps support SMS conversations and contact management. Textmagic provides consent records and automatic opt-out enforcement, and applicable US messaging requires 10DLC brand and campaign registration. The company states that it is SOC 2 Type II certified and GDPR compliant and describes annual external penetration testing. Its trial includes full feature access without a credit card for up to 30 days. The Essential plan is listed at $0.05 a month, prepaid, with rates varying by destination; the pay-as-you-go option has no monthly minimum, and unused credit does not expire.

Visit textmagic.com