EyeWorks vs Hawkeye

EyeWorks manages eye-tracking research from study creation through recording, analysis, and reporting. Its Design stage lets researchers script instructions, questions, images, web pages, videos, and external interfaces. Record captures eye data alongside keypresses, audio, scrolling, mouse clicks, and video for remote viewing. Analysis includes heatmaps, GazeTraces, GazeClusters, GazeStats, GazeClips, BeeSwarms, Dynamic Heatmaps, statistics, charts, graphs, and tables. Results can be exported to CSV or standard statistical analysis packages. Optional modules add cognitive workload, scene-camera recording, multi-display tracking, and face and eyelid tracking. Scene Camera supports mobile and tablet apps, physical media, objects, and real-world environments. EyeWorks is described as compatible with eye trackers from all major manufacturers, with native integration for leading simulation products and an SDK for customer software. Editions are Design, Lite, Pro, and Premier. Pricing is on request. The software supports Android and iOS; Windows Phone devices are supported through Scene Camera. EyeTracking was founded in 1999 in Solana Beach, California.

Hawkeye is an eye-tracking tool for examining how people look at websites, images, and prototypes. It is software-based and does not need dedicated eye-tracking hardware, though its iPhone and iPad app requires a TrueDepth camera. Users can test websites and images without code changes, and the tool supports prototypes made with InVision, Marvel, and Sketch. Results show where participants looked and for how long through heat maps, screen recordings, and focus-point diagrams. Hawkeye can aggregate results across testers and provide statistics for individual interface elements. CSV exports include eye position, UI element, and touch data. Participants can be invited by text message using their phone numbers. Calibration centers the user's head, verifies calibration, and reports a five-star rating and accuracy estimate. Sign-in is available with Slack or Google, and company Slack teammates are automatically added to the same team. The free plan includes one project and five sessions; the Starter Plan costs $39.99 per month, billed monthly. Hawkeye runs on iPhone, iPad, and the web.