Facebook Shops vs Pinterest Shopping
Facebook Shops
facebook.com
Pinterest Shopping
business.pinterest.comSide by side
| Figure | Facebook Shops | Pinterest Shopping |
|---|---|---|
| Price from | — | Free |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 2 |
| Spec score · Social Commerce Software | 7.6 (#17) | 8.6 (#2) |
| Founded | 2004 | 2010 |
| Headquarters | Menlo Park, California, United States | San Francisco, California, United States |
| Support | Facebook's selling guidance directs sellers to the Facebook Business Help Center for setting up a shop. | Pinterest’s shopping help page directs merchants who still need help to contact Pinterest support. |
| What it does | Facebook Shops lets businesses set up a single online store accessible on Facebook and Instagram. | Pinterest Shopping lets businesses upload catalogs, create Product Pins and connect shoppers to their own websites or apps. |
Plans
Pinterest Shopping
- Pinterest products and organic Product PinsFree
- Pinterest ShoppingFree
In their own words
Facebook Shops
Facebook Shops has no write-up on Specifiction yet; its figures are above.
Pinterest Shopping
Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.