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Pinterest Shopping
business.pinterest.com
What it is
Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.
Spec sheet
- What it does
- Pinterest Shopping lets businesses upload catalogs, create Product Pins and connect shoppers to their own websites or apps.Read 14 Oct 2026 · business.pinterest.com
- Integrations
- Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products.Read 4 Oct 2026 · help.pinterest.com
- Support
- Pinterest’s shopping help page directs merchants who still need help to contact Pinterest support.Read 4 Oct 2026 · help.pinterest.com
- Headquarters
- San Francisco, California, United StatesRead 28 Sep 2026 · business.pinterest.com
- Founded
- 2010Read 28 Sep 2026 · business.pinterest.com
- Ads eligibility
- Anyone with a business account can tag products and create product Pins, while ads and enhanced distribution require merchant review.Read 4 Oct 2026 · business.pinterest.com
- API authentication
- The developer flow uses OAuth 2 with redirect URI registration, authorization-code exchange and refreshable access tokens.Read 14 Oct 2026 · developers.pinterest.com
- API onboarding
- Developers need a business account, verified email, accepted Developer Terms and an approved app request to obtain app credentials.Read 14 Oct 2026 · developers.pinterest.com
- Catalog integrations
- Officially listed commerce integrations include Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX and WooCommerce.Read 14 Oct 2026 · help.pinterest.com
- Catalog limit
- Pinterest can process up to 20 million products per retail catalog.Read 4 Oct 2026 · help.pinterest.com
- Catalog upload
- Merchants can upload a complete product catalog, including by connecting Shopify.Read 14 Oct 2026 · business.pinterest.com
- Catalogs
- Merchants can upload a product catalog to create product Pins at scale, organize products into groups, and run shopping ads.Read 4 Oct 2026 · help.pinterest.com
- Checkout
- Pinterest generally sends shoppers to the merchant website or app through direct links and mobile deep links instead of processing native checkout.Read 14 Oct 2026 · business.pinterest.com
- Company headquarters
- Pinterest is headquartered at 651 Brannan Street in San Francisco, California.Read 14 Oct 2026 · linkedin.com
- Company legal name
- Pinterest, Inc. is identified as the US joint data controller with Pinterest Europe Ltd. for certain European privacy processing.Read 14 Oct 2026 · policy.pinterest.com
- Developer documentation
- The developer site provides documentation, API reference pages, quickstart code, access-tier guidance and rate-limit material.Read 14 Oct 2026 · developers.pinterest.com
- Developer terms
- Use of Pinterest developer materials is governed by separate Developer and API Terms and developer guidelines.Read 14 Oct 2026 · developers.pinterest.com
- Feed formats
- Catalog data sources can use TSV, CSV, XML (RSS 2.0 or ATOM 1.0), or Google Sheets.Read 4 Oct 2026 · help.pinterest.com
- Feed managers
- Listed feed-management partners include Adsmurai, Channable, ChannelAdvisor, DataFeedWatch, Feedonomics, GoDataFeed, Intelligent Reach, Lengow, Productsup and VersaFeed.Read 14 Oct 2026 · help.pinterest.com
- Google Play data safety
- The Android listing says the app may collect location and personal information, encrypts data in transit and supports deletion requests.Read 14 Oct 2026 · play.google.com
- Integration restriction
- Pinterest's WooCommerce help article says an account can use only one commerce integration at a time, so an existing Shopify plugin must be removed first.Read 14 Oct 2026 · help.pinterest.com
- Limit: ads and content quality
- G2 review summaries cite excessive advertising, repetitive content, broken links, scams and misinformation as recurring problems.Read 14 Oct 2026 · g2.com
- Limit: advertising and broken links
- Capterra reviews repeatedly mention intrusive ads, broken links, repetitive content, spam and difficulty converting users into serious buyers.Read 14 Oct 2026 · capterra.com
- Limit: overwhelming navigation
- GetApp reviewers report irrelevant or overwhelming search results, frequent ads, repetitive content, cluttered navigation and limited direct interaction.Read 14 Oct 2026 · getapp.com
- Limit: scams and AI advertising
- Trustpilot's review summary reports complaints about misleading ads, AI content, poor-quality products, unreliable merchants, pop-ups and autoplay interruptions.Read 14 Oct 2026 · trustpilot.com
- Local inventory ads
- Local Inventory Ads can show nearby product availability and support website, app and store visits.Read 14 Oct 2026 · business.pinterest.com
- Organic reach
- Product Pins are distributed organically across Pinterest; merchants can feature them on their profile by saving them to a public board.Read 4 Oct 2026 · help.pinterest.com
- Partner ecosystem
- Pinterest Business Partners cover advertising, audiences, content, creative, measurement and shopping services.Read 14 Oct 2026 · business.pinterest.com
- Praise: discovery and usability
- G2 reviewers repeatedly praise visual inspiration, clean interface, easy organization and personalized recommendations.Read 14 Oct 2026 · g2.com
- Praise: organization and inspiration
- Capterra reviewers commonly value boards, saved Pins, visual research, idea generation and creative planning.Read 14 Oct 2026 · capterra.com
- Praise: promotion and integrations
- GetApp reviewers describe Pinterest as useful for inspiration, organizing projects, brand promotion and driving website traffic; Shopify integration is rated 4.3 from 7 reviews.Read 14 Oct 2026 · getapp.com
- Privacy and data
- Pinterest says it collects account, content, device, log, cookie, usage, location and partner-provided information, including activity from sites using Pinterest features.Read 14 Oct 2026 · policy.pinterest.com
- Product Pins
- Product Pins display product information such as pricing and availability, and link shoppers to the retailer’s website.Read 4 Oct 2026 · help.pinterest.com
- Product tagging
- Any business account can tag products and create product Pins, while ads and enhanced distribution require merchant review.Read 14 Oct 2026 · business.pinterest.com
- Promotions
- Pinterest reports that The Home Depot's promotion ads generated 47% more clicks and 34% lower cost per click in its test.Read 14 Oct 2026 · business.pinterest.com
- Public API
- Pinterest states that its API is open to all and can be used to deepen integrations with the platform.Read 14 Oct 2026 · business.pinterest.com
- Rating on Apple App Store
- 4.8 out of 5 from 5.8M ratingsRead 14 Oct 2026 · apps.apple.com
- Rating on Capterra
- 4.7 out of 5 from 435 reviewsRead 14 Oct 2026 · capterra.com
- Rating on Chrome Web Store
- 2.7 out of 5 from 10.1K ratingsRead 14 Oct 2026 · chromewebstore.google.com
- Rating on G2
- 4.6 out of 5 from 250 reviewsRead 14 Oct 2026 · g2.com
- Rating on GetApp
- 4.7 out of 5 from 436 reviewsRead 14 Oct 2026 · getapp.com
- Rating on Google Play
- 4.3 out of 5 from 11.6M reviewsRead 14 Oct 2026 · play.google.com
- Rating on Trustpilot
- 1.4 out of 5 from 2,275 reviewsRead 14 Oct 2026 · trustpilot.com
- Requirements
- Adding a retail catalog requires a Pinterest business account, a claimed website, the Pinterest tag, and a website meeting merchant guidelines.Read 4 Oct 2026 · help.pinterest.com
- Rich Pins
- Product rich Pins sync information from a merchant’s website, but cannot be promoted in shopping ads.Read 4 Oct 2026 · help.pinterest.com
- Sandbox
- Pinterest provides a sandbox for test API calls and documents a Shopping Sandbox for supported endpoints.Read 14 Oct 2026 · developers.pinterest.com
- SDK
- Pinterest documents a Python SDK for campaign management, authentication and error handling.Read 14 Oct 2026 · developers.pinterest.com
- Security and privacy
- Pinterest says it analyzes log and device data to investigate suspicious behavior and describes securing its systems as a legitimate interest.Read 4 Oct 2026 · policy.pinterest.com
- Shopping ads
- Pinterest offers shopping campaigns and Performance+ products for automated campaign optimization.Read 14 Oct 2026 · business.pinterest.com
- Shopping model
- Shopping is integrated throughout Pinterest rather than provided through a separate shop tab.Read 14 Oct 2026 · business.pinterest.com
- Status today
- Pinterest's status page reported all systems, catalog, shopping endpoints and API components operational on October 14, 2026, with no incident reported that day.Read 14 Oct 2026 · pintereststatus.com
- Verified Merchant Program
- Eligible merchants can receive a verified badge and additional merchant features through the Verified Merchant Program.Read 14 Oct 2026 · business.pinterest.com
- WooCommerce capabilities
- The WooCommerce integration can sync catalogs, add Save to Pinterest, install the Pinterest tag and use the Conversions API.Read 14 Oct 2026 · woocommerce.com
Plans and prices
Pinterest products and organic Product Pins Free Free to add products; campaigns are paid separately Business account · merchant review required for ads and enhanced distribution · no sales commission Read 14 Oct 2026 · business.pinterest.com
Pinterest Shopping Free Free to put products on Pinterest; campaigns are paid Product listings are free · Only catalog-created product Pins can be promoted as shopping ads Read 4 Oct 2026 · business.pinterest.com
Strong points and limits
Strong points
- Product listings are free
- Product Pins can reach users organically
- Catalog uploads support multiple feed formats
- Catalogs can contain up to 20 million products
- Integrates with six listed commerce platforms
Limits
- Campaigns are paid
- Pinterest does not handle native checkout
- Ads require merchant review
- Catalog setup requires a claimed website and Pinterest tag
Who it suits
Pinterest Shopping suits merchants who want to publish product listings on Pinterest and direct shoppers to their own checkout. Catalog setup is for businesses with a claimed site, Pinterest tag, and a site meeting merchant guidelines.
Verdict
Pinterest Shopping connects product discovery on Pinterest to checkout on a merchant’s own app or site. Listings are free, while campaigns cost money and promoted shopping ads are limited to catalog-created Pins.
Where Specifiction places it
- Social Commerce Software#2 of 268.6
