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Bambuser
bambuser.com
What it is
Bambuser is a video commerce platform for brands and retailers, with Live Shopping, Shoppable Video, chat, and Video Consultation experiences that can be embedded on websites. Live Shopping supports live or on-demand video across websites, apps, and social channels, including pre-recorded content. Shoppable Video turns social posts, live shows, user content, and campaigns into short videos shoppers can buy from. Video Consultation offers drop-in and pre-booked face-to-face calls for product guidance. The platform lists Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), and BigCommerce, and consultations can connect to CRMs such as Salesforce. Self-serve REST APIs are available; mobile SDK support is on higher tiers. Bambuser lists Android, iOS, web, and API platforms. The Free plan includes 250 monthly views and two users. Essential costs $79.00 per month billed annually and includes 2,000 monthly views; extra views cost $0.25 each. Bambuser was founded in 2007 and is headquartered in Stockholm, Sweden.
Spec sheet
- What it does
- Bambuser provides a cloud video-commerce platform combining live shopping, shoppable video, video consultation and live chat for websites, apps and social channels.Read 14 Oct 2026 · bambuser.com
- Product
- Bambuser is a video commerce platform for brands and retailers, with Live Shopping, Shoppable Video, Chat, and Video Consultation experiences that can be embedded on websites.Read 2 Oct 2026 · bambuser.com
- Integrations
- Bambuser offers custom platform integrations through webhooks and product-feed connections, including SFTP for private catalogs.Read 14 Oct 2026 · knowledge.bambuser.com
- Support
- The Free and Essential plans list AI chat support, while Pro lists accessible human support and Enterprise lists a dedicated customer manager.Read 2 Oct 2026 · bambuser.com
- Headquarters
- Stockholm, SwedenRead 23 Sep 2026 · bambuser.com
- Founded
- 2007Read 23 Sep 2026 · bambuser.com
- Analytics and exports
- Plans include tracking tags, analytics dashboards and live-show data export in CSV or JSON formats.Read 14 Oct 2026 · bambuser.com
- API security guidance
- Bambuser advises calling its REST API from a secure backend rather than directly from a frontend because API keys could be exposed and rate limits triggered.Read 14 Oct 2026 · bambuser.com
- App extensibility
- The App Framework lets developers deploy apps on their own servers, create app entities and installation keys through the REST API, and install them into merchant Bam Hubs.Read 14 Oct 2026 · bambuser.com
- Cloud hosting
- Bambuser says its infrastructure is cloud based and hosted on Google Cloud Platform and Amazon Web Services.Read 2 Oct 2026 · bambuser.com
- Commerce interactions
- The player supports add-to-cart, wishlist, action cards, product highlights, chat, likes, polls, gamification and sharing.Read 14 Oct 2026 · bambuser.com
- Company headquarters
- Bambuser states that its headquarters are in Stockholm, Sweden, with an R&D office in Turku, Finland.Read 14 Oct 2026 · ir.bambuser.com
- Company legal name
- The registered company name is Bambuser AB (publ).Read 14 Oct 2026 · ir.bambuser.com
- Data deletion
- Customer personal and video data is stated to be removed within 30 days after service expiration unless an earlier deletion is required.Read 14 Oct 2026 · bambuser.com
- Developer access
- The pricing page describes self-serve REST APIs for bespoke scaling and automation, and mobile SDK support on higher tiers.Read 2 Oct 2026 · bambuser.com
- Documentation depth
- Official documentation covers Live, Shoppable Video, Video Consultation, Chat, REST APIs, mobile SDKs, player APIs, integrations, troubleshooting and an app framework.Read 14 Oct 2026 · bambuser.com
- E-commerce platforms
- Bambuser says it supports Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), and BigCommerce.Read 2 Oct 2026 · bambuser.com
- Intended customers
- Bambuser presents its plans for small businesses, retailers, and global merchants, and says its platform serves businesses of all sizes.Read 2 Oct 2026 · bambuser.com
- Licence
- The hosted service is proprietary: terms grant a limited, non-exclusive, non-transferable and revocable use licence and prohibit modification, redistribution and reverse engineering.Read 14 Oct 2026 · bambuser.com
- Limit: Android app reliability
- Google Play reviewers report failed connections, missed chats, camera blackouts and repeated reinstalls.Read 14 Oct 2026 · play.google.com
- Limit: iOS app performance
- An Apple reviewer reports major lag, grainy video and photo-quality problems in the Chat app.Read 14 Oct 2026 · apps.apple.com
- Limit: older streaming product
- Streaming Media's 2012 review found fewer features than competitors, limited access controls, no broadcast scheduling and weak monetization options.Read 14 Oct 2026 · streamingmedia.com
- Limit: pricing
- G2 reviewers complain that subscription costs rise with usage and can be difficult for small and midsize businesses to afford.Read 14 Oct 2026 · g2.com
- Limit: social integrations
- A G2 reviewer reports limitations in making shopping journeys seamless inside Instagram and TikTok.Read 14 Oct 2026 · g2.com
- Limits and overages
- Pricing lists $0.25 per view beyond the monthly view allowance and says users can upgrade to increase monthly views.Read 2 Oct 2026 · bambuser.com
- Live Chat
- Live Chat lets online shoppers receive recommendations from brand experts through instant messaging.Read 14 Oct 2026 · bambuser.com
- Live Shopping
- Live Shopping embeds live or on-demand video with interactive commerce features across websites, apps and social channels.Read 14 Oct 2026 · bambuser.com
- Player API
- The Player API documents configuration, events and methods for JavaScript, Swift and Kotlin implementations.Read 14 Oct 2026 · bambuser.com
- Praise: ease of use
- Streaming Media's review praised Bambuser's ease of use, support for more than 300 mobile devices, multiple streams and compact embedded player.Read 14 Oct 2026 · streamingmedia.com
- Praise: support and usability
- G2 reviewers repeatedly praise responsive personal support, an easy-to-navigate dashboard and a user-friendly customer experience.Read 14 Oct 2026 · g2.com
- Product catalog
- The product catalog synchronizes feed data such as names, prices, stock, images and variants for use in Live, Shoppable Video, Video Consultation and Chat.Read 14 Oct 2026 · knowledge.bambuser.com
- Public code
- Bambuser publishes public SDK, API-client and integration repositories on GitHub, including repositories marked Apache-2.0 or MIT, but the hosted platform is not open source.Read 14 Oct 2026 · github.com
- Rating on Apple App Store
- 2.2 out of 5 from 5 ratings for Bambuser Chat in the Brazil storefrontRead 14 Oct 2026 · apps.apple.com
- Rating on G2
- 4.6 out of 5 from 30 reviewsRead 14 Oct 2026 · g2.com
- Rating on GetApp
- 4.0 out of 5 from 2 reviews on the IRIS platform profile that describes Bambuser functionalityRead 14 Oct 2026 · getapp.com
- Rating on Google Play
- 3.1 out of 5 from 365 reviews for Bambuser ChatRead 14 Oct 2026 · play.google.com
- Rating on TrustRadius
- 9.0 out of 10 from 1 rating for likelihood to recommendRead 14 Oct 2026 · trustradius.com
- REST API
- The REST API uses scoped API keys and supports automation such as inviting users, managing shows and managing products.Read 14 Oct 2026 · knowledge.bambuser.com
- SDK installation
- The iOS SDK supports Swift Package Manager, requires iOS 15.6 or later and currently documents Xcode 16 with Swift 5 compatibility.Read 14 Oct 2026 · bambuser.com
- SDKs
- Social Commerce SDKs are provided for iOS and Android, with a consistent cross-platform interface and conversion tracking support.Read 14 Oct 2026 · bambuser.com
- Security architecture
- The service runs on Google Cloud Platform and Amazon Web Services with segmented layers, private subnets, security groups and continuous monitoring.Read 14 Oct 2026 · bambuser.com
- Security certification
- Bambuser states that its Stockholm site is ISO 27001 certified.Read 14 Oct 2026 · bambuser.com
- Security controls
- Bambuser describes least-privilege role-based access, regular production-access reviews, multifactor authentication for critical systems and annual independent penetration testing.Read 14 Oct 2026 · bambuser.com
- Self-hosting
- Bambuser requires customer-developed App Framework applications to run on the developers' own remote servers, while the Bambuser service itself is cloud hosted.Read 14 Oct 2026 · bambuser.com
- Shoppable Video
- Shoppable Video turns social, live, user-generated and campaign content into short videos with product purchasing interactions.Read 14 Oct 2026 · bambuser.com
- SSO
- Supported identity integrations include Microsoft Azure App SSO, Okta SAML and custom SAML; SCIM automation can be built through the public API.Read 14 Oct 2026 · bambuser.com
- System requirements
- The dashboard supports the latest two major releases of Chrome, Firefox, Safari, Edge Chromium and Opera; broadcaster apps require iOS 14+ or Android API 21+.Read 14 Oct 2026 · knowledge.bambuser.com
- UGC tools
- The platform can import social user-generated content and provides a workflow for requesting usage rights.Read 14 Oct 2026 · bambuser.com
- Video Consultation
- Video Consultation supports drop-in and pre-booked face-to-face sessions between shoppers and product experts.Read 14 Oct 2026 · bambuser.com
- Video consultations
- Video Consultation offers face-to-face drop-in and pre-booked calls to provide customers with personalized product guidance.Read 2 Oct 2026 · bambuser.com
Plans and prices
Free Free No credit card needed 250 views/month · 2 users · 1 domain/market · 10 GB storage · AI chat support Read 14 Oct 2026 · bambuser.com
Essential $79 a month Billed annually $948.00 2,000 views/month · 3 users · 1 domain/market · 100 GB storage · AI chat support · content license protection · guided onboarding Read 14 Oct 2026 · bambuser.com
Pro $249 a month Billed annually $2988.00 Custom usage/viewing plans · 10+ users · 1+ domains/markets · 1000+ GB storage · human support · white label · mobile SDK · SSO Read 14 Oct 2026 · bambuser.com
Enterprise Priced on request Billed yearly Custom usage/viewing plans · 10+ users · 1+ domains/markets · 1000+ GB storage · dedicated customer manager · white label · guided onboarding · mobile SDK · SSO Read 14 Oct 2026 · bambuser.com
Strong points and limits
Strong points
- Supports live and pre-recorded shopping video.
- Shoppable videos can use social and campaign content.
- Consultations can be drop-in or pre-booked.
- Self-serve REST APIs are available.
- Free plan includes 250 monthly views.
Limits
- Free plan is limited to two users.
- Free plan allows 250 views per month.
- Extra views cost $0.25 each.
- Mobile SDK support is listed on higher tiers.
Who it suits
Bambuser suits retailers and brands that want to add shopping videos, live events, or video consultations to their commerce experience. Its Free plan has a 250-view monthly allowance, with additional views charged at $0.25 each.
Bambuser in depth
Read the full write-up
Bambuser is a video-commerce platform for retailers that want shopping and product advice to happen through video. It suits brands building video into their storefronts across more than one commerce channel, but its view-based pricing makes usage a key part of the buying decision.
Overview
Bambuser brings together live shopping, purchasable short videos, chat, and video consultations. Retailers can embed these experiences on websites, while Live Shopping can also reach apps and social channels. The company was founded in 2007 and is headquartered in Stockholm.
Key features
Video shopping
Live Shopping supports live and on-demand viewing, using either real-time streams or pre-recorded content. That flexibility suits retailers who want video to remain shoppable beyond a scheduled broadcast. Shoppable Video turns social posts, live shows, customer-created material, and campaigns into short clips shoppers can buy from. Product catalog sync is supported, but native social checkout is not; retailers should not choose Bambuser expecting checkout to happen natively on a social platform.
Consultations and integrations
Video Consultation supports both drop-in and pre-booked face-to-face calls, giving shoppers a route to individualized product guidance. Bambuser documents Shopify integration and says its consultation product can connect directly to CRMs such as Salesforce. It also supports Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), and BigCommerce, making it a plausible fit for retailers already using one of those systems.
Self-serve REST APIs support bespoke scaling and automation. Mobile SDK access is reserved for Pro and Enterprise, so teams needing that capability must move beyond the lower tiers.
Security and hosting
Bambuser says its Stockholm site is ISO 27001 certified, covering its information security management system. It describes least-privilege role-based access, production access reviews, and multifactor authentication for critical systems. Its cloud infrastructure runs on Google Cloud Platform and Amazon Web Services.
Pricing
The Free plan costs nothing and includes 250 views per month, 2 users, 1 domain/market, 10 GB storage, and AI chat support. It is a useful way for a very small operation to start, but the limited views, seats, and storage leave little room for a busy storefront.
Essential costs $79 a month, billed annually at $948.00. It raises the allowance to 2,000 views per month, 3 users, and 100 GB storage, while keeping the 1 domain/market limit and AI chat support. Content license protection and guided onboarding are included. This is the clearest step up for a small retailer that can work within a single market and modest viewing volume.
Pro costs $249 a month, billed annually at $2988.00. It provides custom usage and viewing plans, 10+ users, 1+ domains/markets, 1000+ GB storage, human support, content license protection, full white labeling, mobile SDK, and SSO login. It is better suited to larger teams and multi-market operations that need branded experiences or mobile app integration; the higher fixed cost and annual billing make it a substantial commitment.
Enterprise has custom pricing and is billed yearly. It includes custom usage and viewing plans, 10+ users, 1+ domains/markets, 1000+ GB storage, a dedicated customer manager, content license protection, full white labeling, guided onboarding, mobile SDK, and SSO login. Global merchants needing a dedicated account contact may find the tier appropriate, while smaller buyers should compare its custom terms against Pro.
Free and Essential include AI chat support; Pro upgrades to accessible human support, and Enterprise adds a dedicated customer manager. Bambuser charges $0.25 per view beyond the monthly allowance and says users can upgrade to increase monthly views. That overage can make a low entry price less attractive if viewing demand exceeds the selected plan.
Platforms
Bambuser supports Android, iOS, web, and API access. Mobile SDK support is included on Pro and Enterprise, not the lower plans.
Who it's for
Bambuser is aimed at small businesses, retailers, and global merchants, but its tiers create distinct use cases. Free and Essential fit small teams testing or operating a single domain/market; Pro and Enterprise better match businesses with larger teams, multiple markets, or a need for white labeling and mobile SDK access. It is a weaker fit for retailers that need native social checkout or expect high view volumes at a low cost.
Pros and cons
Pros: Live and recorded video, short-form shoppable clips, and face-to-face consultations cover several points in the shopping journey.
Pros: Support for four major commerce platforms and CRM connectivity for consultations can reduce friction for retailers already using those systems.
Pros: Higher tiers add custom viewing plans, substantial storage, white labeling, and mobile SDK access for larger operations.
Cons: Free allows only 250 views monthly, while Essential caps at 2,000; overages cost $0.25 per view.
Cons: Human support, 10+ users, multi-market use, and mobile SDK access require Pro or Enterprise.
Cons: Essential and Pro prices are billed annually, and Enterprise uses custom yearly pricing.
Cons: Native social checkout is not supported, limiting its appeal for sellers who want social-platform checkout.
Alternatives
Consider iimpro if a free-to-install option with a 6% commission on order subtotals and no monthly subscription better suits your sales model. Taggbox may suit buyers focused on feeds and posts: its free plan includes 1 feed, 500 views per month, 10+ platforms, updates every 4 days, manual moderation, and 500 posts.
TalkShopLive offers a free Shopify Basic plan with usage charges of $0.30 per item sold and 10.25% of order value, so compare its transaction-based pricing with Bambuser's view allowance and overage. Pinterest Shopping is a fit for merchants who want free product listings on Pinterest; campaigns are paid, and the plan facts distinguish promoted catalog-created product Pins.
Videowise is another option for buyers considering paid video software. CommentSold may be worth comparing for businesses considering a live-selling app and shoppable video clips. eStreamly offers a Starter plan at $39 a month, billed quarterly, with 10,000 views per month and 25 hosted videos. Filmo is another paid alternative for Shopify users comparing monthly plans.
Browse Social Commerce Software and Live Shopping Platforms for more options in these categories.
Verdict
Choose Bambuser if video commerce, personalized consultations, and integration with established commerce platforms belong in the same retail experience. Its breadth is the main reason to choose it; view caps, per-view overages, and annual commitments are the main reasons to look elsewhere or calculate expected usage carefully first.
Verdict
Bambuser combines video commerce and customer consultations, with integrations for several commerce platforms. Compare monthly view allowances and the per-view overage cost when choosing a plan.
Where Specifiction places it
- Social Commerce Software#1 of 269.4
- Live Shopping Platforms#1 of 249.4
- Video Commerce Platforms#1 of 129.4
