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Mavely

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Spec score 8.5 #4 of 26 in Social Commerce Software

What it is

Mavely helps creators share shoppable SmartLinks for participating brands and earn commissions from resulting sales. SmartLinks route shoppers to purchase locations while tracking clicks, conversions, sales, top products, and earnings through real-time insights. Creators can earn affiliate commissions, paid brand campaign fees, referral commissions, and monthly bonuses; the bonus program can add up to 25% on top of earnings, with up to $200,000 in monthly bonus payouts. Payouts are biweekly and paid 45 days after purchase. SmartLinks can be created through the web app, iOS or Android app, or Chrome and Safari extensions. Joining requires account signup and verification, with no fee, application, or minimum follower count. Mavely also offers dedicated account managers, creator programs, webinars, courses, and regional meetups. For brands, it provides creator discovery, campaign management, performance analytics, payments, optimization packages, and full-service campaigns. The platform was founded in 2018 and is headquartered in Chicago.

Spec sheet

What it does
Mavely lets creators recommend products through shoppable SmartLinks and earn when audiences purchase.Read 15 Oct 2026 · joinmavely.com
Privacy
Later’s privacy notice says it does not sell personal information and is not a data broker.Read 9 Oct 2026 · help.joinmavely.com
Support
The site links to a dedicated creator help center and lists [email protected] as support email.Read 15 Oct 2026 · help.joinmavely.com
Headquarters
Chicago, Illinois, United StatesRead 28 Sep 2026 · joinmavely.com
Founded
2018Read 28 Sep 2026 · joinmavely.com
Maker
The brand page identifies Mavely, LLC as a Later company.Read 9 Oct 2026 · joinmavely.com
Acquisition and rebrand
LinkedIn says Mavely rebranded to Later on September 1, 2026, retaining the same app, links, accounts and payouts.Read 15 Oct 2026 · linkedin.com
Analytics
The analytics view breaks payouts into pay periods, commissions, bonuses, order adjustments and progress toward bonus tiers.Read 15 Oct 2026 · joinmavely.com
Audience requirement
Mavely says there is no minimum follower count to join.Read 9 Oct 2026 · joinmavely.com
Bonuses
The monthly bonus program can add up to 25% on top of earnings, with up to $200,000 in bonus payouts each month.Read 9 Oct 2026 · joinmavely.com
Brand marketplace
The platform offers products from thousands of brands across categories such as fashion, beauty, home, technology and wellness.Read 15 Oct 2026 · joinmavely.com
Brand performance
Mavely says its SmartLinks track attributable data on clicks, conversions, and more.Read 9 Oct 2026 · joinmavely.com
Brand services
Mavely offers paid optimization packages, full-service creator campaigns, social shopping and content creation for brands.Read 15 Oct 2026 · joinmavely.com
Browser extension
The Mavely Link Creator extension creates SmartLinks while users browse partner retailers and allows customization of link images, titles and descriptions.Read 15 Oct 2026 · chromewebstore.google.com
Commission transparency
Mavely says the commission rate displayed to creators is the rate they receive, without an additional platform cut, and that boosts and bonuses can raise earnings.Read 15 Oct 2026 · joinmavely.com
Company history
LinkedIn lists the company as founded in 2018 and headquartered in Chicago, Illinois.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists Mavely/Later for Creators as a privately held software company with 51–200 employees.Read 15 Oct 2026 · linkedin.com
Creator support
Mavely offers dedicated account managers, creator programs, monthly webinars, self-paced courses, and regional meetups.Read 9 Oct 2026 · joinmavely.com
Deep linking
Mavely partnered with Button to send shoppers directly into retailer apps while preserving attribution; the page claims up to three-times higher conversions.Read 15 Oct 2026 · joinmavely.com
Extension privacy claim
The Chrome listing says the developer claims the extension does not collect or use user data and does not sell data to third parties.Read 15 Oct 2026 · chromewebstore.google.com
FTC compliance
Mavely requires creators to disclose commission relationships on every shared link and follow FTC endorsement rules.Read 15 Oct 2026 · joinmavely.com
Funding
Forbes reported a $1 million 2019 funding round from PivotNorth Capital.Read 15 Oct 2026 · forbes.com
Getting started
Mavely says joining requires signing up and verifying an account, with no fee or application.Read 9 Oct 2026 · joinmavely.com
Joining cost
Mavely states that brands can join its affiliate program without upfront fees.Read 15 Oct 2026 · joinmavely.com
Limit: account suspensions
Chrome-Stats summarizes complaints about unexplained suspensions, withheld payments, frequent logouts and slow loading.Read 15 Oct 2026 · chrome-stats.com
Limit: app performance
A Google Play reviewer reported that pages took up to five minutes to load, making frequent link creation impractical.Read 15 Oct 2026 · play.google.com
Limit: geographic access
A Google Play reviewer complained that accounts were being deleted or restricted because the creator was outside the United States.Read 15 Oct 2026 · play.google.com
Limit: signup reliability
A Google Play reviewer said repeated signup attempts returned an error and never completed.Read 15 Oct 2026 · play.google.com
Limit: termination disputes
Reddit commenters reported sudden account termination, lack of explanation or appeal and unpaid balances, while another commenter attributed removals to noncompliance.Read 15 Oct 2026 · reddit.com
Link creation
Creators can create SmartLinks using the web app, mobile app, or browser extensions for Chrome and Safari.Read 9 Oct 2026 · joinmavely.com
Link folders
Creators can organize, rename and manage SmartLinks in folders for collections such as gift ideas and seasonal promotions.Read 15 Oct 2026 · joinmavely.com
Notable 2024 results
Mavely reported more than $300 million in 2023 gross merchandise volume and over $20 million paid to creators, in a January 30, 2024 announcement.Read 15 Oct 2026 · joinmavely.com
Payout cadence
The Android listing says creators receive payouts every two weeks and do not need a minimum follower count.Read 15 Oct 2026 · play.google.com
Payouts
The platform page says creators receive biweekly payouts, paid 45 days after purchase.Read 9 Oct 2026 · joinmavely.com
Praise: ease of use
Chrome-Stats summarizes user praise for an easy-to-use affiliate-link platform that can be used without upfront investment.Read 15 Oct 2026 · chrome-stats.com
Privacy practices
The privacy notice says payment data is processed by third-party payment providers and Later does not normally collect or store financial account details.Read 9 Oct 2026 · help.joinmavely.com
Prohibited promotion
Mavely prohibits trademark bidding, coupon bidding, glitch promotions and misleading audience information, with removal possible for violations.Read 15 Oct 2026 · joinmavely.com
Rating on Chrome Web Store
5 out of 5 from 9 ratings.Read 15 Oct 2026 · chromewebstore.google.com
Rating on Chrome-Stats
4.67 out of 5 from 2,865 ratings.Read 15 Oct 2026 · chrome-stats.com
Rating on Google Play
4.7 out of 5 from 3,010 reviews.Read 15 Oct 2026 · play.google.com
Real-time earnings
Creators can monitor clicks, sales and dollar earnings in real time through the platform.Read 15 Oct 2026 · joinmavely.com
SmartLinks
SmartLinks route shoppers to a place to buy and creators can track clicks, sales, top products, and earnings through real-time insights.Read 9 Oct 2026 · joinmavely.com
Substack integration
Mavely links can be inserted into Substack posts, with related promotion through Link in Bio, LinkDM and MyShop tools.Read 15 Oct 2026 · joinmavely.com
Team collaboration
Mavely Teams lets support staff create and share links under one primary creator account, while only the primary creator sees analytics and commissions.Read 15 Oct 2026 · joinmavely.com
Tracking
SmartLinks attribute clicks, conversions and other purchase activity to creator recommendations.Read 15 Oct 2026 · joinmavely.com
Ways to earn
Creators can earn affiliate commissions, paid brand campaign fees, referral commissions, and monthly bonuses.Read 9 Oct 2026 · joinmavely.com

Plans and prices

Affiliate program Free No upfront fees to join Read 9 Oct 2026 · joinmavely.com
Creator platform access Free No upfront joining fee · SmartLinks · commission and bonus earnings · web and mobile access Read 15 Oct 2026 · joinmavely.com

Every Mavely plan and price →

Strong points and limits

Strong points

  • No fee or application is required to join
  • No minimum follower count is listed
  • SmartLinks provide real-time performance insights
  • Creators can use web, mobile, or extensions
  • Offers several commission and bonus pathways

Limits

  • Payouts occur 45 days after purchase
  • Only participating brands are linked
  • No free trial is offered
  • Supported social channels are listed only as “other”

Who it suits

It suits creators seeking tracked affiliate links and multiple earning routes without an upfront joining fee. Brands can use its listed discovery, campaign, analytics, and payment services.

Verdict

Mavely combines creator link tracking, payments, and brand campaign services across web and mobile access. Review payout timing, participating-brand coverage, and channel support before relying on it.

Where Specifiction places it

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