Pinterest Shopping vs Videowise
Pinterest Shopping
business.pinterest.comVideowise
videowise.comSide by side
| Figure | Pinterest Shopping | Videowise |
|---|---|---|
| Price from | Free | $9/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 2 | 16 |
| Spec score · Social Commerce Software | 8.6 (#2) | 8.5 (#5) |
| Developer documentation | The developer site provides documentation, API reference pages, quickstart code, access-tier guidance and rate-limit material. | Public docs cover widget embeds, custom storefronts, events, order tracking, live shopping and cookies. |
| Founded | 2010 | 2021 |
| Headquarters | San Francisco, California, United States | Claymont, Delaware, USA |
| Integrations | Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products. | Official pages list Shopify, Shopify Plus, Magento, Adobe Commerce and Salesforce Commerce Cloud integrations. |
| Public API | Pinterest states that its API is open to all and can be used to deepen integrations with the platform. | The documented API supports authentication, product import, media upload and live-shopping analytics retrieval. |
| Rating on G2 | 4.6 out of 5 from 250 reviews | 4.8 out of 5 from 73 reviews |
| Rating on GetApp | 4.7 out of 5 from 436 reviews | 0.0 out of 5 from 0 reviews |
| Rating on Trustpilot | 1.4 out of 5 from 2,275 reviews | 4.9 out of 5 from 68 reviews |
| SDK | Pinterest documents a Python SDK for campaign management, authentication and error handling. | A React Native SDK provides shoppable-video and live-shopping components, including inline, floating and full-screen feeds. |
| Support | Pinterest’s shopping help page directs merchants who still need help to contact Pinterest support. | The pricing page lists email and priority support, a dedicated success manager, and personalized onboarding and implementation among its customer-support features. |
| What it does | Pinterest Shopping lets businesses upload catalogs, create Product Pins and connect shoppers to their own websites or apps. | Videowise is an end-to-end video-commerce platform for ecommerce teams, combining shoppable video, live shopping and AI video visibility. |
Plans
Pinterest Shopping
- Pinterest products and organic Product PinsFree
- Pinterest ShoppingFree
Videowise
- Videowise FreeFree
- Videowise Pro (Shopify listing)$9 a month
- Videowise Pro$19 a month
- Live Shopping add-on$49 a month
- Content Creation$99, paid once
- Content Creation (monthly billing)$99, paid once
- AI Clips (annual billing)$159 a month
- AI Clips (monthly billing)$199 a month
- Live Shopping (annual billing)$239 a month
- Shoppable Video (annual billing)$239 a month
In their own words
Pinterest Shopping
Pinterest Shopping gives merchants a way to display products through Product Pins, which can show details such as price and availability and send shoppers to a retailer’s website. Merchants can upload catalogs to make Pins in volume, group products, and create shopping ads. Product Pins can also circulate organically on Pinterest or be featured on a merchant profile through a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Checkout takes place on the merchant’s app or website, not on Pinterest. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog feeds can be TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets; a retail catalog can contain up to 20 million products. Catalog setup requires a business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free; campaigns are paid. Pinterest Shopping is available on Android, iOS, web, and API.
Videowise
Videowise is a video commerce platform for ecommerce brands and retailers, with tools for adding shoppable video experiences. Its shoppable video features include on-site widgets, AI playlists, A/B testing, analytics, and shoppable images. Live Shopping supports simulcasting on websites and social channels, multiple hosts, and turning live shows into shoppable videos. AI Clips offers clipping, tagging, object and product recognition, natural-language search, and usage-rights management. Content Creation includes AI lookbook videos, image-to-video, product try-on images, product 360 videos, a creator marketplace, and influencer outreach. The platform integrates with Shopify and Shopify Plus, Magento, Adobe Commerce, and Salesforce Commerce Cloud, and lists integrations with Shopify Shop App, social platforms, ratings and review platforms, email and SMS platforms, and Tapcart. Videowise lists web, iOS, Android, and API availability. It says monthly and annual billing are available, with annual plans discounted 20% against monthly billing. Listed starting prices include $99, paid once for Content Creation, $159 a month for AI Clips with annual billing, and $239 a month for Shoppable Video with annual billing. There is no free plan.