Factors.ai vs Happierleads
Factors.ai
factors.ai
Happierleads
happierleads.comSide by side
| Figure | Factors.ai | Happierleads |
|---|---|---|
| Price from | $199/mo | $0.10/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Visitor Identification Software | 9.0 (#1) | 8.2 (#7) |
| Spec score · Website Visitor Identification Software | 9.0 (#1) | 8.2 (#8) |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 8.2 (#10) |
| CRM integrations | Official integrations include HubSpot, Salesforce, Leadsquared and Zoho, with company, deal, account or opportunity synchronization options. | Native integrations include HubSpot, Salesforce, Pipedrive, Zoho CRM, GoHighLevel and Slack; Zapier, Pabbly Connect and webhooks cover other apps. |
| Data protection | Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. | The service says data is encrypted at rest with AES-256 and in transit with TLS 1.3, with 90-day default visitor-record retention. |
| Headquarters | Wilmington, Delaware, United States | London, England, United Kingdom |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Happierleads
- White-label$0.10 a month
- Inbox Engine mailbox$4 a month
- Inbox Engine domain$14 a year
- Usage-based plan (300 leads)$99 a month
- Usage-based plan (5,000 leads)$699 a month
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
Happierleads
Happierleads is a paid web, API, and browser-extension service that identifies anonymous B2B website visitors. It can reveal a person, work email, LinkedIn profile, and buying intent across more than 174 countries. Identified visitors receive scores from 0 to 100 against an ideal customer profile, while the service tracks over 353 B2B buying-signal topics from sources such as G2, review sites, job boards, and news alerts. Its email-verification waterfall chains providers and advertises 98%+ inbox deliverability. Session recordings show pages visited, clicks, and scroll depth for named visitors and are included on every plan. Native CRM connections include HubSpot, Salesforce, Pipedrive, Zoho CRM, GoHighLevel, and Slack; Zapier, Pabbly Connect, and webhooks extend integrations. Installation supports snippets, plugins, templates, and custom sites. Happierleads states SOC 2 Type II, GDPR, and CCPA compliance, with 90-day default retention. Pricing starts at $99/mo with a 7-day trial.