Factors.ai vs Improvely
Factors.ai
factors.ai
Improvely
improvely.comSide by side
| Figure | Factors.ai | Improvely |
|---|---|---|
| Price from | $199/mo | $29/mo |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Marketing Attribution Software | 8.9 (#7) | 8.0 (#17) |
| Headquarters | Wilmington, Delaware, United States | Cary, North Carolina, United States |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Its documentation lists integrations for WooCommerce, Shopify, Volusion, BigCommerce, and MailChimp. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Improvely is a hosted dashboard for tracking marketing efforts and identifying the sources of signups and sales. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Improvely
- Freelancer$29 a month
- Startup$79 a month
- Small Agency$149 a month
- Large Agency$299 a month
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.