Factors.ai vs RB2B
Factors.ai
factors.ai
RB2B
rb2b.comSide by side
| Figure | Factors.ai | RB2B |
|---|---|---|
| Price from | $199/mo | $79/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 4 |
| Spec score · Visitor Identification Software | 9.0 (#1) | 7.7 (#21) |
| Spec score · Website Visitor Identification Software | 9.0 (#1) | 7.8 (#14) |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 7.8 (#13) |
| Spec score · Sales Prospecting Software | 8.8 (#7) | 7.7 (#34) |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | RB2B states that it is SOC 2 Type II certified and CCPA compliant. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
RB2B
RB2B identifies website visitors and sends their data to a CRM, Slack or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification for US-based visitors. Records may include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue and industry. Hot Leads can filter visitors by revenue, company size, seniority, department, category and geography, then route matches to different integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks, and says it connects to over 50 apps. Setup involves adding a pixel to a website header and connecting destinations. The Free plan is free and includes company-level identification and 150 monthly resolutions, but excludes person-level ID, email addresses and integrations beyond Slack. Paid plans start with Starter at $79 a month. Person-level identification is US-only; global company-level identification through Demandbase requires consent capture for GDPR compliance.