Overview

Factors.ai brings company visits, campaign intent and account engagement into a demand-generation view for marketing and sales teams. It is most useful when several signals need to inform account priorities; it is a weaker fit when the next step depends on knowing exactly which person visited.

The product’s central trade-off is clear: broad company-level visibility across channels, without person-level identification. That can support account-based work, but geography and job-title filters only help narrow down likely visitors; they do not confirm an individual’s identity.

Key features

Company identification and intent

Factors says waterfall enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It combines those company-level visits with intent from LinkedIn, Google, Meta and Bing ad campaigns, G2 pages, and uploaded third-party sources. The breadth is useful for teams trying to build an account picture from more than one channel, though the identification ceiling is still at the company level.

Predictive scores based on intent, engagement and fit help teams rank accounts for sales outreach or advertising. This makes Factors a plausible choice for demand-generation teams that need a shared prioritization signal; it is less suited to workflows that require named individual visitors.

Journey analysis and integrations

The platform aggregates account- and user-level engagement from awareness through deal won, with views into winning paths and drop-off points. That can help teams see where account activity aligns with progress or stalls, rather than treating each visit as an isolated event.

Integrations include HubSpot, Salesforce and Zoho CRM, plus Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. CRM synchronization can connect account insights to sales workflows; the broad mix of ad, analytics and collaboration tools also supports a cross-channel view.

Security and onboarding

Factors states that it is SOC 2 Type II certified and compliant with GDPR, CCPA and PECR. Customer data is hosted and processed in Google Cloud Platform’s us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. Onboarding takes about 30 minutes and can be self-serve or supported by sales, a relatively light start for teams ready to connect their account workflows.

Pricing

Factors offers a free plan and a 14-day trial, alongside paid plans. The monthly entry point is Lite at 199.00 USD per month: it allows up to 5,000 monthly tracked users, 1,500 companies identified per month and 3 seats. That is the clearest fit for a small team wanting a defined monthly allowance, but its user and company caps may constrain broader adoption.

Annual plans are Basic at 6.00 USD per year, Growth at 20.00 USD per year and Enterprise at 30.00 USD per year, each billed per year. Basic supports up to 10,000 monthly tracked users, 3,000 companies identified per month and 5 seats. Growth raises those limits to 50,000 users, 8,000 identified companies per month and 10 seats. Enterprise supports 100,000 users, custom monthly company identification and 25 seats. The step-ups suit teams with greater traffic, identification or seat requirements; Enterprise is the only plan with a custom company limit. The stated annual amounts are markedly different from the monthly Lite entry point, so buyers should compare the plan terms and included caps against their actual needs.

Paid-plan data remains available for the subscription and for 90 days after cancellation, then is permanently deleted. Teams planning a migration or longer-term analysis should account for that retention window.

Platforms

Factors supports web and API access. Those options suit browser-based account intelligence and connected workflows, but do not imply a dedicated mobile or desktop app.

Who it's for

Factors presents solutions for early-stage and growth-stage startups, enterprises, demand-generation marketers, CMOs and sales teams. Its strongest case is for teams coordinating marketing and sales around company-level intent, engagement and account prioritization. It is not the right fit for teams whose visitor workflow requires confirmed person-level identification.

Pros and cons

Broad account signal coverage: Website activity, multiple ad channels, G2 and uploaded intent sources can inform one prioritization view.
Journey-level context: Engagement from awareness through deal won, along with winning paths and drop-off points, can help teams assess more than first-touch interest.
CRM and workflow connections: HubSpot, Salesforce and Zoho CRM integrations plus Slack, Teams, Zapier and Make.com support operational handoffs.
No person-level identification: Geography and job-title filtering may narrow likely visitors, but cannot establish who an individual visitor is.
Plan caps matter: Lite includes 3 seats and up to 1,500 identified companies per month, while larger plans raise seats and quotas at different annual terms.
Defined cancellation window: Paid-plan data is permanently deleted 90 days after cancellation, which may not suit teams that need a longer post-subscription archive.

Alternatives

Revenue Operations Software, Lead Scoring Software, Visitor Identification Software, Lead Qualification Software, Account-Based Marketing Software and Website Visitor Identification Software are useful category comparisons when deciding which part of the workflow matters most.

Choose RevenueGrid instead if Salesforce activity capture is the priority: its Activity Capture 360 plan is 30.00 USD per month, billed per user/month, and includes automated activity capture and real-time Salesforce integration. Dreamdata is worth considering for a freemium alternative; its free plan includes five seats, two months of user history, three stage models, two notifications and one sync.

MaxIQ may suit an eligible startup seeking a no-cost starting point: its Startup Program describes 12 months free, with access potentially continuing until specified growth milestones. For forecasting-focused buyers, Gong Forecast uses per-user licenses and a platform fee based on supported users, with a customized proposal. Ebsta Forecasting is another paid option with relationship intelligence plans covering scoring, mapping and trends.

Forma.ai is positioned around compensation operations, with a one-time onboarding and implementation fee and a tailored CompOps Platform proposal. Kepion is a paid option for buyers seeking a product demo and sales discussion. Varicent Incentives may fit organizations purchasing incentive packages with payee and data-volume entitlements specified in a customer order.

Verdict

Choose Factors.ai if your demand-generation or sales team needs to combine company visits, channel intent and journey engagement to prioritize accounts. Its broad signal coverage and CRM connections are the strongest reasons to consider it; the decisive reason to look elsewhere is the lack of person-level visitor identification.

	Factors.ai	SendView
Free plan		No
Free trial	Yes
Paid from	$0.50/mo	$58.33/mo
Platforms	api, Web	Web
Free plan	No	No
Paid from	199 /mo	58 /mo
Intent signals	Yes
CRM sync	Yes
Company search	Yes
People search	Yes
Email finder	Yes
CRM synchronization	Yes
Revenue tracking		No
Campaign comparison		Yes

Factors.ai vs SendView

Factors.ai

SendView