Factors.ai vs Surfe
Factors.ai
factors.ai
Surfe
surfe.comSide by side
| Figure | Factors.ai | Surfe |
|---|---|---|
| Price from | $199/mo | $39/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 6 |
| Spec score · AI Lead Generation Software | 8.8 (#5) | 8.5 (#10) |
| Spec score · Sales Prospecting Software | 8.8 (#7) | 8.5 (#12) |
| API authentication | API requests use bearer authentication with a project-specific private token and return 401 when the token is missing or invalid. | The public API uses user-specific bearer API keys generated in the Surfe dashboard. |
| Data protection | Its security policy says customer data is hosted and processed in Google Cloud Platform's us-west-1b zone in the United States, with TLS in transit and AES-256 encryption at rest. | The Trust Center says customer data is encrypted in transit and at rest and access is controlled through authentication and role-based permissions. |
| Encryption | The security page says data is protected in transit with TLS and at rest with AES-256 or stronger encryption. | Surfe states that customer data is encrypted in transit and at rest and protected with role-based access controls. |
| Founded | 2019 | 2017 |
| Funding | Inc42 reports more than $9.20 million raised across three rounds, including a $3.60 million seed round announced July 17, 2023. | Welcome to the Jungle reports $7.7 million raised across two rounds, including a $4.5 million late-venture round in October 2022 and a $3.2 million Series B in July 2022. |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | The integrations page lists HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, MCP, n8n, Outreach, and Salesloft. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Surfe provides real-time B2B account and contact data, enrichment, and buying signals for go-to-market teams. |
| Rating on G2 | 4.5 out of 5 from 244 reviews | 4.6 out of 5 from 478 reviews |
| Rating on GetApp | 4.8 out of 5 from 20 reviews | 5.0 out of 5 from 2 reviews |
| Rating on Trustpilot | 3.5 out of 5 from 1 review | 2.9 out of 5 from 3 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 2 ratings | 8.2 out of 10 from 10 reviews |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | Surfe states that it is GDPR compliant and ISO 27001 certified, and that it conducts regular independent penetration testing. |
| What it does | Factors.ai is a B2B account-intelligence and marketing analytics platform that combines website, CRM, advertising and intent data for go-to-market teams. | Surfe is a SaaS platform for B2B prospecting, contact enrichment, buying signals and CRM workflow automation. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
Surfe
- FreeFree
- Essential$39 a month
- Pro$79 a month
- Essential$468 a year
- Pro$948 a year
- EnterprisePriced on request
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
Surfe
Surfe provides B2B account and contact data, enrichment, and buying signals for go-to-market teams. Its waterfall searches more than 15 data sources for companies, contacts, verified emails, and mobile numbers. Signals such as job changes, hiring, funding, and company growth can help teams prioritize accounts. Surfe offers bidirectional CRM sync and one-click contact addition, although the free tier limits additions to one contact per day. Its Chrome extension can find decision-makers in the browser, reveal and enrich contacts, sync them to a CRM, and add prospects to sequences. API and MCP access covers verified contacts, company data, buying signals, and waterfall enrichment for agents and workflows. Listed integrations include HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft. Surfe states that it is GDPR compliant and ISO 27001 certified, with customer data encrypted in transit and at rest. Pricing details include a free plan, paid from $39/user/mo annually, and a 14-day trial; Essential is $49 a month billed monthly, and Pro is $89 a month billed monthly.