Factors.ai vs Visisto
Factors.ai
factors.aiVisisto
visisto.comSide by side
| Figure | Factors.ai | Visisto |
|---|---|---|
| Price from | $199/mo | £49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 3 |
| Spec score · Email Marketing Analytics Software | 8.9 (#4) | 7.6 (#29) |
| Headquarters | Wilmington, Delaware, United States | United Kingdom |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | The integrations page lists connections including Shopify, Klaviyo, HubSpot, Stripe, Mailchimp, WooCommerce, Calendly, Webflow and WordPress, with connection methods varying by provider. |
| Product | Factors describes itself as an account intelligence platform that unifies cross-channel intent signals and identifies companies visiting a website. | Visisto describes itself as a website growth system combining lead capture, follow-up, campaigns, contact management and customer journey tools. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | Visisto says allowed domains can restrict its snippet to authorised websites, and that it signs webhooks and uses idempotency keys. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
Visisto
Visisto is a website growth system combining lead capture, follow-up, campaigns, contact management, and customer-journey tools. Its Visi feature analyzes a website, identifies brand details, and prepares a branded lead-capture campaign for review before publishing. Capture options span 20 widget types, including popups, forms, spin wheels, scratch experiences, bars, and inline campaigns. Marketing features include email campaigns, automations, broadcasts, contact profiles, experiments, and analytics. Connections include Shopify, Klaviyo, HubSpot, Stripe, Mailchimp, WooCommerce, Calendly, Webflow, and WordPress, with methods varying by provider. The maker describes syncing contacts, events, and rewards, plus field mapping, transforms, delivery logs, retries, and replay. Growth and Agency include a REST API, while signed HMAC-SHA256 webhooks can replay missed events from the last 30 days. Installation uses one script or guided setup across named site builders and development platforms. Visisto is available through web and API. Free costs £0/mo; Growth costs £49/mo; Agency costs £199/mo.