Factors.ai vs Visual Visitor
Factors.ai
factors.ai
Visual Visitor
visualvisitor.comSide by side
| Figure | Factors.ai | Visual Visitor |
|---|---|---|
| Price from | $199/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 5 | 1 |
| Spec score · Visitor Identification Software | 9.0 (#1) | 7.3 (#27) |
| Spec score · Website Visitor Identification Software | 9.0 (#1) | 7.3 (#25) |
| Spec score · Website Visitor Tracking Software | 9.0 (#2) | 7.4 (#23) |
| Founded | 2019 | 2009 |
| Headquarters | Wilmington, Delaware, United States | Roswell, Georgia, United States |
| Integrations | The integrations page lists HubSpot, Salesforce, Zoho CRM, Google, Meta, LinkedIn and Bing ads, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. | Listed integrations include Salesforce, Gmail, Outlook, HubSpot through Zapier, Mailchimp, Shopify, Slack, and webhooks; the pricing FAQ says Zapier or another workflow tool can be used when a direct integration is unavailable. |
| Security | Factors states it is SOC 2 Type II certified and GDPR, CCPA, and PECR compliant. | The company says data is encrypted in transit using TLS and at rest, and each account's data is kept in a separate environment. |
| Visitor identification | The product uses waterfall enrichment to identify more than 75% of anonymous website-company traffic and can associate likely visitor geography and job titles. | WebID + Person identifies website visitors by first name, last name, email, and 37 other data points, with consent-based identification. |
Plans
Factors.ai
- FreeFree
- Lite$199 a month
- Basic$6,000 a year
- Growth$20,000 a year
- Enterprise$30,000 a year
In their own words
Factors.ai
Factors.ai is an account intelligence platform that identifies companies visiting a website and brings together cross-channel intent and engagement signals. It collects account-level signals from LinkedIn, Google, Meta and Bing campaigns, G2 pages and uploaded third-party sources. Its buyer-journey view combines account- and user-level engagement from awareness through a won deal, highlighting paths to wins and drop-off points. Predictive scores based on intent, engagement and fit are intended to help prioritize accounts for sales outreach and advertising. Factors says enrichment across multiple providers can reveal more than 75% of anonymous website traffic. It does not identify people individually, though geography and job-title filters can help narrow down likely visitors. Listed integrations include HubSpot, Salesforce, Zoho CRM, advertising platforms, Slack, Microsoft Teams, Segment, G2, Google Search Console, Zapier and Make.com. Web and API access are listed. Factors states it is SOC 2 Type II certified and GDPR, CCPA and PECR compliant. Paid plans start at $199/mo, with a free plan and 14-day trial listed.
Visual Visitor
Visual Visitor has no write-up on Specifiction yet; its figures are above.