Factors.ai vs Leadberry

Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.

Leadberry is web-based B2B lead-generation software that turns website visits into company leads. It uses IP addresses to identify visiting organizations, not individual visitors, and provides company names, website URLs, industries, bios, and social pages. Its people data can include names, positions, phone numbers, email addresses, LinkedIn connections, and Facebook and Twitter profiles. Visitor metrics show traffic source, visit count, time on site, and pages viewed. Users can filter leads by name, pageviews, time on site, visited URLs, campaign parameters, geolocation, and traffic source or medium. Leadberry says its AI filters residential ISPs, finds company names and industries, and analyzes visitors in milliseconds. Installation options include tracking code, Google Tag Manager, a WordPress plugin, and Wix. Direct integrations include Pipedrive, Insightly, Salesflare, Zoho CRM, Zoho SalesIQ, Slack, and Pabbly, with more available through Zapier. The free plan allows 25 unique leads monthly, one user, three websites, and 10 days of historical data. Paid plans start at $24 a month with annual billing; month-to-month pricing starts at $29.