Factors.ai vs Visitor

Factors.ai is an AI account-based marketing platform that brings ABM data together and uses AI agents to identify accounts, launch ad campaigns, and attribute wins. Teams can segment accounts with firmographic and behavioral filters, score them, and track buyer engagement. Its attribution combines first-touch, last-touch, and influenced views. The Lite plan identifies companies visiting a website and analyzes website traffic. It includes up to 5,000 monthly tracked users, up to 1,500 companies identified per month, and three seats, at $199 a month, billed $199/mo after a 14-day trial. Basic allows up to 10,000 tracked users, 3,000 companies identified per month, and five seats; Growth allows up to 50,000 tracked users, 8,000 identified companies per month, and ten seats. Enterprise includes dynamic audience syncing to Google and LinkedIn Ads and enhanced conversions for Google Ads, with up to 100,000 tracked users and 25 seats; its display says $30K Onwards per year and directs customers to contact sales. Factors.ai lists integrations with major CRM, ad, messaging, analytics, and automation services, and says Scout agents can be accessed through ChatGPT, Claude, Gemini, and other AI tools using Factors MCP. It is available on the web and through an API.

Visitor is a web service that identifies companies behind website visits and shows what those companies viewed and how often they return. Its dashboard can display company name, location, organization details, and visit history, with filters for country, date, or activity. Page insights include URL history, visit counts, and a chronological timeline for each company; CSV export is included in Starter and Growth. The product is presented for B2B prospecting, marketing attribution, account-based targeting, content performance, partner discovery, and competitive intelligence. Installation uses an asynchronous JavaScript snippet described as under 1 KB, with no dependencies and a setup time of less than five minutes. Visitor says it filters bots, residential IPs, and mobile carrier IPs, and that typically 10–30% of B2B traffic can be identified. It identifies companies, not individual people, and says it does not collect personal data or set cookies. Its privacy description includes hashing IPs with a daily rotating salt and support for a notrack opt-out parameter. The free plan is €0 forever for 25 identified companies over the lifetime of one website. Starter is €25 a month and Growth is €199 a month.