Featureflip vs Omniconvert Explore
Featureflip
featureflip.ioOmniconvert Explore
omniconvert.comSide by side
| Figure | Featureflip | Omniconvert Explore |
|---|---|---|
| Price from | $49/mo | $167/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 6 | 7 |
| Spec score · A/B Testing Tools | 8.3 (#16) | 8.8 (#7) |
| Integrations | Featureflip offers an MCP server for agents including Claude Code, Cursor, Copilot, and Cline, plus a Terraform provider and GitHub Action. | Officially listed integrations include GA4, Google Tag Manager, Shopify, Vtex, Reveal, Hotjar, Campaign Monitor, Piwik and Zapier. |
| Support | The Free plan includes community support, Team and Pro include email support, and Business includes priority support. | Omniconvert says every plan includes 24x7 support with a one-hour response time by phone, email or chat, plus a dedicated account manager. |
| What it does | Featureflip provides feature flags for controlling functionality in a running application without deploying new code. | Explore is an ecommerce conversion-rate-optimization platform combining A/B, multivariate and server-side experiments, personalization and onsite surveys, with results measured in revenue per visitor. |
Plans
Featureflip
- SoloFree
- Pro$99 a month
- Business$249 a month
- FreeFree
- Team$49 a month
- EnterprisePriced on request
Omniconvert Explore
- FreeFree
- FREEFree
- Explore annual subscription$167 a month
- 100,000 tested views$245 a month
- Explore Platform$320 a month
- 700,000 tested views$1,293 a month
- 5,000,000 tested views$4,658 a month
In their own words
Featureflip
Featureflip provides feature flags for changing functionality in a running application without deploying new code. It supports percentage rollouts, targeting rules, kill switches, A/B tests, and isolated environments. When a flag is no longer needed, its GitHub Action can open a reviewable pull request to remove the code path across thirteen languages and archive the flag after merge. Teams can manage flags through a REST Management API or evaluate them through the Evaluation API; thirteen SDKs and OpenFeature providers are listed. Server SDKs evaluate locally from in-memory configuration and keep using the last configuration if the service is unreachable. Featureflip also offers an MCP server for Claude Code, Cursor, Copilot, and Cline, plus a Terraform provider. Its service and PostgreSQL database run on Hetzner Cloud in the European Union. The Free plan is free and is limited to one project, 10 flags per project, two environments, and up to three team members. Team is $49 a month; Pro is $99 a month; Business is $249 a month. Enterprise pricing is negotiated directly.
Omniconvert Explore
Omniconvert Explore is an A/B testing and conversion-rate optimization platform for ecommerce brands. It supports A/B, multivariate, server-side and split URL tests, plus personalization and on-site surveys, with unlimited simultaneous A/B tests. More than 40 segmentation options include geography, device, operating system, referral source, cookies, UTM tags and custom JavaScript rules. The reporting dashboard tracks conversion trends, revenue per visitor, chance-to-win and cumulative views in real time, and can export branded PDFs. Editors include code and WYSIWYG visual tools, plus a Chrome A/B Editor plugin. The API provides experiment results and metadata for BI, reporting and custom applications. Integrations span analytics platforms, CRMs, ESPs and ecommerce platforms directly or through Zapier. The free offer provides full Explore access for experiments involving up to 50,000 website visitors, without a time limit or credit-card requirement. When a monthly visitor quota is exceeded, the service says it emails the customer and pauses experiments until the next billing cycle or an upgrade. The FREE plan costs nothing.