Feng-GUI vs RealEye

Feng-GUI is a visual insights platform that predicts eye-tracking patterns and analyzes attention with AI. It can process websites, advertisements, videos, print materials, shelf layouts, signage and packaging. Reports include heatmaps, gaze plots, focus maps, Areas of Interest and aesthetics analyses, while an AI Assistant turns insights and recommendations into concise summaries. Feng-GUI can detect faces and analyze eight expressions: Neutral, Happy, Surprise, Sad, Anger, Disgust, Fear and Contempt. Report data exports as raw images, JSON or CSV. The service is available through a web browser and an open Platform API, with Model Context Protocol support for AI agents. The company states that MIT benchmarking found results 92% similar to real eye-tracking. It also states compliance with GDPR and PCI DSS and describes itself as a certified Microsoft supplier meeting SSPA and Supplier Data Protection Requirements. Uploaded files and reports are automatically deleted after three months for monthly subscribers and one year for annual subscribers. The documented maximum image size is 20 MB. Business costs $67 a month, billed annually; Basic costs $99 a month, billed monthly.

RealEye is a cloud-based webcam eye-tracking research platform for building online studies, tracking participants, and analyzing results. Researchers can use images, videos, or live websites as stimuli, configure display settings, and add instructions and follow-up questions. The dashboard includes heatmaps, gaze and fixation analysis, Areas of Interest statistics, survey answers, and raw or processed data exports. A facial coding feature analyzes neutral, happy, and surprised expressions. External survey connections can redirect participants to services such as Qualtrics, Google Forms, or SurveyMonkey and pass participant identifiers through URL parameters. RealEye says webcam image and sound processing happens in the browser, and that it stores gaze-point predictions rather than webcam images or sound. It states that it is GDPR compliant and runs on AWS data centers in the United States. Participants using a researcher's own link need a laptop or PC with a webcam; smartphone tests are also offered. Basic costs $325 a month billed annually or $390 a month. Standard costs $825 a month billed annually or $990 a month.