FieldAssist vs FORM
FieldAssist
fieldassist.comFORM
form.comSide by side
| Figure | FieldAssist | FORM |
|---|---|---|
| Price from | — | $21/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | — | Yes |
| Plans published | 3 | 5 |
| Spec score · Retail Execution Software | 8.7 (#2) | 9.1 (#1) |
| API | FieldAssist describes an API-first architecture for custom integrations and says integration data flows are encrypted and auditable. | FORM documents Web Services, JavaScript and SOAP APIs for account, user and form integration, and a REST API for sending audit data and triggering notifications. |
| Company legal name | Google Play identifies the developer as Flick2Know Technologies Private Limited. | The app listings identify the developer as WorldAPP Inc. |
| Founded | LinkedIn lists FieldAssist as founded in 2014. | FORM says its journey began in 2001. |
| Headquarters | FieldAssist lists its corporate headquarters in Gurugram, Haryana, India. | FORM lists its headquarters at 859 Willard Street, Suite 400, Quincy, Massachusetts. |
| Image recognition | IRIS converts shelf photographs into stock-audit, planogram and merchandising insights. | AI detects products, prices and point-of-sale materials from in-store photos. |
| Integrations | FieldAssist advertises integrations with SAP, Tally, Zoho, Google Sheets, WhatsApp, Telegram and LINE, plus custom CRM, ERP, HRMS and accounting connections. | GetApp lists Salesforce Platform, Microsoft Azure, Looker, Microsoft 365 and Microsoft Teams as integrations. |
| Licence | The reviewed pages describe FieldAssist as proprietary SaaS and publish no open-source licence. | FORM is proprietary subscription software; its terms prohibit copying, reverse engineering, decompiling and creating derivative works. |
| Rating on Capterra | 4.3 out of 5 from 3 reviews | 4.8 out of 5 from 25 reviews |
| Rating on G2 | 4.8 out of 5 from 2 reviews | 4.7 out of 5 from 70 reviews |
| Rating on GetApp | 4.3 out of 5 from 3 reviews | 4.8 out of 5 from 25 reviews |
| Security controls | The company says it uses static analysis, two-tier code review and annual independent penetration testing for web and mobile applications. | Documentation describes firewalls, intrusion prevention, encryption in transit and at rest for certain accounts, access controls, logging and restricted staff access. |
| Support | GetApp lists phone support, email/help desk, FAQs/forum, documentation, in-person training and live online training. | Published support options include knowledge base, FAQs/forum, email/help desk, phone, chat, webinars, documentation, live online training and videos. |
| What it does | FieldAssist is a sales, distribution and retail-execution platform for FMCG and CPG companies. | FORM provides frontline field-execution software combining mobile task management, data collection, communications, reporting and image recognition. |
Plans
FieldAssist
- StarterPriced on request
- BusinessPriced on request
- Enterprise AIPriced on request
FORM
- FORM OpX$21 a month
- GoSpotCheck by FORM$35 a month
- Image RecognitionPriced on request
- For Operational Excellence$21 a month
- For Market Execution$35 a month
In their own words
FieldAssist
FieldAssist provides sales force automation and distributor management software for consumer goods brands. Its field-sales app gives representatives outlet information, AI-driven beat plans, order booking, and offline operation. The distributor workflow combines orders, inventory, promotions, and claims. Other products cover retail merchandising, retailer self-service, loyalty, incentives, and attendance. Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI. Sales channels include field sales, a retailer app, PWA, and WhatsApp; orders can be entered through Android, PWA, WhatsApp workflows, or API integrations. Named integrations span SAP, Oracle Cloud, Microsoft Dynamics, Salesforce, Zoho, Google Sheets, Workday, Tally, Busy, WhatsApp, Telegram, and LINE. The company describes its architecture as API-first, with encrypted and auditable integration data flows, and states that the platform uses enterprise-grade encryption and role-based access. FieldAssist serves consumer-focused sectors including FMCG, dairy and beverages, personal care, agro and seeds, apparel, and packaged foods. It is available on Android, iOS, web, and API. Starter, Business, and Enterprise AI plans have no displayed prices; pricing is requested from the company.
FORM
FORM is a mobile digital assistant and field execution platform for frontline teams, covering daily tasks, data collection, communication and real-time intelligence. Its offerings include GoSpotCheck by FORM for market execution and FORM OpX for operational excellence. Market execution tools include a no-code task builder, mobile app, photo capture and reporting, alerts, and business intelligence dashboards. FORM's mobile image recognition AI analyzes products and prices in photos of shelves, displays, menus, back bars and coolers. FORM OpX is described for leaders in safety, compliance, manufacturing and facilities management. The mobile application can collect data without internet access, then upload responses and completed tasks when synchronized. FORM OpX is listed for iOS, Android, Windows and a web portal; the wider platform list also includes an API and self-hosted option. Listed prices are $21 a month for For Operational Excellence, with a 10-user minimum, and $35 a month for For Market Execution, with a 20-user minimum. FORM is paid and has no free plan; trials or proofs of concept are typically tied to one use case and require internal approvals.