FieldAssist
fieldassist.com
What it is
FieldAssist provides sales force automation and distributor management software for consumer goods brands. Its field-sales app gives representatives outlet information, AI-driven beat plans, order booking, and offline operation. The distributor workflow combines orders, inventory, promotions, and claims. Other products cover retail merchandising, retailer self-service, loyalty, incentives, and attendance. Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI. Sales channels include field sales, a retailer app, PWA, and WhatsApp; orders can be entered through Android, PWA, WhatsApp workflows, or API integrations. Named integrations span SAP, Oracle Cloud, Microsoft Dynamics, Salesforce, Zoho, Google Sheets, Workday, Tally, Busy, WhatsApp, Telegram, and LINE. The company describes its architecture as API-first, with encrypted and auditable integration data flows, and states that the platform uses enterprise-grade encryption and role-based access. FieldAssist serves consumer-focused sectors including FMCG, dairy and beverages, personal care, agro and seeds, apparel, and packaged foods. It is available on Android, iOS, web, and API. Starter, Business, and Enterprise AI plans have no displayed prices; pricing is requested from the company.
Spec sheet
- What it does
- FieldAssist is a sales, distribution and retail-execution platform for FMCG and CPG companies.Read 15 Oct 2026 · fieldassist.com
- Product
- FieldAssist provides sales force automation and distributor management software for consumer goods brands.Read 4 Oct 2026 · fieldassist.com
- API
- FieldAssist describes an API-first architecture for custom integrations and says integration data flows are encrypted and auditable.Read 4 Oct 2026 · fieldassist.com
- Integrations
- FieldAssist advertises integrations with SAP, Tally, Zoho, Google Sheets, WhatsApp, Telegram and LINE, plus custom CRM, ERP, HRMS and accounting connections.Read 15 Oct 2026 · fieldassist.com
- Security
- The site states the platform uses enterprise-grade encryption and role-based access and complies with global standards.Read 4 Oct 2026 · fieldassist.com
- Support
- GetApp lists phone support, email/help desk, FAQs/forum, documentation, in-person training and live online training.Read 15 Oct 2026 · getapp.com
- Headquarters
- FieldAssist lists its corporate headquarters in Gurugram, Haryana, India.Read 15 Oct 2026 · fieldassist.com
- Founded
- LinkedIn lists FieldAssist as founded in 2014.Read 15 Oct 2026 · linkedin.com
- Company
- The site identifies Flick2Know Technologies Pvt. Ltd. and gives its corporate headquarters as Universal Trade Tower, Gurugram, Haryana, India.Read 4 Oct 2026 · fieldassist.com
- AI features
- Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI.Read 4 Oct 2026 · fieldassist.com
- AI suite
- FAi includes Sales Co-Pilot, territory optimisation, Perfect Store, range selling, inventory rotation, volume planning, Digital ASM and route optimisation.Read 15 Oct 2026 · getapp.com
- API documentation limit
- Some listed API endpoints are explicitly marked as having no documentation available.Read 15 Oct 2026 · api.fieldassist.in
- Apple availability
- FieldAssist One is listed as a free iPhone/iPad business app; Apple says it has not received enough ratings to show an overview.Read 15 Oct 2026 · apps.apple.com
- Capterra price
- Capterra lists a starting price of SGD9.90 per feature per month and says a free trial is available.Read 15 Oct 2026 · capterra.com
- Company legal name
- Google Play identifies the developer as Flick2Know Technologies Private Limited.Read 15 Oct 2026 · play.google.com
- Company size
- LinkedIn lists FieldAssist's company size as 201–500 employees.Read 15 Oct 2026 · linkedin.com
- Customers
- FieldAssist says it serves consumer-focused industries including FMCG, CPG, dairy and beverages, personal care and cosmetics, agro and seeds, stationery, apparel, and packaged foods.Read 4 Oct 2026 · fieldassist.com
- Delivery app
- The FieldAssist Delivery app supports assigned deliveries, proof of delivery, attendance selfies, invoices, collections and offline user experience updates.Read 15 Oct 2026 · play.google.com
- Distribution
- Its distributor management system brings orders, inventory, promotions, and claims into one workflow.Read 4 Oct 2026 · fieldassist.com
- Distributor management
- The DMS supports GST-compliant invoicing, inventory tracking, claims settlement, replenishment and ERP connectivity.Read 15 Oct 2026 · g2.com
- Field sales
- Its SFA app gives representatives outlet data, AI-driven beat plans, order booking, and offline operation.Read 4 Oct 2026 · fieldassist.com
- Funding
- Crunchbase lists SIDBI and Start-Up Chile as investors and two debt-financing rounds, with amounts obscured.Read 15 Oct 2026 · crunchbase.com
- Funding fact
- Inc42 reports total funding of $40,000 across two rounds, with the last round dated 28 August 2017.Read 15 Oct 2026 · inc42.com
- Hosting
- FieldAssist runs as a cloud-native Microsoft Azure platform and offers dedicated single-tenant deployments for enterprise customers.Read 15 Oct 2026 · fieldassist.com
- Image recognition
- IRIS converts shelf photographs into stock-audit, planogram and merchandising insights.Read 15 Oct 2026 · g2.com
- Integration operation
- Its integration platform supports plug-and-play or API-driven connections, bidirectional encrypted flows where possible, logging, alerts and automatic retries.Read 15 Oct 2026 · fieldassist.com
- Licence
- The reviewed pages describe FieldAssist as proprietary SaaS and publish no open-source licence.Read 15 Oct 2026 · fieldassist.com
- Limit: learning curve
- G2 reviewers say substantial end-user training may be needed and non-technical users can struggle initially.Read 15 Oct 2026 · g2.com
- Limit: mobile performance
- Google Play reviewers repeatedly complain that the General Trade app is slow, hangs, crashes and sometimes fails GPS capture.Read 15 Oct 2026 · play.google.com
- Limit: stability
- GetApp review content mentions unstable application performance and limited advanced capabilities for enterprise use.Read 15 Oct 2026 · getapp.com
- Limit: technical glitches
- G2 reviewers report technical glitches that can hinder work.Read 15 Oct 2026 · g2.com
- Notable news
- FieldAssist's newsroom reports that Harvard Business Review featured the company in a case study on frontline adoption of sales technology.Read 15 Oct 2026 · fieldassist.com
- Praise: automation
- G2 reviewers praise easy sales-process automation, analytics and improved field productivity.Read 15 Oct 2026 · g2.com
- Praise: usability
- GetApp user feedback describes the product as simple to set up and useful for attendance, orders and sales-representative performance tracking.Read 15 Oct 2026 · getapp.com
- Pricing
- The pricing page lists Starter, Business, and Enterprise AI plans with a request-pricing contact action and no displayed prices.Read 4 Oct 2026 · fieldassist.com
- Public API
- A public API help site documents product, route-plan, employee, outlet, invoice, payment, survey and scheme endpoints.Read 15 Oct 2026 · api.fieldassist.in
- Rating on Capterra
- 4.3 out of 5 from 3 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.8 out of 5 from 2 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.3 out of 5 from 3 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Google Play
- 4.3 out of 5 from about 2.99K reviews for General Trade by FieldAssistRead 15 Oct 2026 · play.google.com
- Retail execution
- The platform includes retail merchandising, retailer app, loyalty, incentives, and attendance management products.Read 4 Oct 2026 · fieldassist.com
- Retail merchandising
- Retail execution includes shelf audits, planogram compliance and merchandising-gap detection from images.Read 15 Oct 2026 · g2.com
- Route optimisation
- The route engine combines outlet intelligence, sales history, traffic and business rules to prioritise routes dynamically.Read 15 Oct 2026 · fieldassist.com
- Sales force automation
- Its SFA tools provide beat plans, geo-tagged check-ins, order booking and scheme visibility for field representatives.Read 15 Oct 2026 · g2.com
- Security controls
- The company says it uses static analysis, two-tier code review and annual independent penetration testing for web and mobile applications.Read 15 Oct 2026 · fieldassist.com
- Security documentation
- Certification evidence, audit reports, architecture documentation and policy summaries are available from FieldAssist on request.Read 15 Oct 2026 · fieldassist.com
- Van sales
- Van-sales workflows turn vehicles into mobile warehouses with route billing, stock synchronisation, collections and fulfilment.Read 15 Oct 2026 · g2.com
Plans and prices
Starter Priced on request Field sales and distribution workflows · offline-first mobile operations · order capture, invoicing, collections, returns · basic route planning · outlet/SKU/partner management · attendance, expense, lead tracking · standard reports · role-based access Read 15 Oct 2026 · fieldassist.com
Business Priced on request Advanced analytics · AI nudges · pricing and promotion enforcement · stock ageing and reconciliation · territory and route optimisation · replenishment recommendations · incentives and loyalty · workflow approvals · exception alerts Read 15 Oct 2026 · fieldassist.com
Enterprise AI Priced on request Conversational AI · context-aware AI nudges · predictive demand sensing · agentic distribution AI · anomaly detection · real-time control tower · self-learning models · advanced governance and security Read 15 Oct 2026 · fieldassist.com
Strong points and limits
Strong points
- Field sales app supports offline operation.
- Combines distributor orders, inventory, promotions, and claims.
- Supports Android, iOS, web, and API.
- Offers WhatsApp and retailer self-service sales channels.
- Names integrations across business and messaging systems.
Limits
- Plan prices are not displayed.
- Pricing requires a request.
- The product is focused on consumer goods brands.
Who it suits
FieldAssist suits consumer goods brands that coordinate field representatives, distributors, and retail execution. Its listed customer sectors include FMCG, dairy and beverages, personal care, agro and seeds, and packaged foods.
Verdict
FieldAssist covers field sales, distributor workflows, and retail execution across multiple channels. Prospective customers must request pricing for the Starter, Business, and Enterprise AI plans.
Where Specifiction places it
- Distributor Management Software#1 of 558.6
- Retail Execution Software#2 of 178.7
- Order Entry Software#4 of 278.7
- Field Sales Software#6 of 308.6
