FieldAssist vs PSI

FieldAssist provides sales force automation and distributor management software for consumer goods brands. Its field-sales app gives representatives outlet information, AI-driven beat plans, order booking, and offline operation. The distributor workflow combines orders, inventory, promotions, and claims. Other products cover retail merchandising, retailer self-service, loyalty, incentives, and attendance. Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI. Sales channels include field sales, a retailer app, PWA, and WhatsApp; orders can be entered through Android, PWA, WhatsApp workflows, or API integrations. Named integrations span SAP, Oracle Cloud, Microsoft Dynamics, Salesforce, Zoho, Google Sheets, Workday, Tally, Busy, WhatsApp, Telegram, and LINE. The company describes its architecture as API-first, with encrypted and auditable integration data flows, and states that the platform uses enterprise-grade encryption and role-based access. FieldAssist serves consumer-focused sectors including FMCG, dairy and beverages, personal care, agro and seeds, apparel, and packaged foods. It is available on Android, iOS, web, and API. Starter, Business, and Enterprise AI plans have no displayed prices; pricing is requested from the company.

PSI Fusion is a field-sales and customer-onboarding platform for telecom and energy organizations. Fusion Core configures sales journeys, rules, campaigns, routes, zones, address targeting, and territories. Fusion Pulse is the mobile application field representatives use to capture information and execute sales. Pulse works online or offline and synchronizes captured data when a connection returns. The platform supports visit planning, route optimization, lead capture, and order capture. Guided journeys, validation, and reporting are intended to support compliant onboarding in regulated field operations. Standard integrations include Twilio, Microsoft Teams, Stripe, email verification, bank-account and IBAN validation, CSV imports, and REST API imports. PSI’s Outcomes API is available in all plans for sending Fusion data to third-party software. Custom integrations, including CRM and Microsoft Dynamics, are Enterprise-only. Plans list Leads + at £35 a month, Premium Leads + at £55 a month, and Sales + at £65 a month, each billed annually per user with setup price on request. Enterprise pricing is by contact.