FieldAssist vs StayinFront TouchCG

FieldAssist provides sales force automation and distributor management software for consumer goods brands. Its field-sales app gives representatives outlet information, AI-driven beat plans, order booking, and offline operation. The distributor workflow combines orders, inventory, promotions, and claims. Other products cover retail merchandising, retailer self-service, loyalty, incentives, and attendance. Listed AI capabilities include route optimization, image recognition, auto replenishment, product recommendations, and conversational AI. Sales channels include field sales, a retailer app, PWA, and WhatsApp; orders can be entered through Android, PWA, WhatsApp workflows, or API integrations. Named integrations span SAP, Oracle Cloud, Microsoft Dynamics, Salesforce, Zoho, Google Sheets, Workday, Tally, Busy, WhatsApp, Telegram, and LINE. The company describes its architecture as API-first, with encrypted and auditable integration data flows, and states that the platform uses enterprise-grade encryption and role-based access. FieldAssist serves consumer-focused sectors including FMCG, dairy and beverages, personal care, agro and seeds, apparel, and packaged foods. It is available on Android, iOS, web, and API. Starter, Business, and Enterprise AI plans have no displayed prices; pricing is requested from the company.

StayinFront TouchCG is a mobile retail execution and selling tool for consumer goods field teams, including sales representatives, managers, merchandisers, van sales and direct store delivery staff. It supports detailed shelf audits and surveys, and managers can capture display and promotion compliance. In-store data and visualizations can support fact-based sales pitches. For orders, a visual shopping cart is paired with AI-driven Suggested Orders that recommend items when appropriate. The perpetual inventory module tracks stock across multiple warehouses, lot numbers and product expiration dates. StayinFront says TouchCG can work with Retail Data Insight and its Digital image recognition technologies. The company’s mobile SaaS solutions have supported Android and iOS devices. A customer testimonial describes offline capabilities for completing tasks during rural visits. TouchCG is paid, and pricing is available by request; the company offers sales contact and demo requests.