FigPii vs Freshmarketer

FigPii is a web-based conversion rate optimization platform for examining website interactions and visitor behavior. It combines A/B and split URL tests with heatmaps, session recordings, polls, and surveys. A/B testing includes advanced targeting, flicker-free tests, and unlimited variations. Heatmaps visualize areas of attention or difficulty, while recordings let teams review visitor interactions for possible conversion barriers. Polls and surveys collect feedback such as satisfaction and product responses. FigPii also includes experiment workflows, funnel diagnostics, and a visual editor. Its support center provides integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, and WooCommerce; the product also integrates with Google Analytics to measure webpage variations. FigPii says personal information is not collected by default and masks the last three IP digits. Keystroke collection is disabled by default; if enabled for selected fields, entered text is replaced by asterisks before it is sent. The Free Tester plan allows 15,000 visitors per month. Small costs $149.99 a month, Medium $299.99 a month, and Large $449.99 a month.

Freshmarketer is marketing automation software for attracting, nurturing, and converting customers through email, SMS, WhatsApp, live chat, and social channels. It supports lead capture forms, lead scoring, customer journeys, segmentation, and automated campaigns for email, messaging, chatbots, and transactional email. Reporting includes email and SMS performance, revenue attribution, A/B testing, heatmaps, and session replay. Freshmarketer lists integrations with Shopify, Segment, Zapier, WooCommerce, and more than 1,000 apps in the Freshworks Marketplace. AI capabilities include campaign assistance, lead scoring, segmentation, chatbots, and insights. The Free plan includes 100 marketing contacts and 500 monthly email sends. Paid plans start at $15 per month, billed annually, and a 21-day trial is available. Accounts are suspended if users do not choose a plan after the trial expires. Freshworks offers dedicated onboarding to migrate contacts, campaigns, and historical data from an existing marketing automation or CRM platform. Its stated security practices include 24-hour data-center surveillance and current application security patches.