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SPECIFICTION
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FigPii vs Nosto

FigPii

figpii.com

Nosto

nosto.com

Side by side

FigureFigPiiNosto
Price from$149.99/mo$0.01/mo
Free planYes—
Free trialYes—
Open source——
WebYesYes
iOS—Yes
Android—Yes
API—Yes
Plans published53
Spec score · Conversion Rate Optimization Software8.2 (#13)8.4 (#10)
IntegrationsFigPii's support center lists integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, WooCommerce, and other platforms.Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud.
ProductFigPii is an all-in-one conversion rate optimization platform for understanding website user interactions and behavior.Nosto describes itself as an AI-powered Commerce Experience Platform for personalizing customer journeys and improving commerce outcomes.
SupportThe pricing page includes priority support with the listed Free Tester, Small, Medium, and Large plans.Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment.

Plans

FigPii

  • Free TesterFree
  • Small$149.99 a month
  • Medium$299.99 a month
  • Large$449.99 a month
  • EnterprisePriced on request

FigPii pricing →

Nosto

  • Capterra listed starting price$0.01 a month
  • Custom modular planPriced on request
  • Modular Nosto packagePriced on request

Nosto pricing →

In their own words

FigPii

FigPii is a web-based conversion rate optimization platform for examining website interactions and visitor behavior. It combines A/B and split URL tests with heatmaps, session recordings, polls, and surveys. A/B testing includes advanced targeting, flicker-free tests, and unlimited variations. Heatmaps visualize areas of attention or difficulty, while recordings let teams review visitor interactions for possible conversion barriers. Polls and surveys collect feedback such as satisfaction and product responses. FigPii also includes experiment workflows, funnel diagnostics, and a visual editor. Its support center provides integration guidance for Google Tag Manager, Shopify, WordPress, BigCommerce, Magento, Wix, and WooCommerce; the product also integrates with Google Analytics to measure webpage variations. FigPii says personal information is not collected by default and masks the last three IP digits. Keystroke collection is disabled by default; if enabled for selected fields, entered text is replaced by asterisks before it is sent. The Free Tester plan allows 15,000 visitors per month. Small costs $149.99 a month, Medium $299.99 a month, and Large $449.99 a month.

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Nosto

Nosto has no write-up on Specifiction yet; its figures are above.

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