Finova Broker CRM vs MloFlo
Finova Broker CRM
finova.tech
MloFlo
mloflo.comSide by side
| Figure | Finova Broker CRM | MloFlo |
|---|---|---|
| Price from | — | $4.99/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| Plans published | 1 | 11 |
| Spec score · Mortgage CRM Software | 7.7 (#17) | 8.7 (#3) |
| Founded | 1996 | LinkedIn and G2 list 2022 as the founding year. |
| Integrations | The product page describes native integrations for lead acquisition, including social media channels, leading email clients, credit referencing agencies and other tools. | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. |
| Security | Finova describes EU-based infrastructure, restricted and monitored production access, firewalls, 24/7 threat monitoring, daily backups retained for 14 days, and a disaster recovery site. | MloFlo says it uses bank-level encryption and role-based access controls to protect borrower data and keep workflows audit-ready. |
| Support | Broker CRM support offers training resources, webinars, release notes, and ticket support; published hours are Monday to Friday, 09:00–17:00, excluding public holidays. | The site lists [email protected] as its support email. |
Plans
MloFlo
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Basic$69.99 a month
- Expert Plan$69.99 a month
- Pro$119 a month
- Elite$160 a month
- Pro$199.99 a month
In their own words
Finova Broker CRM
Finova Broker CRM has no write-up on Specifiction yet; its figures are above.
MloFlo
MloFlo is a mortgage CRM for loan officers, brokers, and their teams, combining CRM functions, point of sale, borrower and realtor portals, and automation. It runs on Android, iOS, and the web. Loan officer tools include loan quoting, pre-approval generation, document collection, pipeline and milestone tracking, referral tracking, messaging, credit pulls, drip automation, and a smart dialer. Borrowers can see loan status and milestones, upload documents, and sign disclosures. Realtor tools include an opportunities dashboard, co-branded digital mortgage app, buyer overview, and loan milestones. MloFlo lists integrations including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. Lead integrations through API are available on Pro and Enterprise, not Basic. Basic costs $69.99 a month per loan-officer seat, or $62.99 a month when billed annually. Pro costs $199.99 a month per seat, with support seats at 55 USD per month. The pricing page also lists a 24.95 USD activation fee for voice/SMS/MMS plans.