MloFlo
mloflo.com
What it is
MloFlo is a mortgage CRM for loan officers, brokers, and their teams, combining CRM functions, point of sale, borrower and realtor portals, and automation. It runs on Android, iOS, and the web. Loan officer tools include loan quoting, pre-approval generation, document collection, pipeline and milestone tracking, referral tracking, messaging, credit pulls, drip automation, and a smart dialer. Borrowers can see loan status and milestones, upload documents, and sign disclosures. Realtor tools include an opportunities dashboard, co-branded digital mortgage app, buyer overview, and loan milestones. MloFlo lists integrations including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. Lead integrations through API are available on Pro and Enterprise, not Basic. Basic costs $69.99 a month per loan-officer seat, or $62.99 a month when billed annually. Pro costs $199.99 a month per seat, with support seats at 55 USD per month. The pricing page also lists a 24.95 USD activation fee for voice/SMS/MMS plans.
Spec sheet
- What it does
- Mloflo is a mortgage-focused operating system combining CRM, point of sale, borrower portal and automation for loan officers, brokers and teams.Read 15 Oct 2026 · mloflo.com
- Product
- MloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams.Read 30 Sep 2026 · mloflo.com
- Integrations
- MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad.Read 30 Sep 2026 · mloflo.com
- Mobile apps
- MloFlo says its mobile app is available from the Google Play Store and iOS App Store.Read 30 Sep 2026 · mloflo.com
- Security
- MloFlo says it uses bank-level encryption and role-based access controls to protect borrower data and keep workflows audit-ready.Read 30 Sep 2026 · mloflo.com
- Support
- The site lists [email protected] as its support email.Read 30 Sep 2026 · mloflo.com
- Founded
- LinkedIn and G2 list 2022 as the founding year.Read 15 Oct 2026 · linkedin.com
- Additional fees
- The pricing page says additional fees may apply to marked features and lists a $24.95 activation fee for each voice/SMS/MMS plan.Read 30 Sep 2026 · mloflo.com
- API availability
- Lead integrations via API are available on Pro and Enterprise, while the pricing page marks lead integrations API as unavailable on Basic.Read 30 Sep 2026 · mloflo.com
- AUS integrations
- Mloflo states that users can run Fannie Mae Desktop Underwriter and Freddie Mac Loan Product Advisor submissions from the platform.Read 15 Oct 2026 · mloflo.com
- Automated document chasing
- The processor workflow can send borrowers automatic reminders for outstanding conditions.Read 15 Oct 2026 · mloflo.com
- Borrower dashboard
- Borrowers can see loan milestones, current status and a days-until-closing counter.Read 15 Oct 2026 · mloflo.com
- Borrower documents
- The borrower portal supports secure document uploads and condition-status tracking.Read 15 Oct 2026 · mloflo.com
- Borrower portal
- The borrower dashboard shows loan milestones and status, and the borrower portal supports document uploads and disclosure signing.Read 30 Sep 2026 · mloflo.com
- Company headquarters
- LinkedIn lists headquarters in Tampa, Florida.Read 15 Oct 2026 · linkedin.com
- Company origin
- A MloFlo press release announcing its product launch is dated July 14, 2022 and identifies co-founders Derrick Doss and Adam Zima.Read 30 Sep 2026 · mloflo.com
- Company size
- LinkedIn lists Mloflo as privately held with 11–50 employees.Read 15 Oct 2026 · linkedin.com
- Daily execution
- Mloflo supplies checklists, strategies, reminders and optional coaching to help users execute plans.Read 15 Oct 2026 · mloflo.com
- Dashboard
- The dashboard presents live business metrics and suggested next actions.Read 15 Oct 2026 · mloflo.com
- Data retention limitation
- The privacy policy says account data can remain in backups or other non-erasable forms after deletion.Read 15 Oct 2026 · mloflo.com
- Electronic disclosures
- Borrowers can sign mortgage disclosures electronically in the portal.Read 15 Oct 2026 · mloflo.com
- Encompass integration
- The help documentation explains entering an Encompass instance ID, client ID, API secret, credentials and base URL, then syncing and pushing loans.Read 15 Oct 2026 · help.mloflo.com
- Goals
- The product includes customizable success goals for mortgage professionals.Read 15 Oct 2026 · mloflo.com
- Hosting model
- TrustRadius lists Mloflo as SaaS/cloud deployment.Read 15 Oct 2026 · trustradius.com
- Legal name
- Google Play identifies the developer as MLOFLO LLC.Read 15 Oct 2026 · play.google.com
- Licence
- The terms grant access to a subscription service and do not identify an open-source licence.Read 15 Oct 2026 · mloflo.com
- Limit: bugs and refunds
- A Trustindex reviewer alleges the CRM was buggy and says a refund was refused one week after signup.Read 15 Oct 2026 · trustindex.io
- Limit: client-facing app
- A Trustindex reviewer praised onboarding but said some changes were needed in the client-facing application.Read 15 Oct 2026 · trustindex.io
- Limit: price concern
- A Reddit discussion describes the product as costing about $200 per month and asks whether that investment is worthwhile.Read 15 Oct 2026 · reddit.com
- Loan officer tools
- The loan officer feature list includes a dashboard, POS, smart document collection, loan quoting, pre-approval generation, pipeline tracking, milestone notifications, referral tracking, SMS/MMS with video, AUS, credit pulls, drip automation, and a smart dialer.Read 30 Sep 2026 · mloflo.com
- LOS integrations
- The site names LendingPad, Encompass and Arive as loan-origination-system connections.Read 15 Oct 2026 · mloflo.com
- Other integrations
- The partnerships page lists Freddie Mac, Fannie Mae, Zapier, ICE Mortgage Technology, SignalWire, Surfly, Stikkum, Xactus, UWM, Nylas and LendingPad-related partners.Read 15 Oct 2026 · mloflo.com
- Plan limits
- Basic excludes the processor portal, POS, smart document upload, pipeline view, task and calendar management, lead and loan milestone tracking, reporting, integrations, drip automation, and smart dialer features shown for Pro and Enterprise.Read 30 Sep 2026 · mloflo.com
- Praise: mortgage focus
- A Trustindex reviewer says generic CRMs were too complicated while Mloflo fit mortgage-broker workflows and allowed customization.Read 15 Oct 2026 · trustindex.io
- Praise: support
- Trustindex reviewers repeatedly praise responsive, knowledgeable onboarding and customer support staff.Read 15 Oct 2026 · trustindex.io
- Praise: usability
- Trustindex reviewers describe the layout and setup as relatively simple and intuitive for a CRM.Read 15 Oct 2026 · trustindex.io
- Processor tools
- Processor features include a real-time dashboard, pipeline tracker, milestones, email integration, conditions tab and contacts tab.Read 15 Oct 2026 · mloflo.com
- Rating on AppBrain
- No ratings; 370 total downloads are reported for Android version 2.1.6.Read 15 Oct 2026 · appbrain.com
- Rating on G2
- 0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.0 out of 5 from 2 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Google Play
- The opened listing shows 100+ downloads but no star rating or rating count.Read 15 Oct 2026 · play.google.com
- Rating on Trustindex
- 4.7 out of 5 from 52 reviewsRead 15 Oct 2026 · trustindex.io
- Rating on TrustRadius
- No user rating is shown; the listing reports one Basic plan at $199.99 per month and no free version or trial.Read 15 Oct 2026 · trustradius.com
- Realtor portal
- Realtors receive a dashboard, co-branded mortgage application, pre-approval generator, buyer overview, milestones, contacts and partner tools.Read 15 Oct 2026 · mloflo.com
- Referral tracking
- The realtor area includes partner tracking intended to identify and nurture high-value referral relationships.Read 15 Oct 2026 · mloflo.com
- Security claim
- Mloflo markets bank-level encryption and role-based access controls for borrower data.Read 15 Oct 2026 · mloflo.com
- Security limitation
- Its terms say the company cannot guarantee system security and provide the service as-is and as-available.Read 15 Oct 2026 · mloflo.com
- Support channel
- The help documentation describes an in-product chatbot that can escalate unresolved issues to an Asana support ticket.Read 15 Oct 2026 · help.mloflo.com
- Support documentation
- The Encompass help page contains role-based navigation covering setup, pipeline, contacts, messaging, marketing, dialer, reports, support and loan processing.Read 15 Oct 2026 · help.mloflo.com
- Task limitation
- The help documentation says Mloflo tasks do not synchronize with Google Calendar or other calendars.Read 15 Oct 2026 · help.mloflo.com
- Zapier integration
- The integrations page describes a Zapier connection for automating workflows across more than 5,000 apps.Read 15 Oct 2026 · mloflo.com
Plans and prices
SMS Only Free Activation fee $24.95 (1–49 users) SMS only · activation required Read 30 Sep 2026 · mloflo.com
SMS/MMS $4.99 a month $4.99 per month; activation fee $24.95 (1–49 users) SMS · MMS Read 30 Sep 2026 · mloflo.com
Rookie Plan $14.99 a month $14.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · 500 minutes · overage $0.0124/minute Read 30 Sep 2026 · mloflo.com
Pro Plan $29.99 a month $29.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · 2,500 minutes · overage $0.0124/minute Read 30 Sep 2026 · mloflo.com
Basic $49 a month per LO seat; $99 setup fee Pipeline management · contacts and lead records · notes/activity history · prospect tracking · custom statuses · source settings · light reporting Read 15 Oct 2026 · mloflo.com
Basic $69.99 a month $69.99 per month per LO seat; $62.99 per month when billed annually ($755.88 annually) Pre-approval generator · loan quoting tool · borrower and realtor portals · mobile responsive Read 30 Sep 2026 · mloflo.com
Expert Plan $69.99 a month $69.99 per month; activation fee $24.95 (1–49 users) SMS · MMS · voice · unlimited minutes Read 30 Sep 2026 · mloflo.com
Pro $119 a month per LO seat; support seat $55/month; $225 setup fee Everything in Basic · dashboard · marketing campaigns · email · text messaging · bulk SMS/email · tasks · calendar · roles/team access · reports · core integrations Read 15 Oct 2026 · mloflo.com
Elite $160 a month per LO seat; support seat $55/month; $225 setup fee Everything in Pro · loan quotes · pre-approval generator · landing pages · lead forms · credit integration · AUS integrations · POS · document portal · borrower portal · dialer · partner tools · referral tracking · insights Read 15 Oct 2026 · mloflo.com
Pro $199.99 a month $199.99 per month per LO seat; $179.99 per month when billed annually ($2,159.88 annually); support seats $55 per month Includes Basic features · processor portal · POS · smart docs · pipeline and task management · integrations · marketing automation · smart dialer; additional fees may apply Read 30 Sep 2026 · mloflo.com
Enterprise Priced on request Custom options to fit your needs Includes Pro features · white labeling; additional fees may apply Read 30 Sep 2026 · mloflo.com
Strong points and limits
Strong points
- Borrowers can upload documents and sign disclosures.
- Realtor portal includes opportunities and buyer information.
- Tracks loan milestones and referrals.
- Offers Android, iOS, and web access.
- Lists integrations with mortgage platforms.
Limits
- No free plan is listed.
- Basic excludes POS and smart document upload.
- Lead integration API is unavailable on Basic.
- Voice/SMS/MMS plans list a 24.95 USD activation fee.
Who it suits
MloFlo suits mortgage teams that need borrower and realtor portals alongside loan officer pipeline and communications tools. Teams needing POS, integrations, or smart documents should note those features are excluded from Basic.
MloFlo in depth
Read the full write-up
MloFlo is a mortgage CRM for loan officers, brokers, and their teams. It suits teams that want borrower and realtor portals connected to origination and follow-up tools. Its value depends on whether Pro’s added workflow features justify a per-seat price nearly three times Basic’s monthly rate.
Overview
MloFlo brings borrower and referral-partner management together with loan pipeline tracking, marketing automation, compliance workflows, and SMS automation. That scope makes it more than a contact database: it is aimed at teams coordinating loan work and communication with borrowers and realtor partners.
The main qualification is the plan split. Basic includes pre-approvals, loan quoting, borrower and realtor portals, and a mobile-responsive experience, but omits much of the operational toolkit. Teams needing POS, document collection, pipeline visibility, or integrations should assess Pro rather than assume Basic covers a complete loan workflow.
Key features
Loan and borrower workflows
Loan-officer tools include a dashboard, POS, smart document collection, loan quoting, pre-approval generation, pipeline tracking, milestone notifications, referral tracking, SMS/MMS with video, AUS, credit pulls, drip automation, and a smart dialer. In combination, these features cover prospect follow-up through borrower communication and loan progress; the practical value is greatest for teams that will use several of these functions together.
The borrower dashboard shows loan status and milestones, and the portal supports document uploads and disclosure signing. This gives borrowers a self-service view of progress and a place to complete document tasks, while keeping those interactions within the mortgage workflow.
Realtor portal and integrations
The realtor portal includes an open-opportunities dashboard, co-branded digital mortgage app, pre-approval generator, buyer overview, loan milestones, contacts, and partner information. It gives loan teams a dedicated way to share borrower and opportunity context with referral partners rather than relying only on internal CRM views.
MloFlo lists Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad among its integrations and partners. Lead integrations via API are available on Pro and Enterprise, but not Basic, so teams that need that connection should account for the higher-tier plan.
Security and mobile access
MloFlo says it uses bank-level encryption and role-based access controls to protect borrower data and support audit-ready workflows. Its mobile app is available on Android and iOS, alongside the web product, giving users access across those platforms.
Pricing
The core CRM plans are priced per loan-officer seat, so team cost rises with headcount. There is no free plan. The published starting price is $69.99/user/mo, but the Basic-to-Pro feature gap is material.
PlanPriceWhat it includes and who it fitsBasic$69.99 per month per LO seat, or $62.99 per month per LO seat when billed annually ($755.88 annually)Pre-approval generator, loan quoting tool, borrower and realtor portals, and mobile-responsive access. It suits teams that need those core customer-facing functions but can work without the excluded operational tools.Pro$199.99 per month per LO seat, or $179.99 per month per LO seat when billed annually ($2,159.88 annually); support seats $55 per monthIncludes Basic features plus processor portal, POS, smart docs, pipeline and task management, integrations, marketing automation, and smart dialer. This is the more relevant tier for teams managing active loan workflows inside the CRM.EnterpriseCustom pricingIncludes Pro features and white labeling, with custom options. It is for organizations that need a branded or tailored arrangement and can obtain a custom quote.Basic excludes the processor portal, POS, smart document upload, pipeline view, task and calendar management, lead and loan milestone tracking, reporting, integrations, drip automation, and smart dialer features shown for Pro and Enterprise. Those are substantial omissions for a team expecting one place to run daily loan operations; Basic is best treated as a narrower starting tier.
Additional fees may apply to marked features. Each voice/SMS/MMS plan carries a $24.95 activation fee for 1–49 users. The separate communication options range from SMS Only at free, with activation required, to SMS/MMS at $4.99 a month, Rookie Plan at $14.99 a month, Pro Plan at $29.99 a month, and Expert Plan at $69.99 a month. The paid voice plans include 500, 2,500, and unlimited minutes respectively; Rookie and Pro overage is $0.0124/minute. These charges and allowances should be considered alongside the CRM seat price when estimating a team’s total cost.
Platforms
MloFlo runs on the web, Android, and iOS. Its mobile app is available through the Google Play Store and iOS App Store, while the product also supports web access.
Who it's for
MloFlo is a good fit for loan officers, brokers, and mortgage teams that want borrower status, documents, realtor-facing tools, and loan follow-up connected in one system. Pro is the stronger fit when POS, document collection, task and pipeline management, integrations, or automation are central to the team’s process.
It is less compelling for a team that only needs pre-approvals, quoting, and portals but wants to avoid a substantial per-seat commitment, or for one that needs Pro-level workflow features at Basic pricing. The Basic exclusions make that trade-off explicit.
Pros and cons
Pros: Borrower and realtor portals complement loan-officer tools, including status visibility, document handling, co-branded mortgage access, and partner context.
Pros: Pro groups POS, smart docs, pipeline and task management, integrations, marketing automation, and a smart dialer, which can suit teams wanting a broader origination workflow.
Cons: Basic leaves out many core operational features, including POS, pipeline view, document upload, integrations, reporting, and automation.
Cons: Pro costs $199.99 per month per LO seat monthly, before support seats and any additional fees; communication plans can also add activation and usage charges.
Alternatives
Mortgage CRM Software is the broader category to explore when comparing mortgage-focused CRM options.
KudosCRM may suit readers who prefer a freemium CRM with a permanent free plan for up to 3 users, 1,000 contacts, one pipeline, tasks, activities, and one email inbox.
Mortgage Magic is another mortgage option; its Prometheus plan is £85 a month and includes AI sourcing, full CRM, and compliance.
Total Expert may be worth comparing for a freemium option whose complimentary plan includes CRM access, inbound co-marketing connections, open-house lead capture, and single-property websites.
Effi is an alternative with a paid Professional plan, no minimum seats, and no lock-in contract; selected AI features and add-ons may include usage-based charges.
Aidium offers a paid CRM with pricing provided through an order.
Broki may suit mortgage teams seeking a per-user plan advertised with unlimited mortgage files, no per-file fees, and no usage caps, at C$99 a month per user.
Viato is a freemium alternative with a free plan and a Support plan at $49 a month per LO, plus $29/mo per ops staff.
Jungo is another paid mortgage CRM; its Lite option is $96 a year per user per month when billed annually, with a minimum one-year annual contract and a $249 one-time setup fee.
Verdict
Choose MloFlo if your mortgage team wants borrower and realtor portals tied to loan workflows, and Pro’s operational features justify its per-seat cost. Look elsewhere if you need those Pro capabilities but cannot support the higher seat price and possible communication fees, or if Basic’s narrower feature set is not enough.
Verdict
MloFlo brings loan workflows, borrower access, and realtor-facing tools into one mortgage CRM. Check the Basic exclusions and per-seat pricing, as well as additional fees, before selecting a plan.
Where Specifiction places it
- Mortgage CRM Software#3 of 298.7
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