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Total Expert

totalexpert.com

From $69/mo Free plan WebiOSAndroidAPI
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Spec score 8.5 #6 of 29 in Mortgage CRM Software

What it is

Total Expert is a customer platform for financial services that brings customer data, teams, and outreach together. It is designed for mortgage lending, banking, credit unions, and insurance. Customer IQ enriches profiles with financial signals such as credit inquiries, equity changes, rate opportunities, new listings, and life events. Sales Center provides lead routing and nurturing, pipeline visibility, prioritized lead lists, text messaging, and a mobile app. Marketing Center supports multichannel Journeys and targeted campaigns, with a library of compliant email, social, and print content. Its AI Sales Assistant uses voice conversations to qualify prospects, schedule appointments, and warm-transfer them to loan officers. Total Expert lists more than 55 integrations and compliance workflows for email and SMS, including approvals, reporting, and auditing for TCPA and CAN-SPAM compliance. Access controls include single sign-on, multi-factor authentication, privileges, and adaptive authentication. A complimentary plan is available; Premium costs $100 a month per user.

Spec sheet

What it does
Total Expert is a customer-engagement and marketing platform built for financial institutions such as lenders, banks, credit unions and insurers.Read 15 Oct 2026 · totalexpert.com
Product
Total Expert describes itself as a Customer Operating System for financial services that unifies customer data, people, and outreach.Read 29 Sep 2026 · totalexpert.com
Integrations
Total Expert maintains a partner ecosystem covering CRM, loan-origination, pricing, insurance, lead-capture, direct-mail, social and other categories.Read 15 Oct 2026 · totalexpert.com
Security
The security page states that Total Expert is SOC 2 compliant and that its security approach is informed by the NIST Cybersecurity Framework and AWS Well-Architected Framework.Read 29 Sep 2026 · totalexpert.com
Compliance
Total Expert says email and SMS workflows include approvals, reporting, and auditing for TCPA and CAN-SPAM compliance.Read 29 Sep 2026 · totalexpert.com
Support
Standard support is offered through knowledge-base articles, email and in-platform chat, with live support hours listed in the help center.Read 15 Oct 2026 · totalexpert.com
Headquarters
Minneapolis, Minnesota, United StatesRead 28 Sep 2026 · totalexpert.com
Founded
2016Read 28 Sep 2026 · totalexpert.com
Access controls
The platform supports single sign-on, multi-factor authentication, precise privileges, and adaptive authentication that considers device reputation, location, IP address, and user behavior.Read 29 Sep 2026 · totalexpert.com
AI
The platform lists AI Sales Assistant voice conversations for qualifying prospects, scheduling appointments, and warm-transferring to loan officers.Read 29 Sep 2026 · totalexpert.com
API consulting
Professional support offers API consulting, additional integrations, data-source connections, data mapping reviews and technology-stack conversions.Read 15 Oct 2026 · totalexpert.com
AWS and Salesforce availability
The company states that Total Expert is available for purchase through AWS Marketplace and Salesforce AppExchange.Read 15 Oct 2026 · totalexpert.com
Campaigns
Marketing Center supports campaigns for onboarding, cross-selling and difficult-to-convert prospects, with dashboards for monitoring results.Read 15 Oct 2026 · totalexpert.com
Company founding
LinkedIn lists Total Expert as founded in 2012.Read 15 Oct 2026 · linkedin.com
Company headquarters
LinkedIn lists headquarters at 1600 Utica Ave S, Suite 800, St. Louis Park, Minnesota 55416.Read 15 Oct 2026 · linkedin.com
Company legal name
The terms name the provider as Total Expert Inc.Read 15 Oct 2026 · totalexpert.com
Company size
LinkedIn lists Total Expert’s company size as 201–500 employees.Read 15 Oct 2026 · linkedin.com
Compliance controls
Email and texting workflows include approvals, reporting and audit capabilities intended to support regulatory compliance.Read 15 Oct 2026 · totalexpert.com
Content library
The content library provides industry content and editable templates with compliance approval workflows.Read 15 Oct 2026 · totalexpert.com
Customer data
The platform combines integrated data, customer insights and automation to create a 360-degree customer view for personalized communications.Read 15 Oct 2026 · linkedin.com
Customer IQ
Customer IQ adds contextual and behavioral data to contact profiles and surfaces opportunities for personalized outreach.Read 15 Oct 2026 · totalexpert.com
Data importer
Administrators can import contact or loan data from CSV files up to 50 MB, with Total Expert recommending 10,000 rows or fewer per file.Read 15 Oct 2026 · adminhelp.totalexpert.com
Developer portal
A Total Expert developer portal provides integration documentation, credentials, case studies and endpoint information, with access arranged during API setup.Read 15 Oct 2026 · totalexpert.com
Documentation
The administrator help center contains guides for journeys, campaigns, email, workflows, reporting, dashboards, data import, Salesforce and many other modules.Read 15 Oct 2026 · adminhelp.totalexpert.com
Funding
Crunchbase lists Total Expert as private, with three funding rounds and a Series C involving Georgian and Emergence Capital; amounts are not publicly shown on the page.Read 15 Oct 2026 · crunchbase.com
Google Play app
The Android app provides secure messaging for loan officers to follow up with and schedule borrowers from mobile devices.Read 15 Oct 2026 · play.google.com
Hosting
Total Expert says customer data is hosted in U.S.-based AWS data centers with 24/7 physical security.Read 29 Sep 2026 · totalexpert.com
iOS app capabilities
The iOS app supports contact search, SMS conversations, notes, notifications, task management and biometric login.Read 15 Oct 2026 · apps.apple.com
Journey orchestration
Users can build behavioral, life-event and signal-based customer journeys with a drag-and-drop editor that requires no coding.Read 15 Oct 2026 · totalexpert.com
Lead management
The product includes lead and contact management, pipeline visibility and workflows that route inbound or third-party leads.Read 15 Oct 2026 · adminhelp.totalexpert.com
Limit: calendar and client management
One Capterra reviewer says calendar management and client-management capabilities need improvement.Read 15 Oct 2026 · capterra.com
Limit: content cost and complexity
A Capterra reviewer reports that adding new content can be difficult or expensive without a skilled developer.Read 15 Oct 2026 · capterra.com
Limit: implementation effort
A Capterra reviewer says implementation takes substantial time while configuration and integrations are made to work correctly.Read 15 Oct 2026 · capterra.com
Limit: loan-system integration
A reviewer reports poor rate-flyer results caused by insufficient integration with the organization’s loan-origination system.Read 15 Oct 2026 · capterra.com
Marketing tools
Marketing Center supports multichannel Journeys, targeted campaigns, and a library of compliant content for email, social, and print.Read 29 Sep 2026 · totalexpert.com
Mobile availability
Total Expert distributes mobile applications for both iPhone and Android devices.Read 15 Oct 2026 · totalexpert.freshdesk.com
Multichannel engagement
Journeys can coordinate email, SMS, voice, print and human interactions in one workflow.Read 15 Oct 2026 · totalexpert.com
Notable news: Empower integration
On April 21, 2025, Total Expert announced a bidirectional API integration with Dark Matter Technologies’ Empower loan-origination system.Read 15 Oct 2026 · totalexpert.com
Praise: breadth
Capterra reviewers value having CRM, print marketing, co-branding, lead capture and single-property-site functions in one product.Read 15 Oct 2026 · capterra.com
Praise: customer support
Reviewers commonly praise Total Expert customer-success and support teams as responsive and helpful.Read 15 Oct 2026 · capterra.com
Praise: usability and organization
GetApp reviewers repeatedly describe the email, flyer, social, campaign and journey tools as organized and usable for everyday users.Read 15 Oct 2026 · getapp.com
Public API
Total Expert describes an open API that can push data from corporate, lending, wealth-management and CRM systems into the platform and pull data back out.Read 15 Oct 2026 · totalexpert.com
Rating on Apple App Store
5.0 out of 5 from 1 ratingRead 15 Oct 2026 · apps.apple.com
Rating on Capterra
4.3 out of 5 from 48 reviewsRead 15 Oct 2026 · capterra.com
Rating on G2
4.5 out of 5 from 158 reviewsRead 15 Oct 2026 · g2.com
Rating on GetApp
4.3 out of 5 from 48 reviewsRead 15 Oct 2026 · getapp.com
SaaS delivery
The terms identify Total Expert Inc. as a Minnesota SaaS company providing subscription services, rather than a downloadable self-hosted product.Read 15 Oct 2026 · totalexpert.com
Sales tools
Sales Center provides lead routing, nurturing, pipeline visibility, a mobile app, text messaging, and prioritized lead lists.Read 29 Sep 2026 · totalexpert.com
Target customers
The platform is described as purpose-built for mortgage lending, banking, credit unions, and insurance.Read 29 Sep 2026 · totalexpert.com
Webhooks
Release documentation describes contact-activity webhooks for sending events such as email clicks and print-asset delivery to external systems.Read 15 Oct 2026 · totalexpert.com

Plans and prices

Complimentary plan Free $0/month Unlimited inbound co-marketing connections · CRM access · Open house lead capture app · Single-property websites · Home valuation landing pages · Print marketing tools · Marketing automation · Zillow Tech Connect, Office365, and BombBomb integrations Read 29 Sep 2026 · totalexpert.com
Basic $69 a month flat rate per month listed by Capterra as including a free version · no free trial Read 15 Oct 2026 · capterra.com
Premium $100 a month $100 /months (per user) Everything in Complimentary · Focused View and Daily Call Lists · Prioritized Lead Lists · Up to 20 users · Event registration app Read 29 Sep 2026 · totalexpert.com
Total Expert subscription Priced on request pricing may vary with advertising costs, market size, customization and other factors Read 15 Oct 2026 · totalexpert.com

Every Total Expert plan and price →

Strong points and limits

Strong points

  • Adds financial signals to customer profiles
  • Provides lead routing, nurturing, and pipeline visibility
  • Supports multichannel campaigns and targeted outreach
  • Lists more than 55 integrations
  • Includes compliance workflows for email and SMS

Limits

  • Premium costs $100 a month per user
  • Complimentary plan has a specified feature set
  • Hosting is in U.S.-based AWS data centers

Who it suits

It suits financial-services organizations, particularly mortgage lenders, banks, credit unions, and insurers. Teams managing customer outreach, lead pipelines, and compliance workflows may find its listed sales and marketing tools relevant.

Total Expert in depth

Read the full write-up

Total Expert is a financial-services platform for managing customer relationships and outreach. It suits mortgage, banking, credit-union, and insurance teams that want sales and marketing workflows alongside customer signals. Its free plan covers a useful range of CRM and marketing tasks; Premium’s $100 a month per user is a substantial step up for teams that need its added sales-prioritization tools.

Overview

Total Expert combines customer data, staff workflows, and outreach in a platform built for financial services. Its borrower and referral partner management, loan pipeline tracking, and marketing automation make it a more focused choice than a general-purpose CRM for organizations in those sectors. That focus is also a limitation: businesses outside mortgage lending, banking, credit unions, and insurance have less reason to choose it over a broader CRM.

Founded in 2016 and headquartered in Minneapolis, Minnesota, the company describes its product as a Customer Operating System. The practical appeal is bringing signals, sales activity, and compliant outreach together rather than managing them as separate functions.

Key features

Customer signals and sales workflows

Customer IQ enriches profiles with financial signals such as credit inquiries, equity changes, rate opportunities, new listings, and life events. These can give staff timely reasons to follow up, particularly when paired with Sales Center’s lead routing, nurturing, pipeline visibility, mobile app, text messaging, and prioritized lead lists. The platform also lists an AI Sales Assistant that can qualify prospects by voice, schedule appointments, and warm-transfer prospects to loan officers.

Marketing Center supports multichannel Journeys, targeted campaigns, and a library of compliant email, social, and print content. Email and SMS workflows include approvals, reporting, and auditing for TCPA and CAN-SPAM compliance, a useful fit for teams that need outreach processes with compliance controls built in. Total Expert says its integration library includes more than 55 industry integrations, though the complimentary plan’s named integrations are narrower.

Security and support

Total Expert states that it is SOC 2 compliant and follows practices informed by the NIST Cybersecurity Framework and AWS Well-Architected Framework. Its access controls include single sign-on, multifactor and adaptive authentication, and precise privileges; adaptive checks consider device reputation, location, IP address, and user behavior. Customer data is hosted in U.S.-based AWS data centers with 24/7 physical security.

Customers can contact support by email or live chat. Support hours are Monday–Friday 8 a.m.–7 p.m. CT and Saturday 9 a.m.–5 p.m. CT, giving teams a defined weekday window plus Saturday coverage.

Pricing

The freemium model lets teams start without a monthly charge, but the plan choice matters: Premium costs $100 a month per user, so adding users directly increases the stated monthly price.

PlanPriceWhat it includesComplimentary planfreeUnlimited inbound co-marketing connections, CRM access, open-house lead capture app, single-property websites, home-valuation landing pages, print marketing tools, marketing automation, and Zillow Tech Connect, Office365, and BombBomb integrations.Premium$100 a month, per userEverything in Complimentary, plus Focused View, Daily Call Lists, prioritized lead lists, and an event registration app. The plan supports up to 20 users.Complimentary is a credible starting point for teams that need core CRM access and marketing tools without a subscription fee. It gives up Premium’s Focused View, Daily Call Lists, prioritized lead lists, and event registration app. Premium is better suited to teams that will use those sales-prioritization features; the per-user price makes it a harder fit when many seats are needed. The stated 20-user limit applies to Premium.

Platforms

Total Expert supports Android, iOS, web, and API access. Its mobile apps are relevant to teams handling leads and customer outreach away from a desk, while web access serves office-based workflows.

Who it's for

Total Expert is aimed at mortgage lenders, banks, credit unions, and insurance organizations, especially teams managing borrowers and referral partners. It is most compelling when financial signals, loan pipeline tracking, sales follow-up, and compliant marketing belong in the same workflow. A business that needs only a general CRM, without those sector-specific processes, may not benefit from the specialization.

Pros and cons

Pros: The complimentary plan includes CRM access, marketing automation, print tools, and several named integrations, so teams can begin without a monthly subscription.

Pros: Customer IQ connects financial signals with sales follow-up tools, giving financial-services teams context for outreach.

Pros: Email and SMS approvals, reporting, and auditing support compliance-conscious marketing workflows.

Cons: Premium’s $100 a month per user makes its added sales tools costly as seat count grows, and the plan is capped at 20 users.

Cons: The product’s financial-services focus is less relevant to organizations outside its target sectors.

Alternatives

For a wider CRM comparison, start with Financial Services CRM Software or Mortgage CRM Software. Consider Zoho CRM if a general CRM with a free plan for three users and a free trial is a better fit. Creatio CRM is an option for buyers seeking AI-native automation, with custom pricing. Salesforce Financial Services Cloud may suit teams prepared for an annually billed $325 a month per user financial-services sales plan.

AdvisorCRM is another freemium CRM option, with a free Core CRM plan for up to three users. InsuredMine is a paid option with a free trial. Oracle Siebel CRM is a paid alternative with a $400, paid once plan billed per application user. Pega CRM is another paid alternative with a free trial. AdvisorEngine CRM is a paid option at $69 a year, billed annually per user, with a three-user minimum.

Verdict

Choose Total Expert if your mortgage, banking, credit-union, or insurance team wants financial customer signals tied directly to sales follow-up and compliant marketing. The complimentary plan is a sensible way to start; Premium makes sense when its added prioritization and event tools justify $100 a month per user. Look elsewhere if your organization is outside those sectors or needs Premium features at a lower per-seat cost.

Verdict

Total Expert brings customer signals, sales workflows, marketing, and compliance tools into one financial-services platform. Compare the complimentary plan's included tools with Premium's per-user price and your team's needs.

Where Specifiction places it

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