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Viato

viato.ai

From $49/mo Free plan WebiOSAPIBrowser extension
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Spec score 8.5 #7 of 29 in Mortgage CRM Software

What it is

Viato is a CRM built for mortgage professionals and loan officers, available on iOS and the web. It captures leads, creates contacts and opportunities, assigns them to teams or loan officers, and tracks lead sources and loan milestones. Automations can combine triggers, conditions, and multi-step actions to assign, text, create tasks, and nurture leads. Super Agent works across text, email, and chat to run workflows, update deals, and create tasks. Call features include voice AI, call transcription and summaries, and a power dialer that rings up to three contacts at once. A unified inbox brings email, SMS, and iMessage into threaded conversations; named communication tools include Gmail, Outlook, Twilio, and RingCentral. Arive and LendingPad are listed as live two-way loan-system integrations, while UWM is marked coming soon. Viato POS provides a guided borrower application, document portal, and lender branding. The Free plan includes CRM features and community support. Paid Support is $49 a month per loan officer, or $29/mo per operations staff member, and adds ticket access, direct replies, and priority response times.

Spec sheet

What it does
Viato is a SaaS customer relationship platform designed for mortgage professionals, covering contacts, loans, communications, tasks, campaigns, automations, calendars, AI tools and loan-origination integrations.Read 15 Oct 2026 · viato.ai
Product
Viato describes its product as a CRM built for mortgage professionals and loan officers.Read 30 Sep 2026 · viato.ai
Intended users
Viato says it was built by loan officers for loan officers and describes its focus as mortgage professionals.Read 30 Sep 2026 · viato.ai
Integrations
Named integrations include Arive, LendingPad, UWM, Broker Marketplace, QuickBooks, Handwrytten, Goody, Stikkum, Google Workspace, Microsoft 365, RingCentral, Zoom, Meta and TikTok.Read 15 Oct 2026 · viato.ai
Security
Viato says it encrypts data in transit with TLS and at rest with AES-256, and enforces organization-level isolation with database row-level security.Read 30 Sep 2026 · viato.ai
Support
The free plan includes community support and weekly office hours; the paid Support plan adds tickets, direct team replies, and priority response times.Read 30 Sep 2026 · viato.ai
1003 generation
The CRM advertises generating a Fannie Mae 3.4 (1003) form directly from a phone conversation.Read 15 Oct 2026 · viato.ai
AI assistant
Super Agent works across text, email, and chat, and can run workflows, update deals, and create tasks.Read 30 Sep 2026 · viato.ai
AI data handling
Viato says its third-party AI providers use zero data retention and that customer data is not used to train models; generated content is shown for review before sending.Read 15 Oct 2026 · viato.ai
AI limitation
Viato warns that AI output can be inaccurate or outdated, requires customer review, and that AI features may be beta, limited or discontinued.Read 15 Oct 2026 · viato.ai
API and webhooks
The security register says Arive uses a direct API, while other loan systems can connect through Zapier forwarding to a Viato webhook; LendingPad can also use file import.Read 15 Oct 2026 · viato.ai
Apple rating status
The Apple App Store page says there are not enough ratings or reviews to display an overview.Read 15 Oct 2026 · apps.apple.com
Automation
Automations can use triggers, conditions, and multi-step actions to assign, text, task, and nurture leads.Read 30 Sep 2026 · viato.ai
Borrower portal
Viato POS provides a branded guided application, saved progress, document requests and uploads, configurable questions and document rules, and MISMO 3.4 export.Read 15 Oct 2026 · viato.ai
Call features
Viato describes voice AI, call transcription and summaries, and a power dialer that rings up to three contacts at once.Read 30 Sep 2026 · viato.ai
Call intelligence
Calls can be recorded, transcribed, summarized and converted into follow-up tasks automatically.Read 15 Oct 2026 · viato.ai
Campaigns
Campaigns can send email, SMS and iMessage follow-ups triggered by activity or loan stage, with engagement measurement and task creation.Read 15 Oct 2026 · viato.ai
Chrome extension usage
The Viato Super Agent extension listing showed 16 users, version 1.1.1 and a September 28, 2026 update.Read 15 Oct 2026 · chromewebstore.google.com
Communications
Users can connect Gmail or Outlook for email and use Twilio, RingCentral or Viato Phone for calls and texts, including iMessage from a Viato number and group conversations.Read 15 Oct 2026 · viato.ai
Company legal name
The website footer identifies the business as Viato LLC.Read 15 Oct 2026 · viato.ai
Company scale claim
The homepage claims more than 1,500 loan officers are already on board.Read 15 Oct 2026 · viato.ai
Data deletion
Customers can export or delete data, and account data is scheduled for deletion within 30 days after account closure except where legally retained.Read 15 Oct 2026 · viato.ai
Developer documentation
The opened official pages describe API and webhook connection paths but do not provide a public SDK or standalone developer reference.Read 15 Oct 2026 · viato.ai
Encryption and isolation
The security page states TLS encryption in transit, AES-256 encryption at rest, role-based access control and database row-level tenant isolation.Read 15 Oct 2026 · viato.ai
Founders
Viato identifies Russell Petty and Joe Luciano as co-founders; Russell previously ran two mortgage broker shops and Joe is described as having decades of mortgage experience.Read 15 Oct 2026 · viato.ai
Independent limit: setup effort
The same Reddit commenter contrasted Viato with done-for-you alternatives, indicating that users may need to configure more of the system themselves.Read 15 Oct 2026 · reddit.com
Independent praise: flexibility and price
In a Reddit mortgage-CRM discussion, one user said they were impressed after starting Viato and liked that it was free with seemingly broad customization possibilities.Read 15 Oct 2026 · reddit.com
iOS app availability
Viato Phone is a free iPhone app requiring iOS 16.4 or later; the listing also supports Apple-silicon Macs running macOS 12 or later.Read 15 Oct 2026 · apps.apple.com
Lead and pipeline management
The CRM captures leads, creates contacts and opportunities, assigns them to teams or loan officers, and tracks lead sources.Read 30 Sep 2026 · viato.ai
Lead capture
The CRM accepts leads through forms, integrations and webhooks, creates contacts and opportunities, assigns them to teams or loan officers, and records lead sources.Read 15 Oct 2026 · viato.ai
Licence
Viato software is owned by Viato and protected by intellectual-property law; the terms prohibit copying, modifying, distributing, selling or leasing it.Read 15 Oct 2026 · viato.ai
Limit: add-on economics
LoanOfficer.ai estimates that adding support, Viato Phone and an LOS connection can produce per-user monthly and setup costs beyond the free core plan.Read 15 Oct 2026 · loanofficer.ai
Limit: integration breadth
LoanOfficer.ai states that Viato offers only two LOS connections and lacks built-in equity, PMI and rate-drop monitoring.Read 15 Oct 2026 · loanofficer.ai
Loan tracking
Viato tracks applications, pre-approvals and milestones, sends milestone notifications and highlights stalled loans.Read 15 Oct 2026 · viato.ai
Mortgage workflow
The CRM tracks loan milestones and describes generating a Fannie Mae 3.4 (1003) from a phone call.Read 30 Sep 2026 · viato.ai
Notable release
Viato announced its AI Voice Agents product on September 30, 2026.Read 15 Oct 2026 · viato.ai
Other integrations
The CRM page lists live social publishing for Facebook, Instagram, TikTok, and X, and marks QuickBooks and Handwrytten as coming soon.Read 30 Sep 2026 · viato.ai
Post-close tools
Post-close functions include first-payment reminders, closing gifts, birthday and anniversary messages and refinance-opportunity identification.Read 15 Oct 2026 · viato.ai
Power dialer
The power dialer can call up to three lines concurrently, drop voicemails and use AI to produce call notes and tasks.Read 15 Oct 2026 · viato.ai
Rating on Chrome Web Store
0 out of 5 from 0 ratings.Read 15 Oct 2026 · chromewebstore.google.com
Reporting
Reports cover lead-to-loan conversion, response rates, milestone timing, lead sources, campaigns, production, closings and commissions.Read 15 Oct 2026 · viato.ai
Security assessment
Viato says it completed an independent App Defense Alliance CASA assessment in June 2026 and renews that assessment annually.Read 15 Oct 2026 · viato.ai
Self-hosting
Viato is presented as a hosted SaaS service with United States cloud infrastructure, and no self-hosted distribution is described.Read 15 Oct 2026 · viato.ai
Super Agent
Super Agent accepts plain-language requests through text, email and chat, then updates deals, starts workflows and creates tasks across the CRM.Read 15 Oct 2026 · viato.ai
Terms limitation
The terms disclaim uninterrupted or error-free availability and allow Viato to change features, impose usage limits or throttle excessive AI, call, text, storage or API use.Read 15 Oct 2026 · viato.ai
Voice AI
Viato Voice agents answer or place calls, qualify leads, follow up and schedule appointments; the September 30, 2026 release describes website and text responses plus CRM write-back.Read 15 Oct 2026 · viato.ai
Workflow automation
Automation flows support event triggers, conditional logic and chained texts, emails, tasks and tags.Read 15 Oct 2026 · viato.ai

Plans and prices

Free Free Free forever Full CRM · unlimited contacts · pipeline management · smart automations · LOS integrations · email, SMS and calling · team collaboration · weekly office hours · community support Read 15 Oct 2026 · viato.ai
Support $49 a month per LO; $29/mo per operations staff Everything in Free · support tickets · direct team replies · priority response · per-seat billing Read 15 Oct 2026 · viato.ai
Done For You $397 a month $397/mo plus $997 one-time setup Up to 40 build hours monthly · Arive or LendingPad integration · Viato Phone setup · 5,000 organization tokens monthly · support seats for all users Read 15 Oct 2026 · viato.ai

Every Viato plan and price →

Strong points and limits

Strong points

  • Tracks lead sources and loan milestones.
  • Automations can assign, text, task, and nurture leads.
  • Super Agent can update deals and run workflows.
  • Arive and LendingPad are live two-way LOS integrations.
  • Borrower portal supports lender logo and color branding.

Limits

  • UWM integration is marked coming soon.
  • Paid Support is $49 a month per loan officer.
  • Paid Support costs $29/mo per operations staff member.
  • Free plan includes community support, not paid ticket access.

Who it suits

Viato is aimed at mortgage professionals and loan officers managing leads, loan pipelines, and borrower communication. Its Support plan adds direct replies and priority response times for teams seeking paid support.

Verdict

Viato focuses its CRM and communication workflows on mortgage lending, with borrower-facing tools and named live loan-system integrations. Review which integrations are live and the per-seat Support pricing before choosing a plan.

Where Specifiction places it

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