FINSYNC vs MargBooks
FINSYNC
finsync.comMargBooks
margbooks.comSide by side
| Figure | FINSYNC | MargBooks |
|---|---|---|
| Price from | $18/mo | ₹450/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | — | Yes |
| Plans published | 6 | 11 |
| Spec score · Accounting Automation Software | 7.9 (#18) | 8.8 (#7) |
| Accounting | Accounting features include a customizable chart of accounts, cash and accrual reports, journal entries, and income and expense tracking by department, location, and associate. | Accounting covers journals, ledgers, balance sheets, cash and bank books, outstanding reports and financial statements. |
| Company history | FINSYNC says it was founded in 2011. | Marg ERP Ltd. was established in 1992. |
| Integrations | FINSYNC can connect to existing bank and credit card accounts, and its payment setup instructions document connecting an NMI gateway. | The Open API page identifies CRM tools, eCommerce platforms, WhatsApp, and POS as examples of systems that can be connected. |
| Security | FINSYNC says its information security measures include encryption, cyber threat detection, internal access controls, and independent security assessments. | MargBooks’ privacy policy says it uses commercially acceptable means to protect personal data but cannot guarantee absolute security. |
| Support | FINSYNC says every plan includes free U.S.-based customer support by live chat, email, or phone. | The mobile app page lists chat support and gives a support phone number and support email. |
Plans
FINSYNC
- Build to Grow Frameworks & Expert GuidanceFree
- Fund Your Growth Funding NavigatorFree
- Start Strong Formation & PlanningFree
- Financial Operations — Banking, Payments & Cash Flow$18 a month
- Financial Operations with Accounting$75 a month
- Financial Operations with Accounting & Payroll$115 a month
MargBooks
- Gold₹5,400 a year
- Diamond₹8,100 a year
- Platinum₹15,300 a year
- Platinum Plus₹29,700 a year
- EnterprisePriced on request
- Gold Lite App₹2,700, paid once
- Gold — India, 1 year₹5,400 a year
- Diamond — India, 1 year₹8,100 a year
- Platinum — India, 1 year₹15,300 a year
- Platinum Plus — India, 1 year₹29,700 a year
In their own words
FINSYNC
FINSYNC is a web platform connecting business formation, financial operations, growth resources, funding options, and expert connections for entrepreneurs and US-based businesses. Its financial tools cover banking, invoicing and payments, bill pay, cash flow, accounting, and payroll. Accounting features include a customizable chart of accounts, cash and accrual reports, journal entries, and income and expense tracking by department, location, and associate. Businesses can connect existing bank and credit card accounts. Growth resources include a free Scale Assessment, frameworks, tools, playbooks, and growth coach connections. Funding Navigator helps businesses assess readiness and connect with banks, CDFIs, lenders, and investors. Formation, growth guidance, and funding options have free plans; Financial Operations starts at $18 a month, the accounting plan is $75 a month, and accounting with payroll is $115 a month. Listed payment charges include $0.50 per ACH payment and 2.9% + $0.30 per debit or credit card transaction. Payroll is $4.00 per employee per pay run. FINSYNC states that its service is currently intended for US residents.
MargBooks
MargBooks is cloud-based billing and accounting software developed by Marg ERP Ltd. for businesses of all sizes. It handles accounting tasks, transaction tracking, cash flow, and inventory control, including location-level stock and tracking by batch, expiry, and serial number. GST tools cover compliant invoices, reporting, GSTR forms, and e-way bills. The mobile app supports barcode billing, branded invoices, sharing by email or WhatsApp, and financial and stock reports. MargBooks is available through web and mobile apps on Android and iOS, with an API for connections such as CRM tools, eCommerce platforms, WhatsApp, and POS. API materials include documentation, technical support, and a sandbox for integration testing. Features also include journal-entry and reconciliation automation, multi-entity support, audit trails, and automatic cloud backup. The paid product has no free plan and offers a 7-day trial. Annual plans start at ₹5,400 a year, GST exclusive; the pricing note also states From $1,377. Marg ERP Ltd. was established in 1992 and is based in Noida, Uttar Pradesh, India.