Firebase Cloud Messaging vs PushAlert
Firebase Cloud Messaging
firebase.google.comPushAlert
pushalert.coSide by side
| Figure | Firebase Cloud Messaging | PushAlert |
|---|---|---|
| Price from | Free | $10/mo |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | — |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 8 |
| Spec score · Push notification services | 8.6 (#9) | 9.0 (#6) |
| Spec score · Push Notification Software | 8.5 (#10) | 8.9 (#5) |
| Analytics | Notification messages integrate with Google Analytics for engagement and conversion tracking. | Analytics include impressions, clicks, delivery rate, CTR, devices, browsers and OS. |
| API access | Yes | JavaScript and REST APIs are available for targeting and customized notifications. |
| Audience segmentation | Yes | Segments can target keywords, URLs, visits, location, device and OS. |
| Free plan | Yes | Yes |
| Headquarters | Mountain View, California, United States | India |
| Mobile push | Yes | No |
| Web push | Yes | Yes |
Plans
Firebase Cloud Messaging
- No-costPrice not published
- No-costPriced on request
- Firebase Cloud MessagingFree
PushAlert
- FreeFree
- Basic$12 a month
- Premium$39 a month
- Platinum$69 a month
- Basic Annual$10 a month
- Premium Annual$33 a month
- Platinum Annual$58 a month
- EnterprisePriced on request
In their own words
Firebase Cloud Messaging
Firebase Cloud Messaging (FCM) delivers messages and notifications between servers and client devices over a reliable, battery-efficient connection. Senders can choose notification messages for display to users or data messages for an app to process. Messages can go to an individual device, groups of devices, or devices subscribed to topics; instant-messaging payloads can be up to 4096 bytes. Sending options include the Firebase Admin SDK, the FCM server protocol, and the Firebase console Notifications composer. Notification messages integrate with Google Analytics for engagement and conversion tracking, and A/B Testing with Remote Config supports testing notification variants. Setup guides cover Apple platforms, Android, web, Flutter, Unity, and C++. The JavaScript API works in browsers that support the Push API, including Chrome extensions using it. The web SDK requires HTTPS. FCM is free: its listed plan is free. Data in transit is protected with TLS, but FCM has no built-in end-to-end encryption; apps handling sensitive data must provide that protection themselves.
PushAlert
PushAlert is a web push notification platform for audiences on desktop, mobile, and tablet devices. It offers audience segmentation, automation workflows, API access, analytics, and A/B testing that compares notification variations and sends the better-performing version. Analytics cover impressions, clicks, delivery rate, CTR, and device, browser, and operating-system details. Mobile visitor notifications do not require a mobile app; web push on iPhone and iPad requires iOS 16.4 or above. The platform supports HTTP and HTTPS, including branded or custom HTTPS domains and subdomains, and lists integrations for WordPress, Joomla, WooCommerce, Shopify, Magento, PrestaShop, and AMP. The free plan costs nothing and supports up to 3,000 subscribers. After that limit, notifications cannot be sent until upgrading. Basic costs $12 a month, or $10 a month billed annually. Premium costs $39 a month, or $33 a month billed annually; Platinum costs $69 a month, or $58 a month billed annually. PushAlert was founded in 2017 and is headquartered in India.