FirstLook Engagement Analytics vs T-Plan Game Test Automation

FirstLook Engagement Analytics combines in-game telemetry with out-of-game player signals in player profiles for game studios. Native Unreal and Unity SDKs support session tracking and custom events. Teams can segment players by playtime, retention cohort, source, country, custom attributes, and tags, then trigger automated email or Discord direct messages from events or rules. Dashboards cover players, Discord, Steam, visits, sessions, custom events, retention cohorts, and funnels. Listed inputs include Unreal or Unity telemetry, Discord activity, Steam playtime, and API custom events; identity syncing spans Steam, Discord, Epic, and console accounts. Teams can export segments as CSV or through an API, and API ingestion can stream warehouse events. Counter and duration events can feed filters, segments, triggers, quests, rewards, and Discord roles. The Forever Free plan costs nothing and includes 100k player profiles, up to 500 playtesters, and 1,000 emails per month. Analytics Core costs $149 a month, billed monthly per game, and includes 1M events. Engagement Pro costs $3,499 a month, billed monthly per game, and includes 10M events. FirstLook lists Community Support for Core and Slack Support for Pro.

T-Plan Game Test Automation automates game tests by interacting with the game’s graphical interface. Image recognition checks objects on screen, so testing does not depend on application code; the vendor says this approach supports games made with Unity and Unreal Engine. The software runs externally without source-code changes or instrumentation. On iOS, it requires two runtime files, but no code changes.

Record and Playback captures test scripts for execution across devices and machines. Users can schedule runs, define workflow rules, and pass custom parameters for decision handling. Listed integrations include Jenkins, GitHub, TestRail, Jira, Eclipse, NetBeans, and REST API access. Supported targets include Windows, macOS, Linux, Android, and iOS; the testing page also lists Unix and Solaris. T-Plan Robot starts at £200 per month when billed annually, and a 14-day trial is listed. A Development licence is required before buying Execution licences; five Execution licences permit five live connections at once.